How Red Bull Could Teach Letting Agents a thing or two on Attracting Landlords (and Housesellers for Resi-Sales) to our Agencies

February 21, 2017

Useful content should be at the core of your marketing. That is what Redbull do .. useful content .. and they could teach us letting agents a thing or two as they are the kings of selling sweet fizzy energy drinks ..

Why?

… because old school marketing is becoming less and less effective by the day; as a forward-thinking letting agent, you know there has to be a better way. .. there is ..its called “content marketing”

Red Bull use this ‘content marketing’. You as a letting agent should also think about using content marketing as it is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined set of people (in your case landlords) — and, ultimately, to drive profitable landlord relationship (ie they ask you to manage their property and find a tenant).

5 minute video here …

Instead of trying to sell your letting agency services, how wonderful you are, or do brand awareness… instead you provide truly relevant and useful content to your prospective landlords to help them solve their issues.

You would write (or get someone to write it for you) articles on the local property market … here are some examples of article in Aylesbury https://drive.google.com/open?id=0B0d59TaH3c33cUpzZndNVkJ0emc

You would also replace your normal ‘Use our Agency we are ace leaflets’ with these types of local property market report newsletter. (Over 20 Letting Agent Examples here .. https://drive.google.com/open?id=0B0d59TaH3c33enJJTWMyM0JYa0E )

.. and here is the final thought .. it also increases resi-sales business, resi sale free vals as a by-product

For more videos on the subject .. visit my YouTube Channel ..  https://www.youtube.com/channel/UC5Ei7gMsp3DW7pNDD5zsOUw

Christopher Watkin

I teach, guide, support, mentor, consult, counsel, partner many hundreds of UK Estate and Letting Agents in their quest to grow their estate and lettings agencies business. Old school techniques of touting, landlords wanted leaflets, ring us for a free valuation, we have sold this in your street leaflets don't work anymore. There are too many competitor agents .. meaning cheap fees are epidemic, overvaluing is almost a norm to get the stock and don’t even mention about the online/hybrid threat. So a few years ago, I set about looking around the UK and spotted that certain agents (not many mind you) in certain towns were still seen as the ‘go to person on property’, the person the newspaper editor rang up every week for a comment and I looked at what they did and they were doing some thing quite remarkable…. Only one thing but they were doing it so well .. and reaping the reward in terms of decent listings and decent fees, happy staff, decent sales pipeline and exchange income, managed lettings portfolios in the many hundreds .. but more importantly, they really enjoyed the job… they enjoyed getting up in the morning and people looked up to them Over 400 agents around the UK are on a mission to change the way our Estate and Lettings agency profession is perceived and looked upon, doing it town by town, city by city. I guide these 400 agents, teach them, mentor them and support them to be seen in a different light, to be seen as the ‘go to person for property’, actually be the ‘local property expert’ and prove it. Christopher Watkin 07950 147 572 christopher@christopherwatkin.co.uk

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