Posts Tagged ‘Blog’
Should Estate Agents Blog?
Estate agents are busy people right now. Keeping valuation appointments coming in, organising viewings, sales progression, and generally keeping on top of 100+ emails every day and those niggling staff issues. And if all that were not enough, agents are also expected to be full-blown, expert marketers, as I highlighted in my recent blogpost. Now…
Read MoreWhat do estate agents say when asked “What do you do?”
What do you say, when someone asks you “What do you do?” Do you reply, “I’m an estate agent”? Or perhaps you say, “I work for Downtons”? Or even, “I help people move ”? Perhaps what you say isn’t as important as how you feel when you reply. I’ve heard agents pre-empt any cruel…
Read MoreDoes Your Website Have a £300 million button?
No one likes bad websites. If you can’t find the information you’re looking for in a nano second, you’ll simply click away and find it somewhere else. Your website is great: all the information a potential customer needs is right there at their fingertips, with no need to click onto a competitor’s site. But what…
Read MoreYour Core Values and Why They Matter
I was presenting at a local businesswomen’s networking event this week and I asked the ladies in the room to take part in an exercise: to define their top three core values. They found it hard: really hard. To try to define everything you stand for, and do, in just three words, is hard. Try…
Read MoreThe Market Share Trap
There are 8 million people living in Switzerland – compared with China (1.3 billion) and the US (320 million) it’s absolutely tiny. If you were a watch manufacturer you could be forgiven for dismissing the country’s watch brands as a threat to you. After all, Swiss watch companies only manufacture 2% of the world’s watches,…
Read MoreThe 7 most popular tips of 2016
Every week during 2016 I emailed a tip to help independent estate and letting agents. Did you get them? These are just 7 of the 52 I sent out in 2016, and if you are not on the list, you missed out on some fantastic free tips, tricks and tactics to grow your agency. To…
Read MoreThe Power of Prediction Marketing – What it is and why it matters to you
By the time a vendor calls you to book a valuation, you’re already too late. You’ve either won the instruction, or you haven’t. And there’s nothing you can do about it. Or is there? You see, when that homeowner calls to arrange a visit, they know which company they will instruct. They will probably follow…
Read More10 Key Estate Agency Marketing Predictions for 2017
Marketing is changing, and the speed of change is pretty mind-blowing. It was only 10 years ago that Rightmove listed less than 10% of properties for sale, YouTube was just a baby, and Mark Zuckerberg was trying to launch his new idea: The Face Book. Fast forward to today and who could have predicted the…
Read MoreNew Landlords – where to find them and how to get them
How independent letting agents can attract and convert new landlords by using creative and innovative marketing tactics. Landlords are elusive creatures. Hard to find, difficult to market to, and almost impossible to poach. Most traditional methods of marketing just don’t work on landlords. With a vendor, at least you know where they live. Trying to…
Read More5 Estate Agent Websites I love
I’m working on a few estate agents’ websites at the moment, including one for a real estate agent in Chicago. Your website is such an opportunity to showcase your agency and attract new clients, but most agent websites just miss the mark. I’ve put together here my top 5 website tips to help you evaluate…
Read MoreSwap ideas for pizza
inShare Most days, I chat to an estate agent about their biggest challenges. Up and down the country; single office or multi; their challenge is almost always the same: they aren’t getting through enough doors. There’s nothing more frustrating than a board going up on your patch that you haven’t even been invited out to,…
Read MoreThe Best Valuation Blueprint
At HomeTruths, we – that is, my consultants and I – offer a free consultation to homeowners who are struggling to sell their property. This is usually an hour-long visit, and over the last decade, we have collectively done hundreds of these consultations, honing them along the way, until they are the refined and polished…
Read MoreWhen tech doesn’t work
I conducted a mystery shop this week. I called an agent, and spoke to a lovely lady called Carol. Carol sounded like she was busy. Obviously, she wasn’t just waiting for my call, so no doubt she was doing something important like answering emails, writing property details or updating the company Facebook page. But…
Read MoreWho’s running your diary?
Has anyone seen my weekend? I’m sure it was right here, and now it’s gone. And when I come to think of it, I haven’t seen last month for a while either….. Time flies when you’re enjoying yourself, (I am, in my business). Before you know it, it’ll be next week; next month; next year.…
Read MoreWhat estate agents actually do
How to add huge value with a little show and tell Ask Mr and Mrs Joe Public what an estate does for his fee, and you’ll get a variety of hostile answers, most of them unprintable. Of course, we’re all fighting with the legacy of unscrupulous agents who came before us (and those who are…
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