Those two magic words which will get you more landlords.

The two magic words that worked a treat ten years ago but don’t work now….;LANDLORDS WANTED’

WHY? Ten years ago, they used to light up the brain of landlords, they grabbed their attention, it initiated action with them .. it made them feel loved.

But now, that phrase has been corrupted by the ease of reach and the desire by some letting agents to grow at all costs.

The issue is the word “Wanted”.. instead of it making it personal, instead of say ’I’ need you, because it’s a people business .. now its ‘We want you to do this’, ‘to buy this’, ‘to like our Facebook’ … sorry it doesn’t work because landlords (and people in general) know you are really saying ‘We want you (Mr Landlord) because it will make us more’.

.. and when I say ‘Landlord’ … let’s be honest, it doesn’t mean any particular or specific landlord, what the agent is actually saying is, ‘any old landlord’. Any old landlord, who can see this website or read this email or pick up the leaflet of the doormat of the rental house. In a nutshell, you are any old landlord, with an empty property, yep sure, we want you… otherwise get lost!
That’s why it doesn’t work anymore. People want to be loved and ten years ago, and when an agent said, ‘I want you’ … landlords thought ..”ooo, that agent wants me”. But now, ten years later, it’s been overwhelmed though, by selfish letting agents shouting, “WE WANT ANYONE.”
.. it’s time to stop shouting, “WE WANT ANYONE” and start thinking differently.

Let’s face it, people buy from people, particularly people they trust and like – people who remind them of themselves. So if you believe that, landlords buy from letting agents, particularly letting agents they trust and like – letting agents who remind them of themselves. This is the foundation of a relationship. Therefore it is important for you, as a letting agent, to learn how to quickly build rapport and gain that trust.

I have told you how to do it … you need to harvest landlords using the landlord farming process .. it is quite simple …

Christopher Watkin

I teach, guide, support, mentor, consult, counsel, partner many hundreds of UK Estate and Letting Agents in their quest to grow their estate and lettings agencies business. Old school techniques of touting, landlords wanted leaflets, ring us for a free valuation, we have sold this in your street leaflets don't work anymore. There are too many competitor agents .. meaning cheap fees are epidemic, overvaluing is almost a norm to get the stock and don’t even mention about the online/hybrid threat. So a few years ago, I set about looking around the UK and spotted that certain agents (not many mind you) in certain towns were still seen as the ‘go to person on property’, the person the newspaper editor rang up every week for a comment and I looked at what they did and they were doing some thing quite remarkable…. Only one thing but they were doing it so well .. and reaping the reward in terms of decent listings and decent fees, happy staff, decent sales pipeline and exchange income, managed lettings portfolios in the many hundreds .. but more importantly, they really enjoyed the job… they enjoyed getting up in the morning and people looked up to them Over 400 agents around the UK are on a mission to change the way our Estate and Lettings agency profession is perceived and looked upon, doing it town by town, city by city. I guide these 400 agents, teach them, mentor them and support them to be seen in a different light, to be seen as the ‘go to person for property’, actually be the ‘local property expert’ and prove it. Christopher Watkin 07950 147 572 christopher@christopherwatkin.co.uk

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