6 tips to get you started with social media.
November 7, 2014
Participating in social media is a time consuming task, and a common problem facing SME’s. You may have a vision or strategy in place, but if you have limited time or resources, this can be a challenging task.
It’s important to allocate enough resources to your social media efforts if you’re serious about using it as a marketing tool. You’ll need time and people to do it.
Here’s some tips to help you get started:
- Plan. Before you get started it’s important to decide why you want to use social media, how much time you and/or your team can dedicate to it, and what your goals are. By answering these questions, it’ll help you to stay focused, and apply your efforts against clear objectives.
- Decide which social media platforms you should leverage based on your target market, your business needs, and the time you have allocated to it. There are many platforms you can use such as Facebook, LinkedIn, Pinterest and Twitter to name a few. Start by identifying which audience(s) you’re trying to reach (customers, clients, businesses), then research which platforms they use. You should also research which platforms your competitors’ use.
- Create a social media schedule. It’s important to decide when you’ll check your activity, how often you’ll share information – during the week and on weekends, and when you’ll engage and respond to conversations and enquires. If you already have a blog, this would align with how often you share your blog posts. Once you have an idea of the number, you can begin to see how much time you’ll need to allocate to it. Also remember that you’re not only posting and sharing information, but engaging with your followers, so you need to keep a regular eye on all the platforms you’re using. It’s better to start with using less platforms more efficiently, then more platforms and some get neglected.
- If you’re managing your own social media, make more time by delegating some of your existing work out. If you have a team, you may benefit from investing time into assigning some of the social media responsibilities to them.
- Utilise social media management tools. They’ll help you schedule posts ahead of time. There are a number of tools available – such as Hootsuite or TweetDeck. I prefer to use TweetDeck due to its layout and usability. I can also use it on my smartphone on the go which is ideal for me. Investing some time in finding and setting up the one that suits your needs is invaluable. On that note, it’s important that you don’t just schedule all your posts and forget about it. You should take a personal approach and respond to queries and followers, and create conversation. People prefer to feel like there’s a person on the other side of the platform, and not a software program.
- Get external help if you still struggle after you have implemented the above suggestions, or consider dedicating a member of staff to your social media activities.
Social media requires investing time, but it’s vital to create a schedule as it’s easy to get distracted and consumed by it. To improve your productivity levels, find your balance by planning ahead.
You May Also Enjoy
Housing Insight Report October 2025
The latest figures reveal a steadier, more confident property market, with committed buyers driving sales and rental arrears falling to their lowest level since 2022. In spite of slight dips in demand, rising stock levels and stabilising rents signal a sector gradually finding its balance. Residential sales Prospective buyer registrations dropped in October 2025 The…
Read More 
9 luxury property features to impress Christmas guests
9 of the fanciest home features to impress your Christmas guests – And how much they’ll set you back As the festive season approaches and we prepare to welcome guests into our homes, Enness Global has identified nine of the most extravagant and fancy home features that define true luxury at Christmas. But impressing the…
Read More 
No acceleration in rental EPC improvements despite policy push
Rightmove’s 2025 Greener Homes Report reveals: Energy efficiency of homes continues to steadily improve, but slowly: Rental sector stock still more energy efficient than resale stock Both markets have seen a 3% year-on-year jump in proportion of homes with at least an EPC rating of C (58% of homes for rent, 46% of homes for…
Read More 
London renters making it onto the ladder without a deposit
Developers helping London renters onto the property ladder without a deposit, when the Government won’t The latest insight from London’s largest lettings and sales estate agent brand, Foxtons, has revealed that despite the Government providing no new support in the recent Budget for first time buyers, a growing collaboration between developers and lenders is helping…
Read More 
Prime London Sees Post-Budget Surge in £2m+ Listings
The latest research from prime London property experts, Jefferies London, reveals that, just two weeks on from the Autumn Budget and its newly announced prime property surcharges, an estimated 444 homes priced at £2m or more have been listed for sale across the capital. These new listings account for around one in 10 (9%) of…
Read More 
2026 Will Test BTR’s Potential and Government’s Resolve
By Justine Edmonds, Head of Build to Rent / Leasing Strategies, LRG Throughout 2025 I have spent hours in meetings with and on discussion panels with institutional investors, developers and local authorities. And everything I’ve picked up on in the last year suggests that 2026 will be a crossroads for Build to Rent (BTR). The…
Read More