ATTRACTING HOUSESELLERS TO USE YOUR ESTATE AGENCY …it’s really tough at the moment to be an estate agent .. not enough stock, over valuing, fees always being screwed down ..it’s tough.
You know you are the best estate agent in your town, you care the most, you go the extra mile, awesome customer service is your middle name .. yet how do you prove that?
Read any report on how people choose an estate agent and the No.1 reason is always … I WANT THE MOST KNOWLEDGEABLE ESTATE AGENT TO SELL MY HOUSE – think about it – Purplebricks didn’t call their local property experts that title for a laugh
So – how do you prove that knowledge-prove you are the most knowledgeable Estate Agent in your town?
ANSWER – Talk about the local property market and prove that knowledge
Talk about house prices, the local property market, what is selling well (and what isn’t), you could also chat about Buy To Let (to attract landlords) with how rents are doing and yields
That will make you the most knowledgeable estate agent in your town.
.. but if you havent got the time to write such articles- many estate agents around the U.K. ask me to ghostwrite them for them – meaty articles, with graphs and stats – all on your town .. stuff link this http://lancasterpropertyblog.co.uk or http://www.derbypropertyblog.co.uk
Prove you are the best agent by proving you are the most knowledgeable
Author: Christopher Watkin
I teach, guide, support, mentor, consult, counsel, partner many hundreds of UK Estate and Letting Agents in their quest to grow their estate and lettings agencies business.
Old school techniques of touting, landlords wanted leaflets, ring us for a free valuation, we have sold this in your street leaflets don't work anymore. There are too many competitor agents .. meaning cheap fees are epidemic, overvaluing is almost a norm to get the stock and don’t even mention about the online/hybrid threat.
So a few years ago, I set about looking around the UK and spotted that certain agents (not many mind you) in certain towns were still seen as the ‘go to person on property’, the person the newspaper editor rang up every week for a comment and I looked at what they did and they were doing some thing quite remarkable…. Only one thing but they were doing it so well .. and reaping the reward in terms of decent listings and decent fees, happy staff, decent sales pipeline and exchange income, managed lettings portfolios in the many hundreds .. but more importantly, they really enjoyed the job… they enjoyed getting up in the morning and people looked up to them
Over 400 agents around the UK are on a mission to change the way our Estate and Lettings agency profession is perceived and looked upon, doing it town by town, city by city. I guide these 400 agents, teach them, mentor them and support them to be seen in a different light, to be seen as the ‘go to person for property’, actually be the ‘local property expert’ and prove it.
07950 147 572