3 Ways Estate Agents can Appeal to the Bridget Jones Market

According to recently revised forecasts by Savills, UK house prices will exceed a 9.5% rise this year, with London prices expecting to see a 15% increase. Great news for estate agents, however, prices in the capital are expected to slow in 2015, with no increase predicted for 2016.

Countrywide’s research shows that first-time buyers in the capital are largely made up of pairs of people aged 33 and above, and solo buyers aged 38 and above. Agents should ask themselves how they can increase appeal to the so-called “Bridget Jones market”. By devising ways to enhance the customer journey and increase opportunities for sales, they can safeguard against such a lull.

  1. Speak their language

    Estate agents should be able to communicate with prospective buyers in plain and transparent language, avoiding complex industry terms and legalese wherever possible. This becomes even more important when dealing with people whose first language isn’t English. By ensuring non-legal documentation, web copy and marketing materials are clear and concise, estate agents can increase appeal across multiple buyer profiles, widening their customer base.

    Most people in the first-time buyer age bracket are likely to be tech-savvy, so using technology that makes the process from search to completion easy and as hassle-free as possible should make both the buyer and the estate agent’s life easier.

  2. Go mobile

    As of early 2014, approximately 71% of phone consumers in the UK have smartphones, so it’s hardly surprising that more and more industries are investing in mobile technology. Whether in the form of a dedicated mobile website or responsive design, there is no doubt that mobile internet technology is vital for businesses and consumers alike.

    Being able to access information on the go is almost taken for granted these days. This is especially true of the Bridget Jones market, which has grown accustomed to accessing information on-demand, at the touch of a button, so it’s important for estate agents to be able to provide property listings and more in a high quality format that suits their customer base.

    Features such as comprehensive search and direct contact functions mean estate agents are able to target the right information to the right people, thus ensuring buyers benefit from a tailored service.

  3. Get appy

    Ever-increasing in popularity in the mobile age, apps offer another convenient way of providing a service to consumers. A property app can offer various useful functions, including standard or custom property data feeds and detailed property listings; designed to provide relevant, up to the minute information to prospective buyers. Sharing abilities such as email, SMS and social sharing are popular features, ideal for people buying in pairs, who may be time-restricted or splitting the responsibility of the search.

    Navigation and mapping facilities make it easy for users to view the exact location of properties and get directions, adding to the ease of the buying process. For agents, the ability to easily automate procedures not only saves on time, but increases opportunities to reach buyers at any time, helping to drive sales.

It’s safe to say that mobile internet is at the forefront of current technology trends, so by choosing the right software to meet the needs of buyers and staff alike, estate agents can work with the ebb and flow of the property market.

To find out more, or to get yourself mobile, get in touch with us at Estate Apps 

Alex Evans

You May Also Enjoy

Estate Agents should not all look the same
Estate Agent Talk

How to Become an Estate Agent with No Experience

Breaking into the property industry can seem intimidating – especially if you’ve never worked in it before. But the good news? You don’t need years of experience or fancy qualifications to start a career as an estate agent in the UK. In fact, many successful estate agents started with no background in property at all.…
Read More
buying at auction uk
Estate Agent Talk

9 Advantages of Selling Your House by Auction

Selling your house by auction might seem like a daunting prospect, but it comes with numerous advantages that can make it a highly attractive option. While the traditional method of selling through an estate agent has its place, auctions are increasingly becoming a popular choice for homeowners looking for a swift and reliable sale. Here…
Read More
Breaking News

Majority of Tenants Unsure How Changes Will Affect Them, Says LRG

With major changes to the private rental sector on the horizon, 62% of tenants say they don’t know whether the government’s Renters’ Rights Bill will address their concerns – highlighting a growing need for clearer communication around what the reforms will mean in practice. LRG’s latest Lettings Report shows that while landlords are widely aware…
Read More
Home and Living

Perfume Storage Tips: How to Keep Your Fragrances Fresh

Perfumes are sensitive compositions that can be significantly affected by how they are stored. Proper storage ensures that your favorite fragrances stay fresh and maintain their intended scent profile. In this article, we’ll explore practical, fun, and effective tips to help you preserve your perfumes in perfect condition. Understanding the Sensitivity of Perfumes Perfumes are…
Read More
Breaking News

Renters’ Rights Bill Delay Causing Uncertainty for Tenants and Landlords

Ministers need to tell landlords and tenants when measures in the Renters’ Rights Bill will take effect the National Residential Landlords Association (NRLA) is today warning. The Government pledged last year to abolish Section 21 ‘no explanation’ repossessions and to make other changes to the rental market this summer. With the Bill not scheduled to…
Read More
Breaking News

Breaking Property News 02/04/25

Daily bite-sized proptech and property news in partnership with Proptech-X.   Made Snappy 360 appoints new CEO and Sales Director to accelerate growth in the property technology space Made Snappy 360, the fast-growing proptech company known for its virtual tours and floor plan technology, has appointed industry veteran Mark Beresford-Ward as its new Chief Executive…
Read More