PostBrexit : Less People will move = Less Properties to Sell = Less Money for Estate Agents

Richard Donnell, director at the property analyst Hometrack, said recently .. “At present we expect housing market turnover to bear the brunt of increased uncertainty rather than house prices.”

You are an estate agent and the bottom line is post Brexit, many are saying whilst house prices wont drop (that much), the number of people moving house will drop in the short term.

Less people moving = Less properties to Sell = Less Money for Estate Agents

.. and to add insult to injury, there is downward pressure on fees with the Purplebricks and Yopa’s of this world.

This means, if you are a Neg or Valuer or Lister , you will earn less commission… you might even see some firms (like they did in the 2008/9 Credit Crunch downturn) make neg’s, Valuers and Listers redundant.

Sorry to tell like it is .. but that is fact.

Reading this then, you have some choices/options my Neg/Valuer/Lister friend ..

  1. Put your head in the sand, cross your fingers and hope everything will be OK
  2. Hope your Branch Manager will have a secret plan to make everything OK, then put your head in the sand and cross your fingers
  3. Or actually listen to what I have to say, read what I have to say, print off what I show you below and give it to your boss .. and tell them .. “We need to look at this to ensure we all have our jobs and decent commissions in a years time” .. because you wont loose your job or look bad by trying to help the firm get more business .. will you?

I guarantee, if you do what I tell you do, you will get more properties for sale… shed loads of them  and if you should be able to get them at decent fees as well

The most important thing in estate estate agency is being called out for the free valuation. But when there are 20+, 30+, 40+ estate agents in your town .. how do you get on the radar of all the homeowners thinking of selling?

Easy ..

Become the Local Property Expert by talking about the thing 100% of property homeowners and 100% of landlords are interested in .. even obsessed about  .. the value of their property and what is happening in the local property market.

Prove it by writing yourself, a monthly newsletter about the local property market  .. but if you haven’t got the time, just like you get someone to do your boards, photos and floor plans and EPC’s … you could outsource the newsletter  .. a newsletter like this ..

Screenshot 2016-04-02 12.24.54

What if we wrote a newsletter for your agency in your branding on your local market like this?

We produce a monthly local property market newsletter for every postcode in England and Wales.

You have 100% exclusivity in your postcode district (e.g. W2 or SW12 or BH1 etc) .. so if you take it, no other estate agent can have it.

The monthly cost of the PDF newsletter is equivalent to just over a week’s cost of your Rightmove subscription – not much at all (prices between £200 and £300 per month plus VAT)

There is a link to Google Drive at the bottom of this article, where you can download and print every monthly editor we have produced

As a Neg, as a Valuer, as a Lister .. what do you have to loose by emailing a link of this article to your boss and say .. this could help us get more stock, more free vals, which in turn will produce more sales, more exchanges and more commission and ultimately, keep your job  (and make you look brill in the eye of your boss)

.. or you could choose Options 1 and 2 and the neg you hate down the road does Option 3 .. and his/her firm uses the reports ..because remember .. we can only do one agent per postcode district.  (and I have had to say no to a few agents already #gutted)

Screenshot 2016-06-02 08.10.32
Screenshot 2016-06-02 08.07.12 Screenshot 2016-06-02 08.02.17 Click here to download all the editions  https://drive.google.com/open?id=0B0d59TaH3c33eEV1RDhydkF0Sk0

Every homeowner and landlord wants to deal with the agent they perceive to be the expert .. the local property expert .. but how do you prove that?

Easy .. show people you are the local property guru – and if you think about it – 100% of property owners live in the property they own (obvious but often the most simple things are) and every survey says 50% to 60% of landlords live in the same town or city they have BTL property in.

You know where your potential clients are and you know what interests them .. so just talk about that .. the local property market .. your local property market in a monthly newsletter that you can deliver through the letter box of every middle to upper class house in your patch, then email it to your database and finally, get it out on social media

Email christopher@christopherwatkin.co.uk with the postcode districts you are interested in, and I will reply with if they are available or taken – otherwise ring me on 07950147572

Finally, if you want to know if they work .. watch these agents (and myself) on these videos on attracting landlords/vendors to your estate / lettings agency https://goo.gl/d3A9tq using newsletters etc

kind regards

Christopher

Version 2

Christopher Watkin

Ghostwriter and Freelance Property Market Journalist

07950 147572

christopher@christopherwatkin.co.uk

Linkedin profile 

 

 

 

Christopher Watkin

I teach, guide, support, mentor, consult, counsel, partner many hundreds of UK Estate and Letting Agents in their quest to grow their estate and lettings agencies business. Old school techniques of touting, landlords wanted leaflets, ring us for a free valuation, we have sold this in your street leaflets don't work anymore. There are too many competitor agents .. meaning cheap fees are epidemic, overvaluing is almost a norm to get the stock and don’t even mention about the online/hybrid threat. So a few years ago, I set about looking around the UK and spotted that certain agents (not many mind you) in certain towns were still seen as the ‘go to person on property’, the person the newspaper editor rang up every week for a comment and I looked at what they did and they were doing some thing quite remarkable…. Only one thing but they were doing it so well .. and reaping the reward in terms of decent listings and decent fees, happy staff, decent sales pipeline and exchange income, managed lettings portfolios in the many hundreds .. but more importantly, they really enjoyed the job… they enjoyed getting up in the morning and people looked up to them Over 400 agents around the UK are on a mission to change the way our Estate and Lettings agency profession is perceived and looked upon, doing it town by town, city by city. I guide these 400 agents, teach them, mentor them and support them to be seen in a different light, to be seen as the ‘go to person for property’, actually be the ‘local property expert’ and prove it. Christopher Watkin 07950 147 572 christopher@christopherwatkin.co.uk

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