6 tips to get you started with social media.

Finding time for social media

Participating in social media is a time consuming task, and a common problem facing SME’s. You may have a vision or strategy in place, but if you have limited time or resources, this can be a challenging task.

It’s important to allocate enough resources to your social media efforts if you’re serious about using it as a marketing tool. You’ll need time and people to do it.

Here’s some tips to help you get started:

  1. Plan. Before you get started it’s important to decide why you want to use social media, how much time you and/or your team can dedicate to it, and what your goals are. By answering these questions, it’ll help you to stay focused, and apply your efforts against clear objectives.
  2. Decide which social media platforms you should leverage based on your target market, your business needs, and the time you have allocated to it. There are many platforms you can use such as Facebook, LinkedIn, Pinterest and Twitter to name a few. Start by identifying which audience(s) you’re trying to reach (customers, clients, businesses), then research which platforms they use. You should also research which platforms your competitors’ use.
  3. Create a social media schedule. It’s important to decide when you’ll check your activity, how often you’ll share information – during the week and on weekends, and when you’ll engage and respond to conversations and enquires. If you already have a blog, this would align with how often you share your blog posts. Once you have an idea of the number, you can begin to see how much time you’ll need to allocate to it. Also remember that you’re not only posting and sharing information, but engaging with your followers, so you need to keep a regular eye on all the platforms you’re using. It’s better to start with using less platforms more efficiently, then more platforms and some get neglected.
  4. If you’re managing your own social media, make more time by delegating some of your existing work out. If you have a team, you may benefit from investing time into assigning some of the social media responsibilities to them.
  5. Utilise social media management tools. They’ll help you schedule posts ahead of time. There are a number of tools available – such as Hootsuite or TweetDeck. I prefer to use TweetDeck due to its layout and usability. I can also use it on my smartphone on the go which is ideal for me. Investing some time in finding and setting up the one that suits your needs is invaluable. On that note, it’s important that you don’t just schedule all your posts and forget about it. You should take a personal approach and respond to queries and followers, and create conversation. People prefer to feel like there’s a person on the other side of the platform, and not a software program.
  6. Get external help if you still struggle after you have implemented the above suggestions, or consider dedicating a member of staff to your social media activities.

Social media requires investing time, but it’s vital to create a schedule as it’s easy to get distracted and consumed by it. To improve your productivity levels, find your balance by planning ahead.

You May Also Enjoy

Breaking News

Energy Rules Without Power: Tenants and Landlords Both Question EPC Impact

New research from LRG reveals that both landlords and tenants are struggling to engage with the Energy Performance Certificate (EPC) system, raising serious questions about whether it can deliver on its intended goals ahead of the government’s 2030 targets. While landlords overwhelmingly support the principle of improving energy efficiency, confidence in the system designed to…
Read More
New Builds 2020
Breaking News

New Build Home Enquiries Double in Summer 2025 

From June to August 2025, Compare My Move’s conveyancing data shows a 120% increase in new build home purchase enquiries compared to the same period in 2024.  This surge reflects not only more people looking to buy homes overall but also a higher share of buyers choosing new builds. On average, 12% of purchase enquiries in…
Read More
Breaking News

Residential Performance Dives, Dragging Entire Sector Down

Glenigan Review sees UK construction recovery put on pause as private housebuilding activity plummets Project starts decline by 22% during the Review period, 36% down compared to 2024 levels Main contract awards value slashed by 33% year-on-year, representing a 24% decrease relative to the prior three-month period Planning approvals nosedived 48% against the previous three…
Read More
Letting Agent Talk

80% of maintenance calls happen out-of-hours

60% of landlords do not have out-of-hours management cover, despite 80% of maintenance calls coming out-of-hours The latest research by Adiuvo reveals the UK’s leading provider of 24/7 property management solutions, reveals that almost 60% of UK landlords do not have out-of-hours cover in place for maintenance, management, or emergencies. Adiuvo’s surveyed UK landlords* to…
Read More
Estate Agent Talk

Majority of agents don’t believe portal price hikes are justified with added value

New research from The Property DriveBuy reveals that the majority of UK estate agents think that the price hikes implemented by property portals such as Rightmove in recent years are unreasonably high, with most also believing they are unjustified when it comes to the value these portals have added to their proposition. The survey of…
Read More
Breaking News

Biggest property put-offs revealed by homebuyers

Biggest property put-offs could see homebuyers offer £40k less or more – From flying flags to aggressive dog breeds The latest research from Springbok Properties has revealed the biggest property put-offs that could see buyers offer as much as £40,000 less, if not more, leaving many sellers struggling to achieve their asking price in the…
Read More