PODCAST – We Need More FREE VALUATIONS

June 3, 2015

If you are an estate agent or letting agent, if you aren’t one of the three agents called out for a free valuation – nothing else matters.

No FREE VAL = No Money

That is why 99% of agents marketing is so focused on that – the free val, because the free val is so important to the agent.

Its weak link of the chain – the free val /appraisal.

To you, the agent, the free val / appraisal is the most important thing …hence your marketing messages

BUT THE FREE VALUATION IS NOT IMPORTANT TO THE POTENTIAL VENDOR / LANDLORD

Listen to this Podcast on why 99% of estate and letting agents are so poor at getting more free valuations

Kind regards

Christopher

 

Christopher Watkin

I teach, guide, support, mentor, consult, counsel, partner many hundreds of UK Estate and Letting Agents in their quest to grow their estate and lettings agencies business. Old school techniques of touting, landlords wanted leaflets, ring us for a free valuation, we have sold this in your street leaflets don't work anymore. There are too many competitor agents .. meaning cheap fees are epidemic, overvaluing is almost a norm to get the stock and don’t even mention about the online/hybrid threat. So a few years ago, I set about looking around the UK and spotted that certain agents (not many mind you) in certain towns were still seen as the ‘go to person on property’, the person the newspaper editor rang up every week for a comment and I looked at what they did and they were doing some thing quite remarkable…. Only one thing but they were doing it so well .. and reaping the reward in terms of decent listings and decent fees, happy staff, decent sales pipeline and exchange income, managed lettings portfolios in the many hundreds .. but more importantly, they really enjoyed the job… they enjoyed getting up in the morning and people looked up to them Over 400 agents around the UK are on a mission to change the way our Estate and Lettings agency profession is perceived and looked upon, doing it town by town, city by city. I guide these 400 agents, teach them, mentor them and support them to be seen in a different light, to be seen as the ‘go to person for property’, actually be the ‘local property expert’ and prove it. Christopher Watkin 07950 147 572 christopher@christopherwatkin.co.uk

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