4 Social Media Mistakes Estate Agents Need To Be Avoiding
Social media is a massive marketing tool that every estate agent needs to utilise to help them grow their business and ensure they reach the right people. For those that use social media well, the potential can be unlimited, and the ability to create engaging content that not only shadows them in the best light but the properties they have listed too can make or break a house and position you as the go-to estate agent in your local area.
But making social media marketing mistakes can have the opposite effect, and with the world so heavily reliant on social media right now and this trend showing no signs of stopping, what mistakes should you avoid when it comes to social media marketing?
Using Too Many Platforms
It can be tempting to join all of the platforms at once and start creating content for all of them. However, this can spread you thin and dilute your content. You need to identify where your audience is and focus on that one social media platform. LinkedIn can be an excellent place to start if you are specialising in high-end properties, as it has a more professional tone and is aimed at people who are networking for contacts rather than using social media for fun. While those in the student-let niche might do better focusing on TikTok or Instagram, the current Gen Z are more engaged with videos and short snappy content than they are with more formal postings.
Not Following Trends
It doesn’t matter what the trend is; you need to be following it. For example, Tiktok is having its moment, and video content is doing well right now, so estate agents need to be on the pulse and create eye-catching video tours of properties for rent and sale in the form of the current trends. Check out what other estate agents are doing and the engagement they have to ensure you are doing this correctly and maximising trends to your advantage.
Not Using Paid Ads
There is often a misnomer about paid advertisements on social media, with many people thinking this approach can hinder your ability to reach people organically. And while the ever-changing algorithms might work in mysterious ways, there is some benefit to using paid social media posts. The reality is both go hand in hand and allow you to target your posts and reach more people. While organic posting is simply adding a post and letting it reach people naturally, paid ads allow you to define who sees the posts and reach those who might not be aware of your presence. A Paid Social Agency can work with you to create an effective paid ad strategy for your estate agency.
Posting Inappropriate Content
When using social media for business purposes, there is a fine line between what is acceptable and what you should avoid. Always think twice when leaving comments, updates or engaging with others. Social media is public, and using it as a business means everyone can see everything you do, and nothing is likely to go unmissed. If you want to protect your reputation, stop and think before reacting to posts and comments on social media and ask yourself if you came across what you are thinking of posting would you do business with yourself? If the answer is no, then don’t do it.
Conclusion
Social media can be an estate agent’s best friend and allow you to promote your sales and yourself to get your clients’ homes sold for the best price. However, making small mistakes can cost you, and in a world where competition is fierce, and nothing is forgotten, using social media correctly is vital to make the right impression.
You May Also Enjoy
Here’s how to avoid garden rows this summer
Breaking Property News 16/7/26
Why the postcode can make a big difference to your rebuild costs
New record rents as rental supply falls for first time since 2022
Our predictions for the property market in the second half of 2026