3 Tips to Successful and Profitable Blogging:

Without doubt, if you are running your own blog then, you are doing so for a reason. This reason can be varied from someone simply sharing their love for a particular subject to someone looking to make money. Bloggers and their websites come in many different forms from part time to full time, professional to amateur though in most cases they are all after more or less the same thing and that is the right kind of people reading their content.

So, how do you go about getting together a blogging website that will be successful to your desired plans and deliver you a return on investment for the time you commit to it?

In the world of professional bloggers and blogging websites, I know a fair few people that earn 5 figure and even six figure sums thanks to blogging – incredible to think about isn’t it that you could have a full time job earning a full time salary writing about a subject you love and enjoy, but it is reality for many!

If you are looking to start a blogging website you need to set in your mind a few facts that will enable you to quickly build yourself the kind of traffic that your website needs to deliver you results.

Here are three points I would like to suggest you consider:

  1. Don’t go in to blogging with pound signs blocking your vision: What I mean by this is try not to create a blogging website that you feel will make you the most money and instead concentrate on making something that will attract readers. Some of the best blogging websites out there are not up to date websites with flashy plug ins, but are older templates and look amateur yet they pack a powerful punch of holding a wealth of content and regular updates and of course web traffic. If you create something you think will make money you may very well be already condemning your blogging website to failure and limiting your success.
  2. Build your profile and your audiences: It is vital, as with any blog or marketing exercise, that you attract the right kind of views and build the strongest communities to not only read your content once, but again and again as you release more and more new content. You must learn to deliver content that people need, what it is they are likely to be researching at the time and to satisfy their needs. By concentrating your content on what people need you are building your reputation and earning trust which is you have the relevant means to capture their data you are then building your own community. What do I mean by building a community you ask, well it is simply making sure that you have subscribe buttons on your website and social media channels that can be liked and followed so you have a live and direct community to market to and release your latest blogs to.
  3. Continue regularly to meet your readers needs: Once you have the blog in place with the readers and communities following you then you must make sure that you continue to meet their needs by delivering quality content regularly. You will know the effort needed to get you to where you are now, but how easy it is to take your foot off the gas and see what you have built quickly fade away. Readers have choice and will soon leave come away from being your subscriber, your fan, your follower and reader if either your new content frequency slows down or that the quality of the content you share falls. You must make sure that you continue to deliver, to diversify and to follow current trends in order to maintain and grow what you have built. Continue to engage your audiences by inviting then to take polls, leave comments, share ideas and email you directly so that they feel a part of what you are building and in-turn start to network out what you are doing to their own followers – Real marketing success comes when you are not only able to network to your audiences, but you are able to reach the networks of the networks that follow you…

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

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