The lettings game can be complicated.

October 4, 2016
Lettings – Whilst you don’t need a Degree in Brain Surgery, it’s not as simple as riding a bike either. With the unending array of landlord and tenant law, the complexity of s21, and the dynamics of tenant and landlord relationships, it can be a delicate business.
 
I will say, though, that our profession does a great job at providing a service that simplify lettings for landlords.
 
If it’s simple, it’s because we as a profession have fought hard to make it such.
 
But here is a thought – even if the landlords can eventually come to say that work in the lettings industry is simple; that doesn’t mean that the work is easy.
 
It’s often not the difficulty of the work that makes it hard to do.
 
Often, it’s not that we don’t know how to do it …  it is  that we lack the courage necessary to do it.
 
Sometimes, it can be hard to make that call. To give notice to that tenant, to market ourselves to new landlords for fear of rejection, to talk down a frustrated tenant or pi$$ off landlord, to apologise for a mistake, or to ask for a recommendation.
 
Just because it’s simple, that doesn’t mean it’s easy.
Thank you for reading the article .. for more thoughts like this on both resi-sales or resi-lettings – visit my blog which has over 420 posts on being a better letting or estate agent

kind regards

Christopher Watkin

Some chap that helps new and existing Estate and Letting Agents get more instructions, more listings and bigger market share - but you wouldn't be interested in that - would you? Oh you are? Well - have a look see below - you might find things of interest?

email christopher@christopherwatkin.co.uk

400+ blog posts on getting more people (house sellers or landlords) for your estate agency or lettings agency  http://how-to-grow-your-lettings-agency.blogspot.co.uk

my thoughts on video on how to succeed in UK estate/letting agency   (15+ videos) https://goo.gl/Zzw4LN

Christopher Watkin

I teach, guide, support, mentor, consult, counsel, partner many hundreds of UK Estate and Letting Agents in their quest to grow their estate and lettings agencies business. Old school techniques of touting, landlords wanted leaflets, ring us for a free valuation, we have sold this in your street leaflets don't work anymore. There are too many competitor agents .. meaning cheap fees are epidemic, overvaluing is almost a norm to get the stock and don’t even mention about the online/hybrid threat. So a few years ago, I set about looking around the UK and spotted that certain agents (not many mind you) in certain towns were still seen as the ‘go to person on property’, the person the newspaper editor rang up every week for a comment and I looked at what they did and they were doing some thing quite remarkable…. Only one thing but they were doing it so well .. and reaping the reward in terms of decent listings and decent fees, happy staff, decent sales pipeline and exchange income, managed lettings portfolios in the many hundreds .. but more importantly, they really enjoyed the job… they enjoyed getting up in the morning and people looked up to them Over 400 agents around the UK are on a mission to change the way our Estate and Lettings agency profession is perceived and looked upon, doing it town by town, city by city. I guide these 400 agents, teach them, mentor them and support them to be seen in a different light, to be seen as the ‘go to person for property’, actually be the ‘local property expert’ and prove it. Christopher Watkin 07950 147 572 christopher@christopherwatkin.co.uk

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