Posts Tagged ‘strategies’
What do you do?
What do you say, when someone asks you “What do you do?” Do you reply, “I’m an estate agent”? Or perhaps you say, “I work for Downtons”? Or even, “I help people move ”? Perhaps what you say isn’t as important as how you feel when you reply. I’ve heard agents pre-empt any cruel barbs with comments…
Read MoreThe Add £100k Challenge – are you in?
Even a small subscriber list, if you nurture and manage it effectively, can produce an income most agents can only dream of. And as you’ll see in just a second, if you follow my model, you’ll also be doing less work. Less work…. more money? Nice….. This is a lonnnngggg blogpost. At a reading speed…
Read MoreBenefit from understanding the phases of a business
We get many businesses using our platform. From initial start-ups to established brands and national franchisees. Over the last 3 years we have had the privilege of watching them grow and expand. And what we have noticed is that each business seems to be in a past, present or future juncture of a particular growth…
Read MoreFacebook Ads for Estate Agents
How advertising on Facebook can give you unlimited new enquiries. The why, what and how of advertising on Facebook as an estate or letting agent, to generate new enquiries and valuation opportunities. I speak to some of the very best estate and letting agents in the UK. I know this, because you have to be…
Read MoreGovernment vs Property – does Nanny know best?
Whether it’s to do with our sugar intake, types of cars we drive or consumption of fruit each day, it seems the Government have our best interests at heart. So one would assume that when the powers that be, “fine-tune” the property market, that they are looking to help us all. Their thinking is that by aiming to…
Read MoreBrand communication for estate agents
How getting your communication right can lead to better brand awareness and business success. I’m a marketing coach for estate agents. (In case you didn’t know.) I absolutely love what I do; I get to go to some fantastic places to discover innovative ideas, and best of all, I get to work with wonderful independent…
Read MoreContent Mastery
I’ve just come back from Dublin, where I was attending a really interesting event – the Content Mastery Summit, hosted by Mark Schaefer and Ian Cleary. These guys are both brilliant marketers who I’ve had the pleasure of knowing for a few years now. During the event, three questions were on my mind: What is…
Read MoreWhy your canvassing isn’t working and how to FIX it
When you design your canvassing campaign, here’s the five step journey you probably hope most vendors will take: Step 1 – Receive canvassing leaflet Step 2 – Call office to book MA Step 3 – Have MA Step 4 – Sign sale agreement Step 5 – Sell property There’s a problem with this journey however;…
Read MoreWhy you need an ebook
Have you noticed that quite a few estate and letting agents are now promoting ebooks? Are you wondering why they have decided to become authors? Are they just being indulgent? Perhaps you’re wondering if they are one of my clients?? (Probably.) Maybe you’re thinking you’d like to create one too, but haven’t got a clue where…
Read MoreIt’s OK to Sell
What’s wrong with selling? How to get over yourself and recognise that we all need to sell to survive. I send out my Supertips each Friday. (If you don’t get yours, here’s where they live – they are fabulous and free, and if you don’t already get them, I bet your competitor does.) Last Friday,…
Read MoreTouting – Nuisance or Necessary?
What’s your take on touting? Do you do it? Does it work? Is touting a sleazy underhand way to get business, or a vital and lucrative element of your marketing mix? Most agents consider touting to be an essential part of their marketing strategy. Some see a competitor’s board as an implicit invitation to try to poach that…
Read MoreSOCIAL MEDIA MARKETING FOR ESTATE AGENTS: THE DEFINITIVE GUIDE
The what, where, how, when and who of using social media to drive traffic, generate market appraisals and win instructions. (Note: I’ve created a short video for you on Social Media Marketing here in case you want to skip the post and go right here http://samashdown.co.uk/) “We’re spending £400 a month having our Facebook page…
Read MoreHow much profit do you make?
When I ask this of agents, I usually get one of these answers: “No idea” “I’d have to check” “My accountant would know that” Rarely do I get an answer like the one I got from an agent in Carlisle last week: “£58,756.” Most people just don’t know their profitability, and that’s the first step…
Read MoreHow one agent plans to grow from £864,000 to £3.5 million inside a year (with my help)
Marketing isn’t easy. If you’ve read my post When did estate agents become marketers, you’ll know that I advocate learning how to do it, or else outsourcing it. Yesterday I spoke to a sales agent with four offices in Northumberland; let’s call her Joanne. She has 8 listers in total, with targets of 20 MAs…
Read More3 Steps to get you through more doors
I spoke to an agent today who told me, “I just need to get through more doors”. It’s something I hear every day. Because once you’re through the door, the rest is easy, right? So how do you actually get through more doors? In just the last few days, I’ve spoken to agents who are:…
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