Is PropTech a Waste of Money? – Probably!
If you haven’t guessed, that’s property technology.
The UK property market has been evolving for years. Who can remember the good old days of people ringing you on newspaper day, ringing you for viewings after seeing the property section of the local rag to choose their next move.
Today, its Rightmove and Zoops
Whilst estate agents, with their windows lined with images of homes, still exist, the technology behind selling a house is changing.
This largely stems from the fact that business models are changing. Just think about how you travel (Tripadvisor), date ( Tinder), taxi (Uber), order a takeaway (Just Eat), read a book (Kindle). No industry can afford to stay stagnant.
No industry can afford to stay stagnant.
So what is proptech, exactly?
Its all about using technology to adopt, adapt and improve the services we rely on in the property industry to sell, let, and manage the property transaction.
..but is it any good?
Some of it total b****ks and a waste of money – whilst other bits are sublime and might just save your agency.
I chatted to Simon Whale from Reapit about PropTech … you might find our findings quite eyebrow raising?
Thank you for watching