7 Ways to keep your Vendors Happy
October 8, 2015
We all want to keep our vendors from wandering off to another agent down the street, but sometimes we forget how. Here are some quick tips to help you keep your vendor loyal, and very happy!
- Keep your promises – do what you say you will, when you say you will, and that’s all most vendors will ever ask of you. Don’t promise to call them back that day then ring them in the morning with an apology; instead, call them that day without fail and ask if it would be ok to speak in the morning.
- Keep in touch – I see many unhappy vendors every year who bemoan the fact that their agent never contacts them. It doesn’t take much; make a note of three things you can talk to them about – the interest (or even lack of it) in their property, any local property sales, and the current market conditions. Even if you really feel you have nothing to say to them, call them and ask how they are – they will appreciate the gesture.
- Feed back positively – Don’t make your vendors feel that their house isn’t good enough or they have been greedy with their hoped-for asking price. Give them a ‘feedback sandwich’ (sometimes called something slightly less polite!) – start with telling them something positive, then deliver any bad news you have with sensitivity, then end with an upbeat comment. As Maya Angelou once said “People will forget what you said, people will forget what you did, but people will never forget how you made them feel”
- Tell them the truth, the whole truth, and nothing but the truth – if you lie about anything at all, it will come back to haunt you. Little lies (sorry I’m late, I was stuck in traffic) have a habit of turning into big lies (there was an accident on the main road) and you will get found out. Just tell the truth (really sorry – I left the office later than I intended to) and your vendor will trust you more in the long term.
- Be visible – often a vendor will say to me “My agent isn’t doing anything to sell my house – I never hear from him”. These two facts may not be linked at all, but in the client’s mind they are, and that’s all that matters. Make sure they know exactly what you’re doing as often as possible. Copy them in on emails, drop them a note every time they are in the paper or you have called your applicants. Just be visible.
- Stay real – above all else, you are a real person, and so are they. Don’t be ‘agent-versus-vendor’, think instead of ‘Joe helping Anne’. Be kind and don’t be afraid to be yourself.
- Keep their goals in mind – find out why they are moving and keep this goal in your mind, always. Refer to it in every conversation and email you have with them. It will not only help you to stay on track and motivated, your vendor will love you for it, and stay loyal to you.
Have I missed any out? Do you have a fab vendor-pleasing tip you could share with my readers? Please leave a comment, or if you’re shy, email me at sam@home-truths.co.uk
What to read next: How do you get those WOW images?
What to do next: Do you get my Supertips? They’re jam-packed full of great tips and marketing strategies, and best still – they’re free! Get yours here -> www.samashdown.co.uk/supertips
Speak to Sam: If you’d like to know how I think you could improve your marketing, just answer a few short questions here and I’ll tell you if and how you could be more effective.
You May Also Enjoy
Housing market hit by £18m increase in fall-through costs in Q2 2026
The latest Fall-Through Index by the House Buyer Bureau reveals that the number of property fall-throughs across the UK increased by 6.6% during the second quarter of 2026, resulting in an additional £18.3m in costs to the housing market compared to the previous quarter. House Buyer Bureau analysed the latest data from TwentyCi on the…
Read More 
More than half of ‘Mumlords and Dadlords’ give rent back to help children buy their first home
54% of parents return some or all of the rent paid by their adult children to help them save for a deposit Just over a third say their children are living at home specifically to save for a house deposit; 45% say they feel like a landlord to their own child Parents charge £303 a…
Read More 
The First-Time Buyer Reality Shock
The First-Time Buyer Confidence Gap: 90% Feel Prepared, 71% Get an Unpleasant Surprise The First-Time Buyer Anxiety Index unveils a major ‘confidence gap’ which leaves first-time buyers unprepared for the realities of getting on the property ladder. Nine in 10 first-time buyers believe they are prepared and understand the home buying process before they begin…
Read More
£50k hit when climbing the property ladder
The average homeowner in England faces an estimated £15,513 in associated costs when upsizing their home, according to the latest research by Yopa. However, in London this figure climbs as high as £47,704. The full-service estate agency analysed the estimated cost of upsizing across England, based on selling an average flat or terraced home and…
Read More 
Conveyancing causes more stress than property chains
The latest research by Lyons Bowe has found that 42% of recent homebuyers say conveyancing is the biggest barrier to a smooth property transaction, compared with just 19% who point to property chains. The survey of 1,000 recent homebuyers* examined which aspects of the transaction process had presented the biggest barriers to a smooth journey,…
Read More 
Britain’s most competitive summer rental hotspots
New analysis from the UK’s largest property platform Rightmove has revealed the areas where renters faced the strongest competition this summer, with several North West towns emerging as the toughest places to secure a home Wallasey and Birkenhead in Merseyside were Britain’s joint most competitive rental market during July and August, with an average of…
Read More