Why don’t Purchasers come back to use us to Sell their Property?

Despite everything we know about the benefits of fostering loyalty with our mailing list (applicants and purchasers list), most estate agency marketing is designed to change what people think or do now (ie the in the short term)

Estate Agents rebrand themselves to get a millisecond more attention. Estate Agents offer discounts on selling fees and when we run out of reasons for house sellers to use our estate agency, we invent them.

If you are playing the long game in estate agency, you have to dig deeper and think about changing how people feel—not just about your estate agency, but about themselves in its presence.

A cherished estate agency brand aspires to change how people feel, not only to influence/manipulate what people think and do.

Vendors come back because they feel like it, because they care, not because we made them.

Like I said a few days ago ..  I will share with you the techniques  (webinars, training videos, how to guides, blog posts) on how to make people care about your estate and lettings agency so you can get the stock and clients you deserve …. not here though …  I save my best work for my blog   

Christopher Watkin

I teach, guide, support, mentor, consult, counsel, partner many hundreds of UK Estate and Letting Agents in their quest to grow their estate and lettings agencies business. Old school techniques of touting, landlords wanted leaflets, ring us for a free valuation, we have sold this in your street leaflets don't work anymore. There are too many competitor agents .. meaning cheap fees are epidemic, overvaluing is almost a norm to get the stock and don’t even mention about the online/hybrid threat. So a few years ago, I set about looking around the UK and spotted that certain agents (not many mind you) in certain towns were still seen as the ‘go to person on property’, the person the newspaper editor rang up every week for a comment and I looked at what they did and they were doing some thing quite remarkable…. Only one thing but they were doing it so well .. and reaping the reward in terms of decent listings and decent fees, happy staff, decent sales pipeline and exchange income, managed lettings portfolios in the many hundreds .. but more importantly, they really enjoyed the job… they enjoyed getting up in the morning and people looked up to them Over 400 agents around the UK are on a mission to change the way our Estate and Lettings agency profession is perceived and looked upon, doing it town by town, city by city. I guide these 400 agents, teach them, mentor them and support them to be seen in a different light, to be seen as the ‘go to person for property’, actually be the ‘local property expert’ and prove it. Christopher Watkin 07950 147 572 [email protected]

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