Countrywide MD - that's a big hot potato .. not for Ed Mead though! Listen to his thoughts.

Facebook is too big to be ignored by estate agents, with a recent study* showing that it is dominating the UK social media sphere, followed by Facebook Messenger, WhatsApp and Instagram ranking as the 1st, 3rd, 4th and 6th most used networks. (Source: Flint, 2018). Facebook has by far the largest user base, with over [...]

Advertising for the most part is all about reaching the target audiences likely to want to engage with you, to find out and more and ultimately looking to purchase. The way in which we advertise online today is greatly changed to just a few years ago mostly because people are now feed up with adverts, [...]

Why your previous purchasers could be your best source of instructions. A friend of mine – Helen – has recently moved house.  It was a fraught time.  She was on the phone to me a lot (naturally), complaining about her buyer and her agent. They were both dragging their heels, apparently, causing her unnecessary grief [...]

Simple - yet effective advice from Nathan Emerson

Nathan Emerson (UK Estate Agency Legend) shares his thoughts on the last 20 years of UK Estate Agency

Starting an estate agency can certainly seem like a challenging endeavour in the early stages, particularly when you’re planning the entire process from scratch. Of course, marketing will be a top priority in every case, as every startup needs to advertise and promote brand awareness to gain clients and sales. As an estate agent trying [...]

Estate agents have always been accustomed to working within a high-pressure industry. As property values throughout the United Kingdom continue to attract a growing audience, competition is indeed rife. Traditional sales techniques might therefore prove to be less efficient when compared to the past. It therefore stands to reason that an increasing number of astute [...]

By the time you get invited out on a market appraisal by a prospective vendor, it’s probably already too late.  The seller has a good idea of who she’s going to pick before you even walk through her door.  You may be harbouring the hope that you have a one in three chance that you’ll [...]

This is my favourite quote, from a marketing hero of mine, Seth Godin. And here’s why: I like to work with action-takers; with clients who want to fast track their goals.  I spoke to an agent last week who told me he wanted to take his turnover from £50k a month, to £100k a month. [...]