Purplebricks vs High St – Who is winning the fee war?

The only Estate Agents that are winning the fee war are Purplebricks and their ilk.

You may poke fun at them about their poor service and the fact you pick up overpriced properties they haven’t been able to sell. Picking up over priced properties over other agents isn’t something new .. that’s been around for decades.

Purplebricks aren’t winning because they’ve abolished customer service and common sense, they are winning because of significant advances in scale and process, advances that aren’t available to you.

Estate Agents are terrorised and panicking in the face of the floor falling out from under their feet with these cheap fees, and they often counter by becoming a shell of their former selves.

Once you decide to become a cheap fee agent, all of the choices you made to be a specialist agent, unique, individual, the property specialist, the property guru fall victim to your pursuit of cheap fees.

Cheap is the last refuge for the estate agent who can’t figure out how to be better. The alternative is to choose to be worth it, remarkable, reliable a worthy estate agent, leading edge, comfortable, trusted, funny, easy, cutting edge or just about anything except, “the cheapest agent at any cost.”

Just a thought?

Want to know how to beat the cheap fee estate agents .. watch my 500+ Videos on Youtube – link below


Christopher Watkin

Estate/Letting Agency Industry Vlogger


500+ Vlogs on the Estate/Letting Agency Industry https://goo.gl/kqVovH


Christopher Watkin

Christopher Watkin

I teach, guide, support, mentor, consult, counsel, partner many hundreds of UK Estate and Letting Agents in their quest to grow their estate and lettings agencies business. Old school techniques of touting, landlords wanted leaflets, ring us for a free valuation, we have sold this in your street leaflets don't work anymore. There are too many competitor agents .. meaning cheap fees are epidemic, overvaluing is almost a norm to get the stock and don’t even mention about the online/hybrid threat. So a few years ago, I set about looking around the UK and spotted that certain agents (not many mind you) in certain towns were still seen as the ‘go to person on property’, the person the newspaper editor rang up every week for a comment and I looked at what they did and they were doing some thing quite remarkable…. Only one thing but they were doing it so well .. and reaping the reward in terms of decent listings and decent fees, happy staff, decent sales pipeline and exchange income, managed lettings portfolios in the many hundreds .. but more importantly, they really enjoyed the job… they enjoyed getting up in the morning and people looked up to them Over 400 agents around the UK are on a mission to change the way our Estate and Lettings agency profession is perceived and looked upon, doing it town by town, city by city. I guide these 400 agents, teach them, mentor them and support them to be seen in a different light, to be seen as the ‘go to person for property’, actually be the ‘local property expert’ and prove it. Christopher Watkin 07950 147 572 [email protected]

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