Posts Tagged ‘Estate Agency Marketing’
Maximizing Your Marketing: An Estate Agency Guide
Marketing an estate agency business effectively is crucial to succeed in today’s competitive property market. Whether your business is just launching or is looking to grow an existing client base, a well-thought-out marketing strategy can help it to reach a targeted audience with very a relevant message. Here are some tips for marketing how estate…
Read MoreEstate Agents – In the absence of Differentiation – Vendors Pick Their Estate Agent on Fee
Sunday Times UK Agent of the Year tells us all in this 24 sec video what is required to win business in this tough market
Read MoreIn just 5 years time, Email Marketing will be half a century old!
Back in 1971, Ray Tomlinson in Massachusetts was said to have sent an email from one computer to another so in the year 2021, ‘Emailing‘ will be an online marketing tool that is already 50 years old! Many of us will be familiar with emails for approximately the last 15 years and only over the last…
Read MoreJUDGE AN ESTATE AGENT ON SALESMANSHIP ALONE AT YOUR PERIL!
In this fast paced, instant access, target driven world we live in, so much emphasis is often placed on salesmanship. It doesn’t matter whether you are involved in potatoes, prosecco or property, the principles behind selling and selling techniques are commonly thought of as being the same across most business sectors. Arguably, estate agents have…
Read MoreLet’s talk about Rightmove banner adverts…
I’m a bit confused about the use of Rightmove banner adverts… …The ones a BUYER see’s when after they enter their search location. The one’s that have a 1 in 4 chance of being seen in the few seconds just before the BUYER presses the “Find properties” button. The ones that when you click often just…
Read MoreIs Your Branding Working For You?
Introduction Finally a moment to breathe for all estate agents – the holidays are here! The perfect time of year to eat, drink, take a holiday and… consider next year’s branding strategy. Whether you’re aiming for a complete branding overhaul or just ensuring your current branding is up to scratch, we’ve created a simple branding…
Read MoreKeep it fresh with seasonal estate agency marketing
Keeping your marketing fresh and up to date is not always easy when you are busy with the day to day running of your estate agency. Natures changing seasons can provide inspiration and ideas which can be used for seasonal estate agents leaflets Spring, Summer, Autumn and Winter, all the seasons have their unique points…
Read MoreDo 0% fee deals work?
There is a huge temptation to offer 0% fees to attract new house sellers and landlords as a new start up agent .. in fact, many established agents do it as well.…so every agent, new or old could learn something from this article. The idea of 0% (free) is attractive, especially to new start estate…
Read MoreBrexit means Brexit
Several weeks ago, we heard the UK was leaving the EU and what happened… panic set in. Whilst one half of the UK were revelling in their success, the other half were going in to meltdown. The stock exchange was all over the place, Sterling fell off a cliff, political resignations went around like wildfire…
Read MoreNow is the time to become The Influencer
It would be amiss to ignore what has been happening over this last week. What is certain is the wealth of uncertainty with what is to follow. I am not here to argue about the pros and cons of what we may or may not face, I will leave that to social media and the…
Read MoreThings to ask your seller before you move
We all know that moving house can be a stressful experience and there are many things which can make the process a little easier. The following little things can really help you with your move to your new home. Forwarding address Changing to a new address can take time and I wouldn’t be surprised if…
Read More3 min video – The future of UK Estate Agency and how to be successful
A 3 minute video on how to succeed in the 21st century as an estate and letting agent. More videos on being a successful letting and estate agent can be found on my Youtube channel https://goo.gl/d3A9tq .and for those who want to read my thoughts, here is a link to a blog with over 350 blog…
Read MoreFoxton’s and £1.32bn in fees
What is the lifetime value of a landlord to your lettings agency? … then ask yourself, how much does it cost to get a landlord to use your lettings agency? Most letting agents will say each property will earn them between £900 a year in North all the way down to £3,000 a year in…
Read More5 steps to get more free vals (that really work)
Let me talk frankly about two things you as an estate and letting agent need more of .. 1. More Free Vals / Mkt Appraisals 2. More Listings You see, it’s now possible for you to dramatically increase the number of FV’s/MA’s .. All you have to do is these 5 steps (and here is…
Read MoreFive home upgrades that can really pay off
Almost half of Brits plan to give their home a makeover in the next year and they will spend an average of £3,342 on these projects. But not all these jobs will add value to their homes. If you would like to boost your property’s value, make sure these home upgrades are on your to-do…
Read More