Purplebricks vs High St – Who is winning the fee war?
The only Estate Agents that are winning the fee war are Purplebricks and their ilk.
You may poke fun at them about their poor service and the fact you pick up overpriced properties they haven’t been able to sell. Picking up over priced properties over other agents isn’t something new .. that’s been around for decades.
Purplebricks aren’t winning because they’ve abolished customer service and common sense, they are winning because of significant advances in scale and process, advances that aren’t available to you.
Estate Agents are terrorised and panicking in the face of the floor falling out from under their feet with these cheap fees, and they often counter by becoming a shell of their former selves.
Once you decide to become a cheap fee agent, all of the choices you made to be a specialist agent, unique, individual, the property specialist, the property guru fall victim to your pursuit of cheap fees.
Cheap is the last refuge for the estate agent who can’t figure out how to be better. The alternative is to choose to be worth it, remarkable, reliable a worthy estate agent, leading edge, comfortable, trusted, funny, easy, cutting edge or just about anything except, “the cheapest agent at any cost.”
Just a thought?
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