3 Tips to Successful and Profitable Blogging:

Without doubt, if you are running your own blog then, you are doing so for a reason. This reason can be varied from someone simply sharing their love for a particular subject to someone looking to make money. Bloggers and their websites come in many different forms from part time to full time, professional to amateur though in most cases they are all after more or less the same thing and that is the right kind of people reading their content.

So, how do you go about getting together a blogging website that will be successful to your desired plans and deliver you a return on investment for the time you commit to it?

In the world of professional bloggers and blogging websites, I know a fair few people that earn 5 figure and even six figure sums thanks to blogging – incredible to think about isn’t it that you could have a full time job earning a full time salary writing about a subject you love and enjoy, but it is reality for many!

If you are looking to start a blogging website you need to set in your mind a few facts that will enable you to quickly build yourself the kind of traffic that your website needs to deliver you results.

Here are three points I would like to suggest you consider:

  1. Don’t go in to blogging with pound signs blocking your vision: What I mean by this is try not to create a blogging website that you feel will make you the most money and instead concentrate on making something that will attract readers. Some of the best blogging websites out there are not up to date websites with flashy plug ins, but are older templates and look amateur yet they pack a powerful punch of holding a wealth of content and regular updates and of course web traffic. If you create something you think will make money you may very well be already condemning your blogging website to failure and limiting your success.
  2. Build your profile and your audiences: It is vital, as with any blog or marketing exercise, that you attract the right kind of views and build the strongest communities to not only read your content once, but again and again as you release more and more new content. You must learn to deliver content that people need, what it is they are likely to be researching at the time and to satisfy their needs. By concentrating your content on what people need you are building your reputation and earning trust which is you have the relevant means to capture their data you are then building your own community. What do I mean by building a community you ask, well it is simply making sure that you have subscribe buttons on your website and social media channels that can be liked and followed so you have a live and direct community to market to and release your latest blogs to.
  3. Continue regularly to meet your readers needs: Once you have the blog in place with the readers and communities following you then you must make sure that you continue to meet their needs by delivering quality content regularly. You will know the effort needed to get you to where you are now, but how easy it is to take your foot off the gas and see what you have built quickly fade away. Readers have choice and will soon leave come away from being your subscriber, your fan, your follower and reader if either your new content frequency slows down or that the quality of the content you share falls. You must make sure that you continue to deliver, to diversify and to follow current trends in order to maintain and grow what you have built. Continue to engage your audiences by inviting then to take polls, leave comments, share ideas and email you directly so that they feel a part of what you are building and in-turn start to network out what you are doing to their own followers – Real marketing success comes when you are not only able to network to your audiences, but you are able to reach the networks of the networks that follow you…

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

You May Also Enjoy

Rightmove logo
Breaking News

More affordable locations grew most in price in 2025

New analysis of the 2025 market highlights that lower-priced locations grew the most in asking prices during 2025 as affordability continued to drive buyer behaviour Across the top 50 local areas where property asking prices grew the most last year, only seven are priced above the current national average of £368,031 Hawick in Roxburghshire in…
Read More
Breaking News

UK Gov announcement capping ground rents at £250

The Government has announced that it will cap ground rents at £250 per year in England and Wales, as part of changes to the leasehold system. The measures announced by the Prime Minister aim to give homeowners greater control over their properties and include new leasehold flats to be banned and existing leaseholders getting the…
Read More
Breaking News

Landlords behind the curve on tax changes, and tenants could pay the price

Millions of renters are facing another cost-of-living hit, thanks to a botched tax overhaul and landlords who admit they don’t know what they’re doing. A new survey suggests most landlords are woefully unprepared for Making Tax Digital (MTD), a government tax overhaul due to begin this April. Just 1 in 8 landlords say they understand…
Read More
Breaking News

Rental Inflation Grinds to a Halt as Rent Controls Arrive in Scotland

Rental growth falls close to zero at just 0.2% Rents fall in real terms as new Act gives rise to controls Caution advised for future council market analyses   National rental growth falls to near zero as new rent control powers land in Scotland’s Private Rented Sector. The latest Citylets report shows the rate of…
Read More
Estate Agent Talk

Buying schemes remain in high demand but short supply across England

The latest research from Yopa, the full-service estate agents, reveals that whilst buying schemes designed to to help homebuyers onto the ladder are in high demand, the stock availability of properties with such offerings is low. Yopa has analysed the current market for for-sale housing stock in England, looking at what proportion of homes currently…
Read More
Breaking News

Draft Commonhold and Leasehold Reform Bill

ALEP (the Association of Leasehold Enfranchisement Practitioners) has welcomed the publication of the Draft Commonhold and Leasehold Reform Bill, describing it as an important step in the government’s long stated aim to modernise tenure structures in England and Wales. The draft Bill, published as a policy paper, sets out to reinvigorate and reform the commonhold…
Read More