3 Key things to remember when selling your home through an Online estate agent

While house prices have begun to decline in recent weeks, experts are optimistic that both demand and property values will gather momentum during the summer. So even though just 10% of chartered surveyors reported a rise in the level of demand for real estate in April (compared with 47% in March), the warmer weather and improved economic sentiment will see growth return during the third financial quarter. This means that those with a desire to sell their home should target the summer as a window of opportunity and begin to lay their foundations now.

3 key pieces of advice when selling your home through an Online Estate agent

If you are planning to sell your home, you are increasingly likely to partner with an online estate agent. These entities are increasingly popular in the modern age, so here are three key pieces of advice when dealing with a virtual agent: –

  1. You will be entitled to a free valuation

Online estate agents are renowned for their fluid and flexible service, and this is reflected in the offer of a free valuation for clients. This is a universal feature across all online agents, and it provides you with valuable insight into the potential value of your home in the real-time market. By securing your valuation now, you can estimate the potential increase once property values begin to rise once more and establish a price point that the market can bear. Such a valuation is usually charged by traditional agents, so do not overlook this when you go online.

  1. Online Estate Agents charge a fixed, transparent fee

In general terms, traditional agents tend to charge a fixed percentage of the final resale value of your home, and this sum is usually payable upon completion. Until the price is agreed, however, it is impossible to determine exactly how much you will pay, and this can create confusion and significant misunderstandings. In contrast, online agents usually charge a transparent fee that is fixed regardless of the final resale value, meaning that you can plan your finances more accurately and enter a deal with greater confidence.

This fee is usually in the region of £300 to £700, so check with your individual provider to confirm this.

  1. High quality visuals are crucial to the sale of your home

Online agents are becoming increasingly popular, primarily because these entities have the capacity to market your home outside of the local area. This makes it accessible to people who live further afield but may be looking to relocate to your area, and this explains why the UK’s leading online agent has completed an incredible £2.83 billion in sales since its inception.

To capitalise on this, it is crucial that you capture the essence of your home in high resolution images. By identifying the key selling features that define your home and then marketing these through compelling imagery, you can clearly present the unique value proposition of your property to clients.

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

You May Also Enjoy

Breaking News

Fewer than 3% of London rental homes available

The latest research from Benham and Reeves has found that fewer than 3% of London’s private rental homes are currently available to tenants, highlighting the severe lack of supply across the capital at a time when further legislative changes could place additional strain on supply within the sector. Benham and Reeves analysed current rental market…
Read More
Adding second coat of varnish floor boards
Home and Living

Cottagecore Design

The term “cottagecore design” has risen by 100% since November 2025, with the term “cottagecore” itself now getting nearly 10,000 searches (9,900), according to Traditional Beams. Cottagecore refers to an aesthetic that romanticises simple, rural and sustainable living, popularised on platforms such as Instagram and Tiktok, and embraces a cosy and pastoral lifestyle. However, while…
Read More
Estate Agent Talk

Property specialist predicts spike in traditional interiors after Bridgerton hit

With Bridgerton Season 4 debuting with an impressive 39.7 million views in its first week on Netflix, property specialist predicts that traditional interiors will be the biggest renovation trend of 2026. Mitchell Martyn, Property Finance Specialist at Pure Property Finance, predicts that the appetite for traditional, heritage-inspired interiors is set to surge once again. As…
Read More
Breaking News

Reduced supply of homes to landlords selling up

2025 saw Westminster enact one of the biggest changes to England’s private rental sector in decades via the Renters’ Rights Act, and it has already triggered a mixed response from those working in the property industry alongside landlords. One of the biggest changes includes the retirement of section 21 ‘no-fault’ evictions. This is a move…
Read More
Estate Agents should not all look the same
Letting Agent Talk

The Art of the Add-On: 5 Simple Ways Letting Agents Can Upsell in 2026

Letting agents are brilliant at delivering value, but not always brilliant at charging for it, according to Sally Lawson… Here are her five simple steps for charging for what you’re worth (and more) this year. “Far too many agents bundle services together, do the extra work, solve problems, take calls, fix issues. And they never…
Read More
Rightmove logo
Breaking News

Rightmove reaction to the Bank of England Base Rate decision

Matt Smith, Mortgage Expert at Rightmove, said: “Today’s decision to hold the Bank Rate was widely expected, and for most homeowners and home‑buyers, there’s no immediate change to worry about. For those looking to secure a new mortgage rate or coming up to remortgage, even small rises in rates can have a real impact on…
Read More