Video Saved The Estate Agency Star

Written by Christopher Watkin on - Marketing -

 

In this 8 min training video, Christopher talks about the way traditional marketing doesn’t work so well nowadays i n estate and lettings and how video could be the savior!

Enjoy

Author: Christopher Watkin

I teach, guide, support, mentor, consult, counsel, partner many hundreds of UK Estate and Letting Agents in their quest to grow their estate and lettings agencies business.

Old school techniques of touting, landlords wanted leaflets, ring us for a free valuation, we have sold this in your street leaflets don't work anymore. There are too many competitor agents .. meaning cheap fees are epidemic, overvaluing is almost a norm to get the stock and don’t even mention about the online/hybrid threat.

So a few years ago, I set about looking around the UK and spotted that certain agents (not many mind you) in certain towns were still seen as the ‘go to person on property’, the person the newspaper editor rang up every week for a comment and I looked at what they did and they were doing some thing quite remarkable…. Only one thing but they were doing it so well .. and reaping the reward in terms of decent listings and decent fees, happy staff, decent sales pipeline and exchange income, managed lettings portfolios in the many hundreds .. but more importantly, they really enjoyed the job… they enjoyed getting up in the morning and people looked up to them

Over 400 agents around the UK are on a mission to change the way our Estate and Lettings agency profession is perceived and looked upon, doing it town by town, city by city. I guide these 400 agents, teach them, mentor them and support them to be seen in a different light, to be seen as the ‘go to person for property’, actually be the ‘local property expert’ and prove it.

Christopher Watkin
07950 147 572
[email protected]

venitoo-advert-banner

Share
 

Recent Popular Articles


Estate Agency Marketing - Your target audience is your local audience


Have you really got the time to invest in marketing? What about social media for estate agents, tweeting, sharing, posting, uploading... sometimes it can feel


It's Property Porn for some people...


I have many times been caught out doing it, drifting from one on to the other, becoming more and more indulged and pushing my temptation higher


Through The Looking Glass: 2017 Tech!


Technology moves and develops at such a rapid rate. We thought that we’d slow the pace down for just a moment and take a glance


8 reasons why people don’t use your estate agency


Have you ever heard these reasons why people don’t use your agency? You haven’t got many properties like mine for sale / let You aren’t


Landlords and Cannabis


Landlords, in fact I would say anyone in the UK, doesn't like being sold to ..... especially with heavy handed marketing messages, so if you