Our Story of Running Our Lettings Agency Over the Last 18 years

Written by Christopher Watkin on - Industry Interviews -

Daren and Susan Cope started their Letting Agency in 2000.

This is  the story of their ups and down story.. the ups of growing really quickly and adding a second office to have 900  properties under management by 2009,

The downs of all the Corporates jumping on the Lettings bandwagon at the Credit Crunch and how the business hardly grew between 2009 .. meaning by 2015=4 – they only had 950 managed properties

How they trialled a new marketing technique which took their portfolio up to 1,450 managed properties by the Summer of 2017.

How they have dealt with the Tenant fee banned the Online threat .. including moving away from the High street into offices .. its all here .. its like Netflix’s for Letting Agents ..

https://www.youtube.com/watch?v=2KBwY-fYjz4&list=PL8EVjavxiDxiLTa2Vcw0kJi3Eio8sst00

Enjoy

Author: Christopher Watkin

I teach, guide, support, mentor, consult, counsel, partner many hundreds of UK Estate and Letting Agents in their quest to grow their estate and lettings agencies business.

Old school techniques of touting, landlords wanted leaflets, ring us for a free valuation, we have sold this in your street leaflets don't work anymore. There are too many competitor agents .. meaning cheap fees are epidemic, overvaluing is almost a norm to get the stock and don’t even mention about the online/hybrid threat.

So a few years ago, I set about looking around the UK and spotted that certain agents (not many mind you) in certain towns were still seen as the ‘go to person on property’, the person the newspaper editor rang up every week for a comment and I looked at what they did and they were doing some thing quite remarkable…. Only one thing but they were doing it so well .. and reaping the reward in terms of decent listings and decent fees, happy staff, decent sales pipeline and exchange income, managed lettings portfolios in the many hundreds .. but more importantly, they really enjoyed the job… they enjoyed getting up in the morning and people looked up to them

Over 400 agents around the UK are on a mission to change the way our Estate and Lettings agency profession is perceived and looked upon, doing it town by town, city by city. I guide these 400 agents, teach them, mentor them and support them to be seen in a different light, to be seen as the ‘go to person for property’, actually be the ‘local property expert’ and prove it.

Christopher Watkin
07950 147 572
[email protected]

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