Stop Moaning about Purplebricks

Purplebricks /Yopa/EasyProperty and the rest of the ‘National Online/Hybrid’ gang of Agents have by anecdotal evidence around 5% of the UK Estate Agency market.

Not 50% ..

Not even 15% ….


And 12 months ago .. 4%

And 24 months ago .. 3%

Stop panicking

and for Pete’s sake …. stop crying

You must deal with the reality of the situation.

Over thinking, being preoccupied and crying about them doesn’t do diddly squat.

You can moan, you can whine, you can poke fun out of them, you can constantly mention them at your free val, you can have them play on your mind at night and you can cry …. But you are going just going to lose.

This is the kick up the ar$e the estate agency industry needed.

Be passionate, be awesome, up your game, challenge yourself, challenge your team, challenge your boss to be just as awesome.

I believe some sectors of the EA profession are using social media and the other forums into ‘let’s all poke fun at PB and moan about PB forum’

You are giving them the oxygen they need.

You have bigger problems than PB

In 2004, there were 7,500 estate agents and they sold 1.8m houses. In 2015, 18,000 estate agents sold 1.2m houses .. work your bloody sums out!

You need stock .. you need free valuations

… and you need them today, tomorrow, next week, next month, next year and next decade.

95% of people still use a High Street agent ….You need to be working out how you get a big slice of that 95% pie ..  how to asked how to get more free valuations and more market appraisals ….. not what the cheap as chips ‘purple ones’ are doing with their 5%.

..and before you say I am anti-hybrid – I am not!

I think its totally irrelevant where someone trades from. You one man, two man band agents who opening up from a serviced office  – good for you. I believe you should be able to give as good as service in your town as a High Street agent IF NOT BETTER .. because you are based, physically in a town you work from .. not the passenger seat of your three series Beemer.

And let me leave you with this final thought … Online/Hybrid agencies have been around for couple of years and in that time that secured only 5% of the estate agency marketplace. 5% is not a meaningful number and  I fear it is used as a decoy for estate agent agencies with a pi$$ poor understanding of an ever changing property market. Their poor performance in key performance areas of their businesses is sadly lacking. The homeowner is not having this discussion of PB vs High Street .. so why should we?  (Or at least spend most of worrying time – worrying about it

Sort yourself out first before worrying about someone else

Thank you


PS .. I appreciate what appears to be the irony of m talking about Purplebricks .. but I am not an estate agent .. so there is no irony

PPS These are my thoughts on video ..


Christopher Watkin

I teach, guide, support, mentor, consult, counsel, partner many hundreds of UK Estate and Letting Agents in their quest to grow their estate and lettings agencies business. Old school techniques of touting, landlords wanted leaflets, ring us for a free valuation, we have sold this in your street leaflets don't work anymore. There are too many competitor agents .. meaning cheap fees are epidemic, overvaluing is almost a norm to get the stock and don’t even mention about the online/hybrid threat. So a few years ago, I set about looking around the UK and spotted that certain agents (not many mind you) in certain towns were still seen as the ‘go to person on property’, the person the newspaper editor rang up every week for a comment and I looked at what they did and they were doing some thing quite remarkable…. Only one thing but they were doing it so well .. and reaping the reward in terms of decent listings and decent fees, happy staff, decent sales pipeline and exchange income, managed lettings portfolios in the many hundreds .. but more importantly, they really enjoyed the job… they enjoyed getting up in the morning and people looked up to them Over 400 agents around the UK are on a mission to change the way our Estate and Lettings agency profession is perceived and looked upon, doing it town by town, city by city. I guide these 400 agents, teach them, mentor them and support them to be seen in a different light, to be seen as the ‘go to person for property’, actually be the ‘local property expert’ and prove it. Christopher Watkin 07950 147 572 [email protected]

You May Also Enjoy

Estate Agent Talk

Marilyn Monroe bought her own home just four months before she died.

August 4th marked the 60-year anniversary of the death of Marilyn Monroe, who would be 96 if she were still alive. Still a sex symbol today, the blonde bombshell started as a pin-up model before branching out into cinema. Famous for her comedies, such as Some Like it Hot and Gentlemen Prefer Blondes, she was…
Read More
Breaking News


Daily bite-sized proptech and property news in partnership with Proptech-X. Highlight New Smoke and Carbon Monoxide Alarm Regulation Changes for Landlords Online lettings platform is seeking to raise awareness among landlords and tenants of changes to the Smoke and Carbon Monoxide Alarm (England) Regulations. The regulations have been in place since 2015, but are…
Read More
Home and Living

How To Increase Your Homes Value With A Loft Conversion

Loft conversions are one of the easiest, quickest ways to add value to your property both functionally, and financially. If you’re still undecided about whether or not a loft conversion is right for you, read on to find out more about them and how they can help you boost the worth of your home: What…
Read More
Home and Living

How To Use Bed Sheet Holder

Bed sheet holder is a wonderful product that has been helping many people over the world to hold their bed sheets and make them stay in their place. Bed sheet holders are used to fasten your bed sheets. You can use them on your bedroom or any other place you find convenient. There are different…
Read More
Love or Hate Rightmove
Breaking News

Dining Rooms Decline And Orangeries On The Rise

New analysis reveals the home features that have shifted in popularity over the last ten years: Garden offices, orangeries, summer houses, underfloor heating, bi-fold doors and open plan rooms have all surged in popularity Conservatories, greenhouses, dining rooms, fitted wardrobes all appear to be on the decline The pandemic-induced working from home has led to…
Read More
Estate Agent Talk

Make Your Property Perfect For Incoming Tenants With These Steps

If you have a property in your possession that is ready (or nearly ready) to be rented out to potential tenants, you’re going to have to make sure that you have everything perfectly lined up and sorted out. Tenants are going to be looking for somewhere that they can feel comfortable and somewhere they can…
Read More