6 tips to get you started with social media.
November 7, 2014
Participating in social media is a time consuming task, and a common problem facing SME’s. You may have a vision or strategy in place, but if you have limited time or resources, this can be a challenging task.
It’s important to allocate enough resources to your social media efforts if you’re serious about using it as a marketing tool. You’ll need time and people to do it.
Here’s some tips to help you get started:
- Plan. Before you get started it’s important to decide why you want to use social media, how much time you and/or your team can dedicate to it, and what your goals are. By answering these questions, it’ll help you to stay focused, and apply your efforts against clear objectives.
- Decide which social media platforms you should leverage based on your target market, your business needs, and the time you have allocated to it. There are many platforms you can use such as Facebook, LinkedIn, Pinterest and Twitter to name a few. Start by identifying which audience(s) you’re trying to reach (customers, clients, businesses), then research which platforms they use. You should also research which platforms your competitors’ use.
- Create a social media schedule. It’s important to decide when you’ll check your activity, how often you’ll share information – during the week and on weekends, and when you’ll engage and respond to conversations and enquires. If you already have a blog, this would align with how often you share your blog posts. Once you have an idea of the number, you can begin to see how much time you’ll need to allocate to it. Also remember that you’re not only posting and sharing information, but engaging with your followers, so you need to keep a regular eye on all the platforms you’re using. It’s better to start with using less platforms more efficiently, then more platforms and some get neglected.
- If you’re managing your own social media, make more time by delegating some of your existing work out. If you have a team, you may benefit from investing time into assigning some of the social media responsibilities to them.
- Utilise social media management tools. They’ll help you schedule posts ahead of time. There are a number of tools available – such as Hootsuite or TweetDeck. I prefer to use TweetDeck due to its layout and usability. I can also use it on my smartphone on the go which is ideal for me. Investing some time in finding and setting up the one that suits your needs is invaluable. On that note, it’s important that you don’t just schedule all your posts and forget about it. You should take a personal approach and respond to queries and followers, and create conversation. People prefer to feel like there’s a person on the other side of the platform, and not a software program.
- Get external help if you still struggle after you have implemented the above suggestions, or consider dedicating a member of staff to your social media activities.
Social media requires investing time, but it’s vital to create a schedule as it’s easy to get distracted and consumed by it. To improve your productivity levels, find your balance by planning ahead.
You May Also Enjoy
Rural housing markets in full bloom
Rural housing markets in full bloom with price growth of up to 9.6% Countryside locations outperforming urban areas and the overall national average As the country basks in spring sunshine, it comes as no surprise that new research from Yopa has revealed rural housing markets are enjoying hotter market conditions than their urban counterparts, with…
Read More 
ProvenDeals: The Smarter Way to Manage, Find, and Close Property Deals
If you’re a landlord, property investor, or deal sourcer, you’ve probably noticed something… The current system is broken. • Landlords are paying high management fees that eat into profit • Investors spend hours digging through low-quality, unverified deals • Deal sourcers struggle to find serious buyers who can actually close Everyone is busy. But not…
Read More 
Breaking Property News 6/5/26
Daily bite-sized proptech and property news in partnership with Proptech-X. Commercial property data – who owns it? Commercial real estate is rushing toward AI, automation, and smart building technology. But there’s a critical question many owners still aren’t asking: Who actually owns the building’s data? Across commercial property portfolios, valuable operational data is generated…
Read More 
Demand for qualifications doubles as Rightmove helps agents get ahead of reform
New data reveals a jump in estate and letting agents looking to get qualified, with Rightmove exam bookings more than doubling (+128%) compared to last year Leading property industry body Propertymark has seen a 51% uplift in demand for qualifications since April 2020, highlighting a long-term shift in the industry wanting formal qualifications The insight…
Read More
Breaking Property News 5/5/26
Daily bite-sized proptech and property news in partnership with Proptech-X. New AI Real Estate Market Intelligence Platform Launches in the U.S. Press Release – New York, May 2026 — Rodland Real Estate, a leading independent brokerage headquartered in The Bahamas, has announced the U.S. launch of RoRo, an advanced AI-powered real estate market intelligence…
Read More 
Mortgage affordability at tightest level since 2008
UK Finance has today published a new Lending Where We Live report, revealing sharp differences in mortgage affordability and buy‑to‑let returns across the UK. Key findings 723,000 house purchase mortgages advanced in 2025, up 17 per cent year-on-year Average borrower spends 21.3 per cent of gross income on repayments Significant regional differences: North Norfolk and Hillingdon top the list with borrowers spending over 25 per cent of gross income Seven…
Read More