What got you here isn’t working any more

Over half a million people work in estate agency in the UK, probably three times the number employed in the industry when I was a child. Transactions, however, have not trebled in the same timespan. Which means one thing: HUGE competition for instructions. Where your predecessors could rely on word of mouth and goodwill to…

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Who’s Your Pacemaker?

Do you ever watch the London Marathon or the Great North Run? I do, with a mixture of awe and guilt. Awe that so many people had taken on such a momentous challenge, of their own free will, and guilt, that I was enjoying the event from my sofa, while many people less fit than…

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Foxton’s and £1.32bn in fees

What is the lifetime value of a landlord to your lettings agency? … then ask yourself, how much does it cost to get a landlord to use your lettings agency? Most letting agents will say each property will earn them between £900 a year in North all the way down to £3,000 a year in…

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5 steps to get more free vals (that really work)

Let me talk frankly about two things you as an estate and letting agent need more of .. 1. More Free Vals / Mkt Appraisals 2. More Listings You see, it’s now possible for you to dramatically increase the number of FV’s/MA’s .. All you have to do is these 5 steps (and here is…

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Tips and tricks for selling your home

Tips And Tricks For Selling Your Home

Maybe you want to start a new chapter of your life next year? Maybe you’re considering retiring to the countryside? Whatever the reason, you’ll want to ensure you get the maximum price for your home when you do put it on the market. This isn’t the easiest of tasks, but if you want to get…

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How to spring clean your website to sell homes

When it comes to buying a residential property, 90% of house searches now begin online. As a result, websites and digital marketing is becoming more and more important for estate agents and property developers. To boost your chances of winning the attention of homebuyers in the digital world you need a successful website… and a…

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How Estate Agents can boost their leads!

It’s no secret that Estate Agents far and wide are competing for instructions. With PPC on Key words costing a pretty penny & new agents popping up left, right and centre, it’s easy to get lost in the world of Estate Agents! Land Registry have reported 78,778 sales on average a month in the UK…

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Websites – Off The Shelf v’s Bespoke?

When designing and developing a website it’s tempting to get an affordable, standardised template site that on the surface of it covers the basic things you need. Ultimately though, you have to consider what your website says about you and your brand (if it’s cheap and off the shelf, why would your customer service be…

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Estate & letting agents flyer distribution formula

Do you work for, or own your own estate or letting agency?  Are you looking to increase local brand awareness?   Are you targeting more prospective buyers, vendors, tenants and landlords?  If you answered yes to the above then please read on to learn a specific formula we have used for many of our estate and…

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How to choose the right marketing support for you including Brucie bonuses!

So, there are many great articles by my lovely colleagues on estate agent networking outlining the benefits of digital marketing, especially social media, and PR activities for estate agencies at all levels from local independents to national companies. Recent research by marketing and pr team www.apassionforhomes.com shows that when asked to choose the most important factor…

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Property seekers care about their commute costs, do you?

Property seekers don’t just need to know the cost of the place, but the cost of living in it, which is why most property sites show energy performance certificates. Whilst helpful, it’s still missing a major part of daily life for most people – commuting to and from work. As commute costs can be the…

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Choosing an Estate Agent with Circus Experience!

In this fast paced, instant access, target driven world we live in, so much emphasis is often placed on salesmanship. It doesn’t matter whether you are involved in potatoes, poodles or property, the principles behind selling and selling techniques are mostly the same across many business sectors. Arguably, estate agents have a more unusual process…

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Estate Agents – Advising on Communication Skills.

The formal communication that you have with your customers is a vital part of what you do. As an estate agent you may not think that much of your communication with clients is either form do or written but the parts that are firm an important part of your relationship. The amount of time that…

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