1. The number of estate agents in your town has grown like a virus.
2. Yet less people are selling
3. Competition is fierce, really fierce
4. Agents prostituting themselves on dirt cheap fees
5. Its hard enough to keep the market share you have – let alone improve it.
I have walked in your shoes fellow agents. I was an agent for over 15 years. I thought there had to another way to attract and retain landlords and homeowners in this new world.
So a few years ago, I decided to find another way. Another way, so we could enjoy the job again, get the landlords and vendors we deserve and all with decent fees
I looked at the good, the bad and the indifferent
… and boy there was plenty of bad
…. Loads of indifferent
but I did see some good .. in fact .. very good
It was staring me in the face ..and its been staring you in the face .. for years
The Savills, Douglas and Gordon and the Knight Franks of this world .. they don’t have the same issues us High St agents have …
Savs Knight Frank dont worry about Purplebricks or cheap as chips agents
LET ME EXPLAIN WHY THEY DONT HAVE THE PROBLEMS YOU HAVE AND HOW YOU CAN COPY THEM …
… SO YOU DONT HAVE THOSE PROBLEMS EITHER .. link here .. http://how-to-grow-your-lettings-agency.blogspot.co.uk/2017/02/its-tougher-each-year-to-be-letting-and.html
Author: Christopher Watkin
I teach, guide, support, mentor, consult, counsel, partner many hundreds of UK Estate and Letting Agents in their quest to grow their estate and lettings agencies business.
Old school techniques of touting, landlords wanted leaflets, ring us for a free valuation, we have sold this in your street leaflets don't work anymore. There are too many competitor agents .. meaning cheap fees are epidemic, overvaluing is almost a norm to get the stock and don’t even mention about the online/hybrid threat.
So a few years ago, I set about looking around the UK and spotted that certain agents (not many mind you) in certain towns were still seen as the ‘go to person on property’, the person the newspaper editor rang up every week for a comment and I looked at what they did and they were doing some thing quite remarkable…. Only one thing but they were doing it so well .. and reaping the reward in terms of decent listings and decent fees, happy staff, decent sales pipeline and exchange income, managed lettings portfolios in the many hundreds .. but more importantly, they really enjoyed the job… they enjoyed getting up in the morning and people looked up to them
Over 400 agents around the UK are on a mission to change the way our Estate and Lettings agency profession is perceived and looked upon, doing it town by town, city by city. I guide these 400 agents, teach them, mentor them and support them to be seen in a different light, to be seen as the ‘go to person for property’, actually be the ‘local property expert’ and prove it.
07950 147 572