6 reasons why Estate Agents should use Drones for Property Marketing in 2017

As you may already know, using Drones, or “UAV’s” to market property and land is becoming increasingly more popular in the UK. But you may ask, what exactly are the costs and benefits to my business? In this post I will give you six simple reasons why Drones can transform your Property Marketing!

#1. Engage potential buyers online and offline.
Aerial photography and footage can catch a potential buyer’s attention straight away. Drones are an innovative technique for creating outstanding content for both online & offline advertising campaigns. Nothing about Drone footage is ‘expected’, ‘comparable’ or ‘predictable’, every shot is unique and this can really set a property or plot of land aside from the crowd, whatever the marketing platform. Hubspot suggest that engaging visuals online get 94% more views than those without, this is a statistic that many in the industry will fail to recognise. Ask yourself one question, what will really make this listing stand out? Quality also plays a key factor – HD or 4K is now an industry standard.

#2. Position your company as an ‘innovator’ and drive traffic/footfall.
Experts predict that approximately 80% of global internet traffic will be video by 2019. If this isn’t a big enough reason to test out the technology now, then what is? Communicate you are innovating and give your client the best tools available to sell their property as swiftly and cost effectively as possible. Advertising with engaging content will not only drive traffic to your listings, company website and social media channels but may also intrigue potential buyers to see what else you have available in person. Use this technology to leverage your business over less innovative competitors.

#3. Showcase commercial property in a completely new format.
Drones can showcase commercial property from a vertical perspective. High resolution images can then be converted into property maps, detailed guides, surveys and visual overviews. Shots from various altitudes both outside and indoors will showcase a sites key elements, products and layout. This data can then be utilized in various formats such as apps, websites and company branding.

#4. Increase overseas reach with greater property exposure online.
Educate and inform international buyers on new listings by showing them what matters most. Drones highlight viewpoints and areas of a property that cannot be captured by using typical photography techniques. Providing footage that displays the properties surrounding environments from the air will certainly appeal to the ‘hard to reach’ and ‘time limited’ buyers in the UK and abroad.

#5. Combine Aerial footage with 360 virtual tours for the ultimate digital viewing experience.
This is similar to the above point, but different. With Virtual Reality and 360 video beginning to take off, many businesses are turning to this new and exciting technology to give potential customers a taste of the experience before visiting. Combining aerial views with 360 virtual tours can create the ultimate experience of viewing a property from all angles without being there. Give buyers the opportunity to purchase without the ‘need to view’.

#6. Using CAA qualified pilots might not be as expensive as you think.
New to market technology usually means high costs? Hiring CAA qualified drone pilots is probably not as expensive as you originally thought. Just like any industry, experience, certifications, insurance and equipment very much dictate the cost of services, however the only other alternative is extremely expensive manned aviation. Prices can start from approximately £295+vat depending on the location and deliverable required. Remember you could be prosecuted if you are employing an unqualified operator, always check licences, certifications and insurance paperwork prior to instructing.

Cyclops UAV offer a ‘no strings attached’ free demo service for commercial clients.

 

By Jack Dixon. Operations Director/CAA Qualified UAV Pilot www.cyclopsuav.co.uk

 

 

 

EAN Content

Content shared by this account is either news shared free by third parties or sponsored (paid for) content from third parties. Please be advised that links to third party websites are not endorsed by Estate Agent Networking - Please do your own research before committing to any third party business promoted on our website. As an Amazon Associate, I earn from qualifying purchases.

You May Also Enjoy

small house bird box
Breaking News

UK First Time Buyers better off than many other global nations

Is it really that bad being a first-time buyer? UK better off than many other global nations when it comes to affordability The latest market analysis from Yopa, the full-service estate agents, reveals that first-time buyers (FTBs) in the UK may be paying 63% more to get a foot on the property ladder than they…
Read More
new build homes colchester essex
Breaking News

Building Safety Regulator Reform

The Government has announced reforms to the Building Safety Regulator, including leadership, process and investment. The changes are hoped to deliver 1.5 million homes. The reforms pave the way for creation of a single construction safety regulator, as recommended by the Grenfell Tower enquiry. David Smith, property litigation partner at London law firm Spector Constant…
Read More
Breaking News

New anti-money laundering rules now in effect: what landlords need to know

New anti-money laundering (AML) rules came into effect this month, marking a significant change for landlords and the lettings industry as a whole. The new rules mean financial sanctions checks are now required for all lettings, regardless of how much rent is charged. Here, Steve Bond, managing director of residential lettings for Beresfords, explains what…
Read More
Breaking News

What landlords need to know about the upcoming Renters Rights Bill

The government’s long-awaited Renters Rights Bill is one of the most significant overhauls of the private rental sector in decades. While it has not yet received royal assent, the legislation is expected to come into effect late this year, or early in 2026. With the bill moving closer to becoming law, Steven Bond, managing director…
Read More
Breaking News

Mortgage approvals bounce back in May

The latest figures show that: – Mortgage approvals on house purchases for May sat at 63,032 up 3.9% from 60,656 in April. The monthly increase seen in May marks the end of four months of previous decline, with approval levels having fallen each month since January of this year. Approvals are also 2.5% higher than…
Read More
Breaking News

Money and Credit – May 2025

Key points: Net borrowing of mortgage debt by individuals increased by £2.8 billion to £2.1 billion in May, following a large decrease in net borrowing of £13.8 billion to -£0.8 billion in April. Net mortgage approvals for house purchases increased by 2,400 to 63,000 in May. Approvals for remortgaging also increased by 6,200 to 41,500…
Read More