The Best Estate Agent Guide – How to Get the Most from being in it

Written by Christopher Watkin on - Estate Agent Talk -

Peter Knight (Estate Agency Legend) chatted with myself, Chris Watkin (Property Industry Commentator and Ghostwriter for Estate and Letting Agents) one hot July afternoon in Earls Court. In series of interviews, I chatted with Peter about many topics .. in this video (Part 2 of 3) .. I asked him about what he thought were “The Best Estate Agent Guide – Best Tips for Agents in the Guide”



Author: Christopher Watkin

I teach, guide, support, mentor, consult, counsel, partner many hundreds of UK Estate and Letting Agents in their quest to grow their estate and lettings agencies business.

Old school techniques of touting, landlords wanted leaflets, ring us for a free valuation, we have sold this in your street leaflets don't work anymore. There are too many competitor agents .. meaning cheap fees are epidemic, overvaluing is almost a norm to get the stock and don’t even mention about the online/hybrid threat.

So a few years ago, I set about looking around the UK and spotted that certain agents (not many mind you) in certain towns were still seen as the ‘go to person on property’, the person the newspaper editor rang up every week for a comment and I looked at what they did and they were doing some thing quite remarkable…. Only one thing but they were doing it so well .. and reaping the reward in terms of decent listings and decent fees, happy staff, decent sales pipeline and exchange income, managed lettings portfolios in the many hundreds .. but more importantly, they really enjoyed the job… they enjoyed getting up in the morning and people looked up to them

Over 400 agents around the UK are on a mission to change the way our Estate and Lettings agency profession is perceived and looked upon, doing it town by town, city by city. I guide these 400 agents, teach them, mentor them and support them to be seen in a different light, to be seen as the ‘go to person for property’, actually be the ‘local property expert’ and prove it.

Christopher Watkin
07950 147 572
[email protected]


Recent Popular Articles


In this fast paced, instant access, target driven world we live in, so much emphasis is often placed on salesmanship. It doesn’t matter whether you

95 per cent of estate agents didn’t even know about this

If I asked you why the 25th May 2018 will affect your agency’s business what would you say? If like 95 per cent of the

Q2 2014 Market Review

Q2 Market Review Infographic

What’s the value of your agency’s reputation?

It’s been said that your reputation is what people say about you when you are NOT there. Nowhere is this more true than on the

Tiny Margins – Massive Successes – What estate agents can learn from Team Sky.

Just over a week ago Chris Froome became the first British man to win the Tour de France (TDF) twice. He endured endless mountains, some