Why is it such hard work to get new instructions in Lettings and Estate Agency?

Written by Christopher Watkin on - Marketing, Portals -

The world has changed.

I can say that without any hesitation.

Things have changed since the t’interweb became omnipresent, since social media sprang up and took over our lives’, since newspaper advertising became deceased, since the mobile phones became glued to our hands, since Rightmove and Zoops are the places where people search for property, since ordering online became the norm (and my Mrs is adding the Amaz0n delivery guy to our Christmas card list).

But what hasn’t changed?

People.

I was at a meeting yesterday with 30 franchisees of a well-known estate and lettings agency. All of them were saying they were struggling with doubts about trends and marketing shifts in UK estate and lettings agency and were worried about which tactics still work, where they work and when they work

All I said was this … We have lost sight of the fact that we are still dealing with people whose wants and needs and tacit desires haven’t changed at all.

The issues, the problems, the worries .. that isn’t your fault – that’s just the way the UK estate agency is .. its just the system.

Let me say again – it isn’t your fault, and you aren’t the problem – its the system.

The system and the techniques of generating new business in lettings and estate agency, which used to work well 10 or 15 years ago don’t work anywhere near as good now.

That’s not your fault.

You aren’t to blame for that.

You are an awesome agent working in an industry that is hard work- so if want to succeed – you carry on being an awesome agent – all you need to do is change the way you do things.

.. but change to what?

I guide and support over 500 letting and estate agents around the UK, helping and guiding them to adapt to this new letting and estate

I advocate a system of becoming the ‘local property authority’ in your town. Writing  stuff  (like this) about the local property market, because homeowners are obsessed about the vaIue of their own home (as are landlords). By talking about the local property market, you will become really interesting to all the homeowners and landlords .. and people (whom we agreed haven’t changed) are naturally attracted to things and people they find interesting .. its human nature.

and dont take my word for it, listen to my good friends and fellow 21st Century Marketing Gurus like the brilliant Jerry Lyon from PropertyPRExpert (website link), the awesome Andrea Morgan from Citrus Content (website link) and the straight talking ‘star lady’ from Cumbria – Sam Ashdown (website link)

I want to help you, want to guide you as I know Jerry, Andrea and Sam do …. But you have to want; you have to choose, to open your eyes to the new way 21st Century way of doing business and make people at the centre of everything you do. Have a look at the 15+ training videos and 400+ post blog below and see for yourself how I guide and support agents like you

kind regards

Christopher Watkin

Some chap that helps new and existing Estate and Letting Agents get more instructions, more listings and bigger market share - but you wouldn't be interested in that - would you? Oh you are? Well - have a look see below - you might find things of interest?

email [email protected]

400+ blog posts on getting more people (house sellers or landlords) for your estate agency or lettings agency  http://how-to-grow-your-lettings-agency.blogspot.co.uk

my thoughts on how to succeed in UK estate/letting agency on videos  (15+ videos) https://goo.gl/Zzw4LN

 

Author: Christopher Watkin

I teach, guide, support, mentor, consult, counsel, partner many hundreds of UK Estate and Letting Agents in their quest to grow their estate and lettings agencies business.

Old school techniques of touting, landlords wanted leaflets, ring us for a free valuation, we have sold this in your street leaflets don't work anymore. There are too many competitor agents .. meaning cheap fees are epidemic, overvaluing is almost a norm to get the stock and don’t even mention about the online/hybrid threat.

So a few years ago, I set about looking around the UK and spotted that certain agents (not many mind you) in certain towns were still seen as the ‘go to person on property’, the person the newspaper editor rang up every week for a comment and I looked at what they did and they were doing some thing quite remarkable…. Only one thing but they were doing it so well .. and reaping the reward in terms of decent listings and decent fees, happy staff, decent sales pipeline and exchange income, managed lettings portfolios in the many hundreds .. but more importantly, they really enjoyed the job… they enjoyed getting up in the morning and people looked up to them

Over 400 agents around the UK are on a mission to change the way our Estate and Lettings agency profession is perceived and looked upon, doing it town by town, city by city. I guide these 400 agents, teach them, mentor them and support them to be seen in a different light, to be seen as the ‘go to person for property’, actually be the ‘local property expert’ and prove it.

Christopher Watkin
07950 147 572
[email protected]

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