Who will win the Estate Agency Game?
Estate Agents … stop chasing market share and listings .. because when you chase market share and listings, you are going to lose. It’s a fact. Even when you get the market share, you are not going to be happy.
Instead do the job because you love it.. the people, the relationships and interactions .. tell your story.. tell the truth … and the listings and market will follow as a by-product.
My intuition tells me the agents that will win will be the ones that dont concern themselves about being different from their competitor agents or consume themselves about telling themselves (and the rest of the world in their marketing) the story that they are the biggest, best, leading, No.1 most awesome agent.
No, my friends.. those that will win will be ones that tell the real story instead.
Thank you
Christopher
PS For more thoughts on Estate and Lettings Agency .. my blog has 650+ posts .. link here .. https://goo.gl/k3JG1o