Are you tapping into emotional selling?

We like to have the radio on in the office, songs come and songs go, we may like a tune but we really don’t take the time to listen intently to the words. Last week there was a video going around in social media of Kelly Clarkson singing Piece by Piece on the last episode…

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Tips on focusing your content strategy on B2C markets.

B2C image

Published content has never been as important as it is now. It should play a vital role in your marketing efforts and be clearly defined in your marketing strategy. A focused, goal-oriented content strategy will pay dividends down the line. But do you know the difference between content marketing for business-to-consumer (B2C) and business-to-business (B2B)…

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