Have you really got the time to invest in marketing? What about social media for estate agents, tweeting, sharing, posting, uploading… sometimes it can feel like it is over taking our lives. In most cases what makes us think twice usually regarding our marketing decisions is cost, how much money it will cost us to outsource [...]

How to add huge value with a little show and tell Ask Mr and Mrs Joe Public what an estate does for his fee, and you’ll get a variety of hostile answers, most of them unprintable.  Of course, we’re all fighting with the legacy of unscrupulous agents who came before us (and those who are [...]

Out of the many social media platforms that exist today LinkedIn may not be seen as the most social, where the exciting stuff happens, the regretful photos from the previous night out, wonderful check ins that grip you with envy or where you can spend countless hours browsing through photo albums and videos, but it [...]

Let me introduce you to my client, Mark; in his late forties, and running his own independent agency. Mark was working for a corporate, way back, but left when he felt constrained by their way of doing things. He knew he could be a better estate agent on his own, and has been proving that [...]

In this 8 min FREE TRAINING VIDEO, it talks about the way traditional marketing doesn't work so well nowadays in estate and lettings and how video could be the saviour!

I speak from knowledge here having set up propertyonvideo.co.uk a few years ago and then filming property with my tripod and hand held digital video camera mostly in and around London. Back then it was a good business, though limited due to estate agencies understanding of video and the lack of dedicated URL fields on the [...]

What is the purpose of social media for you business? Is it to build brand awareness, maybe to build your personal profile, are you looking to sell more, what about building better relationships in your community, you could have a point to prove or an opinion to share… Well, whatever it is you have in [...]

Your Vendors Must Understand Their Part in Optimising the Value of Their Properties – You’re their marketing partner. It’s your job to explain to them. The very first impression your eventual purchaser will have of any property you’re selling will be the marketing photographs used to promote it. So, these need to be top-notch if [...]

Without doubt, if you are running your own blog then, you are doing so for a reason. This reason can be varied from someone simply sharing their love for a particular subject to someone looking to make money. Bloggers and their websites come in many different forms from part time to full time, professional to [...]

I was in an agent’s office recently, and the phones were mostly silent. I asked her if that was usual, and she explained that whilst that time of year tends to be pretty quiet, this year it seemed to be slower than ever. She looked worried. “I’m really hoping for a good surge next month,” she commented, “we just don’t have any stock”. Are you experiencing the same thing in your office? Have your phones stopped ringing? We spent the day creating a Lead Generation Plan, which, though it won’t generate instant results, will however help get stock levels back up to where they should be over the next two or three months.