The Ultimate Guide to Content Marketing for Estate Agents and Letting Agents

May 1, 2016

Everyone has heard of Content Marketing … but do you know exactly what it is and how it will save your estate and lettings agency backside from the oblivion of cheap fees and the low fee online agents

This 5 min 40 second video tells you everything you need to know about Content Marketing for estate agents and letting agents… everything!

In a nutshell .. content marketing for estate agents and letting agents is a two stage technique where you write (stage 1) articles about the local property market (house prices, rents, yields etc) then deliver (stage 2) them to the homeowners and landlords of your town, using newspapers, newsletters, Rightmove, social media, video, blogs etc… MAKING THOSE LOCAL HOMEOWNERS AND LANDLORDS ATTRACTED TO YOU

In terms of the writing of the articles .. you have four choices

(1) Teach yourself how to write the articles yourself
(2) Be taught how to write the articles
(3) Have the articles ghostwritten for you
(4) Do nothing

If you want to know the sort articles you should be writing .. have a look at these examples .. (where you will also see examples of newspaper editorials and PDF newsletters https://drive.google.com/open?id=0B0d59TaH3c33cFNkc3pUdjF0V00 … )

So … have a look .. enjoy and if you want to find out more .. here are some suggestions ..

* 12 videos on Content Marketing for Estate and Letting Agents https://goo.gl/d3A9tq

* 250 articles on Content Marketing for Estate and Letting Agents https://www.linkedin.com/today/author/0_0rJj6gSvqclL15sfJaQvq1

kind regards

Christopher

 

Christopher Watkin

I teach, guide, support, mentor, consult, counsel, partner many hundreds of UK Estate and Letting Agents in their quest to grow their estate and lettings agencies business. Old school techniques of touting, landlords wanted leaflets, ring us for a free valuation, we have sold this in your street leaflets don't work anymore. There are too many competitor agents .. meaning cheap fees are epidemic, overvaluing is almost a norm to get the stock and don’t even mention about the online/hybrid threat. So a few years ago, I set about looking around the UK and spotted that certain agents (not many mind you) in certain towns were still seen as the ‘go to person on property’, the person the newspaper editor rang up every week for a comment and I looked at what they did and they were doing some thing quite remarkable…. Only one thing but they were doing it so well .. and reaping the reward in terms of decent listings and decent fees, happy staff, decent sales pipeline and exchange income, managed lettings portfolios in the many hundreds .. but more importantly, they really enjoyed the job… they enjoyed getting up in the morning and people looked up to them Over 400 agents around the UK are on a mission to change the way our Estate and Lettings agency profession is perceived and looked upon, doing it town by town, city by city. I guide these 400 agents, teach them, mentor them and support them to be seen in a different light, to be seen as the ‘go to person for property’, actually be the ‘local property expert’ and prove it. Christopher Watkin 07950 147 572 christopher@christopherwatkin.co.uk

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