Love your competitors

Never knock the competition.  My dad taught me this; he was a star sales rep in the 70s, way before social media made it so easy to do exactly that, but if he were still around, he’d give me the same advice now. In some ways, it’s more true now in this new transparent world…

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Can you add £100k this year?

How you can easily add £100,000 or more to your topline by having a marketing system that does the work for you.   Let’s do the maths: Take your average fee and multiply it by your conversion rate. What figure do you get? That’s how much every new market appraisal is worth to you. So:…

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Your Complete Client Attraction System

The 4 Ingredients you need to automate your marketing How independent estate and letting agents can create and implement a marketing system that brings in new enquiries every day, automatically. Are you a natural marketer? Most of you will probably answer no to that question. But unless you have a hefty budget to outsource all…

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Don’t Tweet Your Properties

Why your audience is your most valuable asset, and how to look after it I posted this picture on Twitter the other evening. It opened up a bit of a debate. Some agents insisted that it works for them, generating enquiries and viewings.  Others, including Julian O’Dell, estate agent and fellow trainer agreed with me:…

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Email Marketing – How to use it to Get more Valuations

Email is still the best form of marketing. It’s cheap, direct and it works because largely, it’s permission-based; the people on your email list have given you the go-ahead to send them messages. But most estate and letting agents are simply blasting their lists with their latest listings. That’s not marketing; that’s ‘broadcasting’. And anyway,…

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Your Complete Facebook Ads Blueprint in 3 Simple Steps

My unique formula to get your Facebook Ads bringing you leads and instructions on auto-pilot. Quick note – it’s worth reading last week’s post – Facebook Ads for Estate Agents  – before you read this one, as it walks you through the basics of setting up your Facebook Ads properly, so you can then move…

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Online versus offline marketing – what works and how

How estate and letting agents could get better results with less spend using smarter marketing methods. What marketing are you doing? Canvassing? Touting? Newspaper ads?   Is any of it working? Each week, I have around 10 calls with independent estate agents (book yours here) to assess their marketing spend and the results they get. …

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What do you do?

What do you say, when someone asks you “What do you do?” Do you reply, “I’m an estate agent”? Or perhaps you say, “I work for Downtons”? Or even, “I help people move ”? Perhaps what you say isn’t as important as how you feel when you reply.  I’ve heard agents pre-empt any cruel barbs with comments…

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The Add £100k Challenge – are you in?

Even a small subscriber list, if you nurture and manage it effectively, can produce an income most agents can only dream of. And as you’ll see in just a second, if you follow my model, you’ll also be doing less work. Less work…. more money? Nice….. This is a lonnnngggg blogpost. At a reading speed…

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Brand communication for estate agents

How getting your communication right can lead to better brand awareness and business success. I’m a marketing coach for estate agents.  (In case you didn’t know.) I absolutely love what I do; I get to go to some fantastic places to discover innovative ideas, and best of all, I get to work with wonderful independent…

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Content Mastery

I’ve just come back from Dublin, where I was attending a really interesting event  – the Content Mastery Summit, hosted by Mark Schaefer and Ian Cleary. These guys are both brilliant marketers who I’ve had the pleasure of knowing for a few years now. During the event, three questions were on my mind: What is…

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Foxton’s and £1.32bn in fees

What is the lifetime value of a landlord to your lettings agency? … then ask yourself, how much does it cost to get a landlord to use your lettings agency? Most letting agents will say each property will earn them between £900 a year in North all the way down to £3,000 a year in…

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Why you need an ebook

Have you noticed that quite a few estate and letting agents are now promoting ebooks? Are you wondering why they have decided to become authors? Are they just being indulgent? Perhaps you’re wondering if they are one of my clients?? (Probably.) Maybe you’re thinking you’d like to create one too, but haven’t got a clue where…

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5 steps to get more free vals (that really work)

Let me talk frankly about two things you as an estate and letting agent need more of .. 1. More Free Vals / Mkt Appraisals 2. More Listings You see, it’s now possible for you to dramatically increase the number of FV’s/MA’s .. All you have to do is these 5 steps (and here is…

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It’s OK to Sell

It’s OK to Sell EANUK

What’s wrong with selling? How to get over yourself and recognise that we all need to sell to survive. I send out my Supertips each Friday. (If you don’t get yours, here’s where they live –  they are fabulous and free, and if you don’t already get them, I bet your competitor does.) Last Friday,…

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