Posts Tagged ‘SEO for estate agents’
The importance of Backlinks in your SEO Marketing Plans
Firstly, let us tackle the question of ‘What is a backlink?‘ – Backlinks, which also go by the name of inbound links, incoming links or one way links are simply the word to phrase links from one website to another website. So a third party website will contain a link to your website thus your…
Read MoreHow can you drive more people to your website?
Your website is your online shop window, it is the first place clients will go to find out more about your business before they decide to get in contact with you. If you are going to try and send as many people as possible to your website it is important to first establish some key…
Read MoreThe Secret to Estate Agent SEO….
The secret to SEO is that there is no secret. It’s all common sense. Agencies and brands that rank well on search engines have engaging and interesting content, address the search intent of their target audience and invest time and money on optimising the site from a tech perspective. Here are 8 idiot proof points that…
Read More6 Online Property Search Filters You Could Be Using.
Number of bedrooms, price, location. It’s been done before. What about filtering in a way that’s more out of the box? Here’s a few suggestions that step away from the norm. Add your suggestions below. Public transport friendly: there’s a lot of people that require parking space in a garage or driveway and it’s covered…
Read MoreHow To Convert 3 Times More House Hunters Online.
Converting potential buyers online is the science of delivering exactly what the customer needs. How can sellers deliver results that fit the buyer’s lifestyle? Personalising property searches is possible if sellers give their customers the option of searching for their perfect property using minutes not miles. It means that searching is not one-size-fits all. Using…
Read MoreGain Ranking Points on Google Plus.
With over 300 million active users, Google Plus is a brilliant platform to enhance your online visibility by targeting followers through what it calls Circles, this and the fact that it ties in with search rankings makes it a must for your social media marketing plan. In addition Google Plus is still free to use…
Read MoreWhich is more important, your Ranking on Google or your Target Audience Following on Twitter?
Without question you want to be seen online and many companies spend a great deal of their marketing budgets exploring ways to increase the chances of potential customers visiting their website or other capture pages in order to sell their products and services. I thought it time to explore the question of “Which is more…
Read MoreSEO for Estate Agents – Is it worth the hassle & cost?
Search Engine Optimisation for Estate Agents –Is it worth the hassle & cost? The following is a real-world example (analysis carried out December 2014) of an Estate Agency in Bromley trying to determine whether they should employ an SEO company to ‘get them to the top of Google’ on the basis of potential ‘floating’ Vendors…
Read MoreSEO = Waste of time for Estate & Letting Agents?
“What about SEO Chris ?”, to which I replied back to the well established estate and letting agent, ”David, don’t waste your time” In estate agency and lettings, there is so much out there about Search Engine Optimisation (SEO). There are SEO gurus who will say it’s the most important thing since sliced bread. They…
Read MoreThe Importance of SEO for Estate Agents.
SEO, or “Search Engine Optimisation”, is essentially everything you avoided doing in school. Carefully watching statistics, researching and tweaking your keywords until you find the magic formula… It’s quite a drawn out process. However, as with any quest, the road may be long and arduous, but those who stick to the path will be greatly…
Read MoreWhat Marketing should Estate Agents be doing?
It is very likely that the target audience you are looking to attract are the kind that are in to sharing, reading, watching, listening and engaging so it is important that you enable your business message and portfolio to communicate across these communication channels. We also know that people act well to information, recommendations and referrals…
Read MoreEstate Agency Blog Writing and improving your SEO.
Let’s face it, if you are attempting or have written a blog for your estate agency, then it is highly likely that you are looking for it to improve your exposure online and attract you new business. I will not say that all blogs are written for this purpose, as many people do enjoy sharing…
Read More7 Content Marketing Tips for Estate and Letting Agents
Some small businesses (including estate and letting agents) have historically been slow to adopt a content marketing strategy as social media use and importance has grown. But as SEO has evolved significantly in recent years, it has become clear that businesses need to look at their content marketing techniques to remain competitive in the rankings…
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