Use our agency .. we are ‘effin brilliant .. and cheap .. and ..

Whilst your competition is screaming and yelling to attract todays house seller, focus your attention on the home owner who is thinking about moving in the coming few months. Educate them, Interest them, Intrigue and most importantly, help them in advance of their move, so when it its time to put their house on the market .. they think of you
 
Do you really think your current marketing for your estate agency does that?
 
Is a pop box on your website after being their two seconds, saying, ‘Do you want a free valuation?’ very helpful or educational … be honest?  
 
Do you think leaflets saying, ‘We will beat any fee guaranteed’, intriguing?
 
Going to most agents websites today, its like being in Turkish bazaar crossed with Vegas .. huge banners, bright colours .. Use us, Cheap fees, Pop up banners, use us, More bright banners…
 
Just think for a second
If you want to know what is educational, intriguing and interesting to homeowners (and landlords) .. here is an educational, intriguing and interesting blog for estate and letting agents  on how to educational, intriguing and interesting  to those homeowners and landlords …

Christopher Watkin

I teach, guide, support, mentor, consult, counsel, partner many hundreds of UK Estate and Letting Agents in their quest to grow their estate and lettings agencies business. Old school techniques of touting, landlords wanted leaflets, ring us for a free valuation, we have sold this in your street leaflets don't work anymore. There are too many competitor agents .. meaning cheap fees are epidemic, overvaluing is almost a norm to get the stock and don’t even mention about the online/hybrid threat. So a few years ago, I set about looking around the UK and spotted that certain agents (not many mind you) in certain towns were still seen as the ‘go to person on property’, the person the newspaper editor rang up every week for a comment and I looked at what they did and they were doing some thing quite remarkable…. Only one thing but they were doing it so well .. and reaping the reward in terms of decent listings and decent fees, happy staff, decent sales pipeline and exchange income, managed lettings portfolios in the many hundreds .. but more importantly, they really enjoyed the job… they enjoyed getting up in the morning and people looked up to them Over 400 agents around the UK are on a mission to change the way our Estate and Lettings agency profession is perceived and looked upon, doing it town by town, city by city. I guide these 400 agents, teach them, mentor them and support them to be seen in a different light, to be seen as the ‘go to person for property’, actually be the ‘local property expert’ and prove it. Christopher Watkin 07950 147 572 christopher@christopherwatkin.co.uk

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