In nearly all occasions, the most important part of your business will be exposure online be it via social media, a fabulous website or even a landing page such as on Ebay or Amazon – We are all trying to push our brands online so that we can divert traffic to them and sell our [...]

Its no wonder your marketing isn't attracting the free vals and listings you want .. let me share with you why - and what you can do to change it for the better

This article is going to help you to understand what a funnel is, what it can do for you, and what you can do if yours doesn’t seem to be working.

It’s not easy to get hiring right. That senior negotiator you bribed away from the competition with a 25% pay rise turns out to be someone they were about to fire. And that girl you promoted from lettings was so promising, but she’s developed a mystery illness and is never in the office. No one [...]

NB: Read to the bottom for an offer you can’t refuse…… Your marketing acts like a funnel, or should do. The idea is, you put prospective clients – vendors and landlords – in the top, and sales – revenue; money in the bank – tumbles out the bottom. By its very nature, a funnel is [...]

ATTRACTING HOUSESELLERS TO USE YOUR ESTATE AGENCY ...it’s really tough at the moment to be an estate agent .. not enough stock, over valuing, fees always being screwed down ..it’s tough.

“We’re spending £400 a month having our Facebook page managed; could you take a look and see if we’re doing the right thing?” I got this email from a Stoke estate agent and immediately popped onto her Facebook page to take a look. What I saw there literally made me face-palm… she only had 93 [...]

An estate agent’s website is their most important office. The footfall there is far higher than for any high street branch and with the market slowing, it is this reality that is pushing the most innovative traditional estate agents to embrace digital marketing and find ways to grow. At an event hosted at Google’s central [...]

When you go about your daily business as an estate agent, do you simply rush from morning meeting to viewings, viewings to valuation, valuation to the office, clear your inbox then clear off home? On your travels, in your everyday tasks, do you ever think about your social media accounts? Or is that “someone else’s [...]

Congratulations! You have developed an eye-catching product and you have recently hired a handful of expert salespeople. Your website is nearly complete and you plan to be up and running within a few months. Unfortunately, one glaring problem represents the elephant in the room. You have not yet been able to decide upon a name [...]