Foxton’s and £1.32bn in fees

What is the lifetime value of a landlord to your lettings agency? … then ask yourself, how much does it cost to get a landlord to use your lettings agency? Most letting agents will say each property will earn them between £900 a year in North all the way down to £3,000 a year in…

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How Estate Agents can boost their leads!

It’s no secret that Estate Agents far and wide are competing for instructions. With PPC on Key words costing a pretty penny & new agents popping up left, right and centre, it’s easy to get lost in the world of Estate Agents! Land Registry have reported 78,778 sales on average a month in the UK…

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Websites – Off The Shelf v’s Bespoke?

When designing and developing a website it’s tempting to get an affordable, standardised template site that on the surface of it covers the basic things you need. Ultimately though, you have to consider what your website says about you and your brand (if it’s cheap and off the shelf, why would your customer service be…

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Read how Permission Marketing can change the profile of who you market to.

I’ve just finished reading a book called Permission Marketing by Seth Godin and it’s been very interesting. Like The Cluetrain Manifesto I found it more useful in conveying a feeling than actually giving me direct thoughts on practical changes to make to my marketing ideas, but there are still some idea that have come out of it.The…

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47% Increase in Property Search Queries on Mobile Devices.

Recent research by Google has revealed that the number of property search queries being performed on mobile devices increased by 47% in the first quarter of 2015, reports Dorset-based digital marketing agency Bespoke 4 Business. And with 33% of Britons opting for smartphones as the device of choice in 2014, ahead of 30% who preferred…

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Why do people hate estate and letting agents?

If you want some fun, go to Goggle and type in either “I hate estate agents” or “I hate letting agents” and you will given pages and pages of vile swipes at our industry .. some deserved, others not. But why do you think us agents get lumped in the other hated British professions; such…

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Video Hosting – which is best for estate agency?

A survey of 1000 UK adults found that consumers are more likely to share (39%), comment (36%) and ‘like’ (56%) an online video than they are a text article. And of those asked, more people said they better engaged with online video in these ways than with online articles. With video sharing apps such as…

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14 Ways Estate Agents can Use Periscope And Meerkat Live Streaming.

The backdrop Video Live Streaming has evolved with the release of  Meerkat and Periscope apps. If you’re not sure what I’m talking about read this article to the end. Essentially these are apps that you can download for free to  your smart phone, and live stream in real time and connect with people who may…

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6 Online Property Search Filters You Could Be Using.

Number of bedrooms, price, location. It’s been done before. What about filtering in a way that’s more out of the box? Here’s a few suggestions that step away from the norm. Add your suggestions below. Public transport friendly: there’s a lot of people that require parking space in a garage or driveway and it’s covered…

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