The Purplebricks Threat to High St Estate Agency and how the EA industry has changed over the last 10 years

July 3, 2017

John Paul (MD of Castledene and Sunday Times Northern Letting Agent of the year 2013, 2014, 2015 and 2016) talks about how Estate and Lettings Agents can battle the online/Purplebricks threat in this 2 min video

He also talks about all the changes that have taken place in the Estate Agent industry over the last decade and how those changes can help you meet that challenge

Enjoy!

 

 

For further videos on the same topic of getting more stock / new instructions and being a better letting and estate agent .. visit my Youtube TV channel here  https://www.youtube.com/channel/UC5Ei7gMsp3DW7pNDD5zsOUw

 

Christopher Watkin

I teach, guide, support, mentor, consult, counsel, partner many hundreds of UK Estate and Letting Agents in their quest to grow their estate and lettings agencies business. Old school techniques of touting, landlords wanted leaflets, ring us for a free valuation, we have sold this in your street leaflets don't work anymore. There are too many competitor agents .. meaning cheap fees are epidemic, overvaluing is almost a norm to get the stock and don’t even mention about the online/hybrid threat. So a few years ago, I set about looking around the UK and spotted that certain agents (not many mind you) in certain towns were still seen as the ‘go to person on property’, the person the newspaper editor rang up every week for a comment and I looked at what they did and they were doing some thing quite remarkable…. Only one thing but they were doing it so well .. and reaping the reward in terms of decent listings and decent fees, happy staff, decent sales pipeline and exchange income, managed lettings portfolios in the many hundreds .. but more importantly, they really enjoyed the job… they enjoyed getting up in the morning and people looked up to them Over 400 agents around the UK are on a mission to change the way our Estate and Lettings agency profession is perceived and looked upon, doing it town by town, city by city. I guide these 400 agents, teach them, mentor them and support them to be seen in a different light, to be seen as the ‘go to person for property’, actually be the ‘local property expert’ and prove it. Christopher Watkin 07950 147 572 christopher@christopherwatkin.co.uk

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