Posts Tagged ‘marketing’
3 Digital Marketing Tips for Estate Agents
In the light of the current crisis, the falling rate of house prices and rising unemployment combine to present challenging times for estate agents. However, this doesn’t necessarily mean business is at a standstill, as investors and first-time buyers may find valuable opportunities in the current market. Competition will be fiercer, but for a savvy…
Read MoreZPG signs a number of further long term marketing agreements
ZPG Plc has today announced that it has signed a number of further long term marketing agreements with leading estate agency firms across the UK including Foxtons, Dexters, Andrews and Yopa. The news release from ZPG continues: As part of the new multi-year agreements each firm has committed to continuing to advertise all of their…
Read MoreWhat do estate agents say when asked “What do you do?”
What do you say, when someone asks you “What do you do?” Do you reply, “I’m an estate agent”? Or perhaps you say, “I work for Downtons”? Or even, “I help people move ”? Perhaps what you say isn’t as important as how you feel when you reply. I’ve heard agents pre-empt any cruel…
Read MoreDoes Your Website Have a £300 million button?
No one likes bad websites. If you can’t find the information you’re looking for in a nano second, you’ll simply click away and find it somewhere else. Your website is great: all the information a potential customer needs is right there at their fingertips, with no need to click onto a competitor’s site. But what…
Read MoreFirst, locate your rabbit
In his film Phenomenon, John Travolta plays a character who gets hit by lightning, unexpectedly rendering him a genius, temporarily at least. One scene in the movie stuck with me. Travolta’s character, George, is initially perplexed by the fact that a rabbit is somehow getting into his vegetable patch, and resolves to fix the problem.…
Read MoreWhy you Don’t need an App
Where’s your phone, right now? I bet that it’s not more than three feet from you; am I right? And there’s around a 50% chance that you’re even reading this post on your phone. When I reach for my computer to search for something on the internet, around 50% of the time, that computer is…
Read MoreWhy you Don’t need an App
Where’s your phone, right now? I bet that it’s not more than three feet from you; am I right? And there’s around a 50% chance that you’re even reading this post on your phone. When I reach for my computer to search for something on the internet, around 50% of the time, that computer is…
Read MoreYour Core Values and Why They Matter
I was presenting at a local businesswomen’s networking event this week and I asked the ladies in the room to take part in an exercise: to define their top three core values. They found it hard: really hard. To try to define everything you stand for, and do, in just three words, is hard. Try…
Read MoreThe Market Share Trap
There are 8 million people living in Switzerland – compared with China (1.3 billion) and the US (320 million) it’s absolutely tiny. If you were a watch manufacturer you could be forgiven for dismissing the country’s watch brands as a threat to you. After all, Swiss watch companies only manufacture 2% of the world’s watches,…
Read MoreThe Power of Prediction Marketing – What it is and why it matters to you
By the time a vendor calls you to book a valuation, you’re already too late. You’ve either won the instruction, or you haven’t. And there’s nothing you can do about it. Or is there? You see, when that homeowner calls to arrange a visit, they know which company they will instruct. They will probably follow…
Read MoreWhat got you here isn’t working any more
Over half a million people work in estate agency in the UK, probably three times the number employed in the industry when I was a child. Transactions, however, have not trebled in the same timespan. Which means one thing: HUGE competition for instructions. Where your predecessors could rely on word of mouth and goodwill to…
Read MoreJUDGE AN ESTATE AGENT ON SALESMANSHIP ALONE AT YOUR PERIL!
In this fast paced, instant access, target driven world we live in, so much emphasis is often placed on salesmanship. It doesn’t matter whether you are involved in potatoes, prosecco or property, the principles behind selling and selling techniques are commonly thought of as being the same across most business sectors. Arguably, estate agents have…
Read More7 Tips for Winning over a Savvy Seller
I was in a local café the other day for a meeting. We ordered food, and my crabcakes were frankly, awful. After two exchanges with the staff, I returned it, mostly uneaten, explaining why I didn’t like it. When it came time to pay the bill, I was very surprised to see that they had…
Read More5 Estate Agent Websites I love
I’m working on a few estate agents’ websites at the moment, including one for a real estate agent in Chicago. Your website is such an opportunity to showcase your agency and attract new clients, but most agent websites just miss the mark. I’ve put together here my top 5 website tips to help you evaluate…
Read MoreSwap ideas for pizza
inShare Most days, I chat to an estate agent about their biggest challenges. Up and down the country; single office or multi; their challenge is almost always the same: they aren’t getting through enough doors. There’s nothing more frustrating than a board going up on your patch that you haven’t even been invited out to,…
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