We are all marketed to, all of the time. Most marketing is noisy, shouty and intrusive.  It interrupts our reading, watching and browsing. And most of it is entirely irrelevant to us. The only time I notice an advert, is when it speaks to me directly. When I’m fast-forwarding the ads on tv (no one [...]

High street estate / letting agents need to fully take advantage of their shop fronts which are a 24/7 marketing tool and certainly a key advantage over the modern day online agent. The costs to be present on the high street needs to be fully exploited and one of the main perks is the window [...]

Social media can be such a minefield. A scary, dangerous place where your questions never get answered and you could set off a huge landmine at any moment…. What should you post? How should you post it? On which platforms? Who should do it? How long should your posts be? Should you outsource it? All [...]

One of the most popular social media channels is Instagram which was founded by Kevin Systrom and Mike Krieger in California 2010. Since that time Facebook went on to purchase the fast growing image driven platform for a cool $1 billion in 2013 (cash and shares transaction). In June 2018 it is stated that there was [...]

It seems to be getting earlier and earlier every year, the marketing of it that is, that we are promoting Christmas. Adverts on television in October or before, shelves festively stacked in supermarkets in November and the decorations appearing in high street stores… Don’t we all dread that Facebook post from one of our family [...]

“In 2019, it is estimated that there will be around 2.77 billion social network users around the globe, up from 2.46 billion in 2017.” quote from: Statistica With these impressive social media stats in is really important that the UK property industry embraces this fast growing form of marketing. From Facebook to Snapchat we can all profit from using [...]

No one likes bad websites. If you can’t find the information you’re looking for in a nano second, you’ll simply click away and find it somewhere else.  Your website is great: all the information a potential customer needs is right there at their fingertips, with no need to click onto a competitor’s site. But what [...]

The marketing suite, a small, sometimes a portable building that can be set up and designed to showcase a company’s product or services. That’s the very basic of definitions. To 4 Site Implementation, a marketing suite is so much more and from its very humble beginnings, has evolved to become one of the most powerful [...]

Where’s your phone, right now? I bet that it’s not more than three feet from you; am I right? And there’s around a 50% chance that you’re even reading this post on your phone. When I reach for my computer to search for something on the internet, around 50% of the time, that computer is [...]

What did you do on Friday? If your day looked like most other agents, it probably consisted of answering emails, valuation appointments, calling clients and organising staff.  You may also have photographed a new property, written the details up, uploaded to your system, pulled off a couple of Rightmove performance reports, sent your designer a [...]