What Makes The Best Agent Guide so Different to Other Estate Agency Awards?

Written by Christopher Watkin on - Marketing -

Peter Knight (Estate Agency Legend)  chatted with myself, Chris Watkin (Property Industry Commentator and Ghostwriter for Estate and  Letting Agents) one hot July afternoon in Earls Court. In series of interviews, I chatted with Peter about many topics .. in this video (Part 1 of 3) .. I asked him about “What Makes The Best Agent Guide so Different to Other Estate Agency Awards? “

Peter Knight Bio … Founder of the Property Academy, Founder of the Sunday Times Awards, Founder of the EA Masters and Best Agent Guide  He is an International award-winning speaker and author of bestseller ‘HEMP’, the ‘Highly Effective Marketing Plan’ published in 2003 by Pearson Education and now available in 11 different languages.

MD of LeadersINC providing leadership and business improving coaching via sector specific Mastermind Groups.

Actively involved with several charities, founding director of Agents Giving, the estate agency and lettings agency industry charity, and Ambassador of Velindre cancer care and research.

FOR THE RECORD – I have known Peter Knight now for just over 18 months. I asked him a few months ago if I could ask him a series of questions on the Estate Agency, The Property Academy, EA Masters, Best Agency Guide on other industry related topics. He has not paid me any money or consideration for these nor was any asked for. These are questions agents around the UK I think would want to ask.

Author: Christopher Watkin

I teach, guide, support, mentor, consult, counsel, partner many hundreds of UK Estate and Letting Agents in their quest to grow their estate and lettings agencies business.

Old school techniques of touting, landlords wanted leaflets, ring us for a free valuation, we have sold this in your street leaflets don't work anymore. There are too many competitor agents .. meaning cheap fees are epidemic, overvaluing is almost a norm to get the stock and don’t even mention about the online/hybrid threat.

So a few years ago, I set about looking around the UK and spotted that certain agents (not many mind you) in certain towns were still seen as the ‘go to person on property’, the person the newspaper editor rang up every week for a comment and I looked at what they did and they were doing some thing quite remarkable…. Only one thing but they were doing it so well .. and reaping the reward in terms of decent listings and decent fees, happy staff, decent sales pipeline and exchange income, managed lettings portfolios in the many hundreds .. but more importantly, they really enjoyed the job… they enjoyed getting up in the morning and people looked up to them

Over 400 agents around the UK are on a mission to change the way our Estate and Lettings agency profession is perceived and looked upon, doing it town by town, city by city. I guide these 400 agents, teach them, mentor them and support them to be seen in a different light, to be seen as the ‘go to person for property’, actually be the ‘local property expert’ and prove it.

Christopher Watkin
07950 147 572
[email protected]

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