6 tips to get you started with social media.
November 7, 2014
Participating in social media is a time consuming task, and a common problem facing SME’s. You may have a vision or strategy in place, but if you have limited time or resources, this can be a challenging task.
It’s important to allocate enough resources to your social media efforts if you’re serious about using it as a marketing tool. You’ll need time and people to do it.
Here’s some tips to help you get started:
- Plan. Before you get started it’s important to decide why you want to use social media, how much time you and/or your team can dedicate to it, and what your goals are. By answering these questions, it’ll help you to stay focused, and apply your efforts against clear objectives.
- Decide which social media platforms you should leverage based on your target market, your business needs, and the time you have allocated to it. There are many platforms you can use such as Facebook, LinkedIn, Pinterest and Twitter to name a few. Start by identifying which audience(s) you’re trying to reach (customers, clients, businesses), then research which platforms they use. You should also research which platforms your competitors’ use.
- Create a social media schedule. It’s important to decide when you’ll check your activity, how often you’ll share information – during the week and on weekends, and when you’ll engage and respond to conversations and enquires. If you already have a blog, this would align with how often you share your blog posts. Once you have an idea of the number, you can begin to see how much time you’ll need to allocate to it. Also remember that you’re not only posting and sharing information, but engaging with your followers, so you need to keep a regular eye on all the platforms you’re using. It’s better to start with using less platforms more efficiently, then more platforms and some get neglected.
- If you’re managing your own social media, make more time by delegating some of your existing work out. If you have a team, you may benefit from investing time into assigning some of the social media responsibilities to them.
- Utilise social media management tools. They’ll help you schedule posts ahead of time. There are a number of tools available – such as Hootsuite or TweetDeck. I prefer to use TweetDeck due to its layout and usability. I can also use it on my smartphone on the go which is ideal for me. Investing some time in finding and setting up the one that suits your needs is invaluable. On that note, it’s important that you don’t just schedule all your posts and forget about it. You should take a personal approach and respond to queries and followers, and create conversation. People prefer to feel like there’s a person on the other side of the platform, and not a software program.
- Get external help if you still struggle after you have implemented the above suggestions, or consider dedicating a member of staff to your social media activities.
Social media requires investing time, but it’s vital to create a schedule as it’s easy to get distracted and consumed by it. To improve your productivity levels, find your balance by planning ahead.
You May Also Enjoy
Advice for London landlords and tenants ahead of the Renters’ Rights Act implementation
Phase one of the Renters’ Rights Act (RRA) comes into force on 1 May 2026, and with it brings about the most significant overhaul of the private rental sector in a generation. While the Act will see new responsibilities introduced, it will also offer an opportunity for landlords to strengthen their practices with a clear…
Read More 
Budget-friendly ways to boost your chances of a successful spring house sale
With many households feeling the pressure of changing global economic conditions, tighter finances, and the high costs associated with moving, such as Stamp Duty, legal fees and removals, selling a home can currently feel like challenge. At the same time, spring traditionally brings a surge in buyer activity. Longer days and better weather tend to encourage more viewings,…
Read More 
Expert Reacts To Renters’ Rights Act Ahead of Changes This Week
The Renters’ Rights Act comes into force this week (1st May), introducing major reforms to tenancy structures, eviction rules, and tenant protections across England. The changes will reshape how landlords manage properties and how tenants experience private renting, with significant implications for student private rentals and the wider rental market. Ahead of implementation, Owen Dixon,…
Read More 
52% of buyers are cash purchasers – and they’re ready to move
New research from LRG reveals that sellers entering the spring market are meeting an unusually large pool of cash-ready buyers, many of whom aren’t constrained by affordability, but by a lack of suitable homes. According to LRG’s Spring 2026 Sales Report, based on a survey of 307 buyers and sellers across England and Wales, more than…
Read More 
Landlords sell up as Renters’ Rights prove final straw
Leading Kent and London law firm Thackray Williams have had a wave of last-minute instructions from landlords looking to sell their portfolios ahead of the Renters’ Rights Act coming into force this Friday. The litigation team has been instructed to seek possession by landlords wishing to sell their entire buy-to-let portfolios, as well as last-minute…
Read More 
Breaking Property News 27/4/26
Daily bite-sized proptech and property news in partnership with Proptech-X. Will AI change the way we search on property portals? Thought Leadership by Andrew Stanton, CEO Proptech-PR Rightmove: the UK’s most profitable proptech Rightmove is widely seen as the UK’s most profitable proptech, generating £300m+ annually with operating margins around 70%. Even with slight recent…
Read More