6 tips to get you started with social media.
November 7, 2014
Participating in social media is a time consuming task, and a common problem facing SME’s. You may have a vision or strategy in place, but if you have limited time or resources, this can be a challenging task.
It’s important to allocate enough resources to your social media efforts if you’re serious about using it as a marketing tool. You’ll need time and people to do it.
Here’s some tips to help you get started:
- Plan. Before you get started it’s important to decide why you want to use social media, how much time you and/or your team can dedicate to it, and what your goals are. By answering these questions, it’ll help you to stay focused, and apply your efforts against clear objectives.
- Decide which social media platforms you should leverage based on your target market, your business needs, and the time you have allocated to it. There are many platforms you can use such as Facebook, LinkedIn, Pinterest and Twitter to name a few. Start by identifying which audience(s) you’re trying to reach (customers, clients, businesses), then research which platforms they use. You should also research which platforms your competitors’ use.
- Create a social media schedule. It’s important to decide when you’ll check your activity, how often you’ll share information – during the week and on weekends, and when you’ll engage and respond to conversations and enquires. If you already have a blog, this would align with how often you share your blog posts. Once you have an idea of the number, you can begin to see how much time you’ll need to allocate to it. Also remember that you’re not only posting and sharing information, but engaging with your followers, so you need to keep a regular eye on all the platforms you’re using. It’s better to start with using less platforms more efficiently, then more platforms and some get neglected.
- If you’re managing your own social media, make more time by delegating some of your existing work out. If you have a team, you may benefit from investing time into assigning some of the social media responsibilities to them.
- Utilise social media management tools. They’ll help you schedule posts ahead of time. There are a number of tools available – such as Hootsuite or TweetDeck. I prefer to use TweetDeck due to its layout and usability. I can also use it on my smartphone on the go which is ideal for me. Investing some time in finding and setting up the one that suits your needs is invaluable. On that note, it’s important that you don’t just schedule all your posts and forget about it. You should take a personal approach and respond to queries and followers, and create conversation. People prefer to feel like there’s a person on the other side of the platform, and not a software program.
- Get external help if you still struggle after you have implemented the above suggestions, or consider dedicating a member of staff to your social media activities.
Social media requires investing time, but it’s vital to create a schedule as it’s easy to get distracted and consumed by it. To improve your productivity levels, find your balance by planning ahead.
You May Also Enjoy
5 trends driving London’s landscaped gardens
London gardens can add more than £205,000 in value as Chelsea tops table for prime buyers seeking outdoor space Ahead of this year’s Chelsea Flower Show, research by Enness Global has revealed that a garden can add more than £205,000 to the value of a London home, whilst Chelsea fittingly boasts the highest degree of…
Read More 
Six in 10 tenants say Renters’ Rights Act improves their housing protections and conditions
Awareness of the Renter’s Rights Act 2025 has increased amongst tenants from 19 per cent in October after the bill passed, to 60 per cent when it came into effect 19 per cent of renters are now more likely to remain in their current property but 45 per cent are concerned about the legislation’s long-term…
Read More 
West Oxfordshire tops list of first-time hotspots defying national trend
New analysis by the UK’s largest property platform Rightmove reveals the first-time buyer hotspots where buyer demand is increasing, bucking the national trend over the last month West Oxfordshire leads the way, with demand for typical first-time buyer properties up by 45% year-on-year: A 37% increase in available first-time buyer type homes for sale and…
Read More 
ONS Private Rent and House Prices Index- May 2026
The latest ONS house price figures show that the sales market that is broadly flat. Average UK house prices were unchanged year-on-year at £268,000 in March 2026, with annual house price inflation slowing from 1.7% in February to 0.0% in March. Main points Average UK monthly private rents increased by 3.5%, to £1,381, in the…
Read More 
Cyprus in demand as international property inquiries spike
Interest in Cyprus has more than tripled since the start of March, while sales to non-EU buyers have spiked by more than a fifth Cyprus is the best option for residency by investment in a major EU Mediterranean country, after Spain closed its Golden Visa in April 2025 and Portugal closed the property route in…
Read More 
Inflation falls to 2.8%
Industry response to the latest inflation figures and their impact on the housing market. Nathan Emerson, CEO of Propertymark “It is very welcome news to see inflation dip this month; however, today’s figures still sit some distance away from the Bank of England’s target rate of 2%. It remains important to consider continued overall…
Read More