Should High St Estate Agents set up their own Online Alternative?

Countrywide have announced that 25% of their branches will soon offer an online estate agency package as well as their normal High Street offering.

.. but should the rest of the UK estate agents follow suit?

We can either join the ‘purplemenaces’ and commoditise our beautiful profession by trying to beat them … trying to beat them by playing their game and offering our own alternative online offering.

But will that turn ourselves  from ‘estate agents’ into ‘listing agents’? …. and will that turn ourselves from ‘professional property managers’ to ‘glorified rent collectors’ one step up from Gumtree?

Many of you agents out there, think you should fight fire with fire, and set up your own online-proposition, like Countrywide are doing.… but here is the problem,  what if your own online offering takes off and really works?.. you see ..

… if your online model does become successful, you will end up killing the very thing (your High St operation) you set up your own online proposition to protect..

.. think about it .. if you are are going to fight fire with fire .. you might just get burned and end up in the ashes.

Why not fight fire with water .. its what the professionals use?

Want to know where the water is .. see below in the PS section

kind regards

Christopher

christopher@christopherwatkin.co.uk

PS  ……

Water Source 1 – Over 250 articles and posts on beating cheap fees, overvaluing and online threats https://www.linkedin.com/today/author/0_0rJj6gSvqclL15sfJaQvq1

Water Source 2 –  Watch some videos of other agents (and myself) talking about  beating cheap fees, overvaluing and online threats .. https://goo.gl/Zzw4LN

 

 

Christopher Watkin

I teach, guide, support, mentor, consult, counsel, partner many hundreds of UK Estate and Letting Agents in their quest to grow their estate and lettings agencies business. Old school techniques of touting, landlords wanted leaflets, ring us for a free valuation, we have sold this in your street leaflets don't work anymore. There are too many competitor agents .. meaning cheap fees are epidemic, overvaluing is almost a norm to get the stock and don’t even mention about the online/hybrid threat. So a few years ago, I set about looking around the UK and spotted that certain agents (not many mind you) in certain towns were still seen as the ‘go to person on property’, the person the newspaper editor rang up every week for a comment and I looked at what they did and they were doing some thing quite remarkable…. Only one thing but they were doing it so well .. and reaping the reward in terms of decent listings and decent fees, happy staff, decent sales pipeline and exchange income, managed lettings portfolios in the many hundreds .. but more importantly, they really enjoyed the job… they enjoyed getting up in the morning and people looked up to them Over 400 agents around the UK are on a mission to change the way our Estate and Lettings agency profession is perceived and looked upon, doing it town by town, city by city. I guide these 400 agents, teach them, mentor them and support them to be seen in a different light, to be seen as the ‘go to person for property’, actually be the ‘local property expert’ and prove it. Christopher Watkin 07950 147 572 christopher@christopherwatkin.co.uk

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