3 Key things to remember when selling your home through an Online estate agent

While house prices have begun to decline in recent weeks, experts are optimistic that both demand and property values will gather momentum during the summer. So even though just 10% of chartered surveyors reported a rise in the level of demand for real estate in April (compared with 47% in March), the warmer weather and improved economic sentiment will see growth return during the third financial quarter. This means that those with a desire to sell their home should target the summer as a window of opportunity and begin to lay their foundations now.

3 key pieces of advice when selling your home through an Online Estate agent

If you are planning to sell your home, you are increasingly likely to partner with an online estate agent. These entities are increasingly popular in the modern age, so here are three key pieces of advice when dealing with a virtual agent: –

  1. You will be entitled to a free valuation

Online estate agents are renowned for their fluid and flexible service, and this is reflected in the offer of a free valuation for clients. This is a universal feature across all online agents, and it provides you with valuable insight into the potential value of your home in the real-time market. By securing your valuation now, you can estimate the potential increase once property values begin to rise once more and establish a price point that the market can bear. Such a valuation is usually charged by traditional agents, so do not overlook this when you go online.

  1. Online Estate Agents charge a fixed, transparent fee

In general terms, traditional agents tend to charge a fixed percentage of the final resale value of your home, and this sum is usually payable upon completion. Until the price is agreed, however, it is impossible to determine exactly how much you will pay, and this can create confusion and significant misunderstandings. In contrast, online agents usually charge a transparent fee that is fixed regardless of the final resale value, meaning that you can plan your finances more accurately and enter a deal with greater confidence.

This fee is usually in the region of £300 to £700, so check with your individual provider to confirm this.

  1. High quality visuals are crucial to the sale of your home

Online agents are becoming increasingly popular, primarily because these entities have the capacity to market your home outside of the local area. This makes it accessible to people who live further afield but may be looking to relocate to your area, and this explains why the UK’s leading online agent has completed an incredible £2.83 billion in sales since its inception.

To capitalise on this, it is crucial that you capture the essence of your home in high resolution images. By identifying the key selling features that define your home and then marketing these through compelling imagery, you can clearly present the unique value proposition of your property to clients.

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

You May Also Enjoy

Breaking News

First-time buyer reform could reshape conveyancing risk landscape

The Government’s consultation on replacing the Lifetime ISA with a new first-time buyer savings product by April 2028, and review of the £450,000 property price cap, could have significant legal and transactional implications for buyers and property professionals alike. According to Beswicks Legal, the reform is a live conveyancing risk issue already affecting transactions on…
Read More
Breaking News

Property Redress reports Complaint enquiries rise 47%

Complaint enquiries rise 47% as Property Redress annual report shows faster resolutions and higher early settlements 47% increase in complaint enquiries in 2025 (4,220 vs 2,863 in 2024) 41% more cases accepted by December compared to the previous year Average resolution time reduced to 34 days (down from 39 days in 2024) 53% of cases resolved at early…
Read More
Breaking News

Breaking Property News 2/3/26

Daily bite-sized proptech and property news in partnership with Proptech-X.   Rightmove’s CEO Johan Svanstrom … ‘is a man under pressure’ Rightmove’s ‘Unthinkable Event’ Thought Leadership by Mal McCallion CEO at ModelProp, guiding AI-driven growth in property. The #Rightmove CEO came out swinging on Friday when his company’s latest set of annual results, for 2025, showed that they…
Read More
bank of england interest rate
Breaking News

Bank of England Money and Credit Report – January 2026

Overview These monthly statistics on the amount of, and interest rates on, borrowing and deposits by households and businesses are used by the Bank’s policy committees to understand economic trends and developments in the UK banking system. Key points: et borrowing of mortgage debt by individuals decreased to £4.1 billion in January, from £4.5 billion…
Read More
Breaking News

Nationwide house prices showing a 0.3% increase

Thoughts from the Industry Nathan Emerson, CEO of Propertymark comments: “Today’s figures from Nationwide show continued upward movement in house prices, reflecting resilient demand in many parts of the UK despite ongoing affordability constraints. “While rising prices may signal confidence in the market, they also reinforce the need for policies that support supply and improve…
Read More
Breaking News

House price growth holds steady in February

Annual house price growth unchanged at 1.0% House prices were up 0.3% month on month Continued improvement in affordability helped drive first-time buyer activity in 2025 Commenting on the figures, Robert Gardner, Nationwide’s Chief Economist, said: “Annual house price growth remained steady at 1.0% in February. Prices increased by 0.3% month on month, after taking…
Read More