According to Google’s Display Benchmarks Tool, the average banner ad gets clicked once every 1,666 displays – which is click through rate 0.06%
We have all programmed ourselves as humans to ignore the poorest advert experience ever created by mankind ..banner ads.
We are all busy as people in this new 21st Century world.
We don’t have enough time and so are concentrating on trying to get all our ‘things’ done, yet banner-ads are an irritation at best, and ignored and not even seen at worst.
Yet ill-advisedly, estate agents are using banners ads on Rightmove.
- Do Rightmove banners work?
- Are they worth the money?
I would say No to both of those questions ..
Unless you follow what these agents are doing with their Rightmove Featured Agent banners
Full article here with the answer ..
Author: Christopher Watkin
I teach, guide, support, mentor, consult, counsel, partner many hundreds of UK Estate and Letting Agents in their quest to grow their estate and lettings agencies business.
Old school techniques of touting, landlords wanted leaflets, ring us for a free valuation, we have sold this in your street leaflets don't work anymore. There are too many competitor agents .. meaning cheap fees are epidemic, overvaluing is almost a norm to get the stock and don’t even mention about the online/hybrid threat.
So a few years ago, I set about looking around the UK and spotted that certain agents (not many mind you) in certain towns were still seen as the ‘go to person on property’, the person the newspaper editor rang up every week for a comment and I looked at what they did and they were doing some thing quite remarkable…. Only one thing but they were doing it so well .. and reaping the reward in terms of decent listings and decent fees, happy staff, decent sales pipeline and exchange income, managed lettings portfolios in the many hundreds .. but more importantly, they really enjoyed the job… they enjoyed getting up in the morning and people looked up to them
Over 400 agents around the UK are on a mission to change the way our Estate and Lettings agency profession is perceived and looked upon, doing it town by town, city by city. I guide these 400 agents, teach them, mentor them and support them to be seen in a different light, to be seen as the ‘go to person for property’, actually be the ‘local property expert’ and prove it.
07950 147 572