7 Ways to keep your Vendors Happy
October 8, 2015
We all want to keep our vendors from wandering off to another agent down the street, but sometimes we forget how. Here are some quick tips to help you keep your vendor loyal, and very happy!
- Keep your promises – do what you say you will, when you say you will, and that’s all most vendors will ever ask of you. Don’t promise to call them back that day then ring them in the morning with an apology; instead, call them that day without fail and ask if it would be ok to speak in the morning.
- Keep in touch – I see many unhappy vendors every year who bemoan the fact that their agent never contacts them. It doesn’t take much; make a note of three things you can talk to them about – the interest (or even lack of it) in their property, any local property sales, and the current market conditions. Even if you really feel you have nothing to say to them, call them and ask how they are – they will appreciate the gesture.
- Feed back positively – Don’t make your vendors feel that their house isn’t good enough or they have been greedy with their hoped-for asking price. Give them a ‘feedback sandwich’ (sometimes called something slightly less polite!) – start with telling them something positive, then deliver any bad news you have with sensitivity, then end with an upbeat comment. As Maya Angelou once said “People will forget what you said, people will forget what you did, but people will never forget how you made them feel”
- Tell them the truth, the whole truth, and nothing but the truth – if you lie about anything at all, it will come back to haunt you. Little lies (sorry I’m late, I was stuck in traffic) have a habit of turning into big lies (there was an accident on the main road) and you will get found out. Just tell the truth (really sorry – I left the office later than I intended to) and your vendor will trust you more in the long term.
- Be visible – often a vendor will say to me “My agent isn’t doing anything to sell my house – I never hear from him”. These two facts may not be linked at all, but in the client’s mind they are, and that’s all that matters. Make sure they know exactly what you’re doing as often as possible. Copy them in on emails, drop them a note every time they are in the paper or you have called your applicants. Just be visible.
- Stay real – above all else, you are a real person, and so are they. Don’t be ‘agent-versus-vendor’, think instead of ‘Joe helping Anne’. Be kind and don’t be afraid to be yourself.
- Keep their goals in mind – find out why they are moving and keep this goal in your mind, always. Refer to it in every conversation and email you have with them. It will not only help you to stay on track and motivated, your vendor will love you for it, and stay loyal to you.
Have I missed any out? Do you have a fab vendor-pleasing tip you could share with my readers? Please leave a comment, or if you’re shy, email me at sam@home-truths.co.uk
What to read next: How do you get those WOW images?
What to do next: Do you get my Supertips? They’re jam-packed full of great tips and marketing strategies, and best still – they’re free! Get yours here -> www.samashdown.co.uk/supertips
Speak to Sam: If you’d like to know how I think you could improve your marketing, just answer a few short questions here and I’ll tell you if and how you could be more effective.
You May Also Enjoy
Housing Insight Report: May 2026
While we have seen a slight dip in prospective buyer registrations, stock levels have edged upwards, giving consumers more choice and helping to create a more balanced sales market. Although tenant demand increased throughout May, available stock fell slightly, leaving an average of eight applicants competing for every available property. Residential sales The average number…
Read More 
Breaking Property News 28/7/26
Daily bite-sized proptech and property news in partnership with Proptech-X. The UK rental market just changed hands. The tenant sets the terms now Lettings operators now realise that their ‘new’ tech savvy tenants, expect an instant 24/7 level of service as standard Thought Leadership by Adam Pigott CEO of tlyfe and OpenBrix | Consumer-Centric Property Platform ‘Tenants weren’t the ones deciding that…
Read More 
No-deposit mortgages could cost first-time buyers
No-deposit mortgage could cost London first-time buyers £73,000 more in interest over first five years The latest research by London lettings and estate agent, Benham and Reeves, has revealed that whilst the emergence of no-deposit mortgages provides a welcome route onto the property ladder for buyers struggling to save, the cost of doing so is…
Read More 
Beach hut values fall for second consecutive year
The latest research from Yopa has found that beach hut prices have fallen for the second consecutive year across the UK’s most sought-after coastal locations, as the extraordinary growth seen in the years immediately following the pandemic continues to unwind. Yopa analysed the average asking price of beach huts across eight of the UK’s most…
Read More 
Burnham’s property and land tax: what would it mean for property owners?
With reports suggesting that property and land taxes could be on the cards under Burnham, Simon Gerrard, Chairman of Martyn Gerrard Estate Agents, comments on what these proposals could mean for homeowners, particularly those in London who are likely to bear the brunt of any changes, given the capital’s significantly higher property values. On uncertainty:…
Read More 
Homebuyers can save up to 47% by looking next door to the UK’s priciest postcodes
New research reveals how much less buyers could pay in postcodes neighbouring the UK’s most expensive locations Homes in these neighbouring areas are 28% cheaper on average, with the biggest gap reaching 47% in the North East Significant savings also seen in London, Scotland, Wales and Northern Ireland Homebuyers could save up to 47%…
Read More