7 Ways to keep your Vendors Happy
October 8, 2015
We all want to keep our vendors from wandering off to another agent down the street, but sometimes we forget how. Here are some quick tips to help you keep your vendor loyal, and very happy!
- Keep your promises – do what you say you will, when you say you will, and that’s all most vendors will ever ask of you. Don’t promise to call them back that day then ring them in the morning with an apology; instead, call them that day without fail and ask if it would be ok to speak in the morning.
- Keep in touch – I see many unhappy vendors every year who bemoan the fact that their agent never contacts them. It doesn’t take much; make a note of three things you can talk to them about – the interest (or even lack of it) in their property, any local property sales, and the current market conditions. Even if you really feel you have nothing to say to them, call them and ask how they are – they will appreciate the gesture.
- Feed back positively – Don’t make your vendors feel that their house isn’t good enough or they have been greedy with their hoped-for asking price. Give them a ‘feedback sandwich’ (sometimes called something slightly less polite!) – start with telling them something positive, then deliver any bad news you have with sensitivity, then end with an upbeat comment. As Maya Angelou once said “People will forget what you said, people will forget what you did, but people will never forget how you made them feel”
- Tell them the truth, the whole truth, and nothing but the truth – if you lie about anything at all, it will come back to haunt you. Little lies (sorry I’m late, I was stuck in traffic) have a habit of turning into big lies (there was an accident on the main road) and you will get found out. Just tell the truth (really sorry – I left the office later than I intended to) and your vendor will trust you more in the long term.
- Be visible – often a vendor will say to me “My agent isn’t doing anything to sell my house – I never hear from him”. These two facts may not be linked at all, but in the client’s mind they are, and that’s all that matters. Make sure they know exactly what you’re doing as often as possible. Copy them in on emails, drop them a note every time they are in the paper or you have called your applicants. Just be visible.
- Stay real – above all else, you are a real person, and so are they. Don’t be ‘agent-versus-vendor’, think instead of ‘Joe helping Anne’. Be kind and don’t be afraid to be yourself.
- Keep their goals in mind – find out why they are moving and keep this goal in your mind, always. Refer to it in every conversation and email you have with them. It will not only help you to stay on track and motivated, your vendor will love you for it, and stay loyal to you.
Have I missed any out? Do you have a fab vendor-pleasing tip you could share with my readers? Please leave a comment, or if you’re shy, email me at sam@home-truths.co.uk
What to read next: How do you get those WOW images?
What to do next: Do you get my Supertips? They’re jam-packed full of great tips and marketing strategies, and best still – they’re free! Get yours here -> www.samashdown.co.uk/supertips
Speak to Sam: If you’d like to know how I think you could improve your marketing, just answer a few short questions here and I’ll tell you if and how you could be more effective.
You May Also Enjoy
What to know when buying land
The closure of UK Land & Farms (UKLAF) has left a significant gap in the UK’s specialist land market with buyers and sellers now forced to adapt after 18 years of relying on UKLAF as the cornerstone of the industry. As interest in land continues to grow, the company says the closure also serves as…
Read More 
Tenant demand strong, landlord supply shrinking
New RICS data shows tenant demand at its strongest in over a year – while landlord supply keeps shrinking. That’s not bad luck. It’s a trust problem, and it’s fixable. “These numbers should be good news for landlords. Demand is the strongest it’s been in over a year. Instead, they are deciding to head for…
Read More 
Why Join a Letting Agents Association?
Why Every Letting Agent Should Join a Professional Body The lettings industry continues to evolve, with new legislation, increasing compliance requirements and higher expectations from landlords and tenants alike. For letting agents, staying informed and operating to recognised professional standards has never been more important. Joining a letting agents association provides far more than a membership…
Read More 
House price growth remained subdued in July
UK annual house price growth slowed to 1.8% in July, from 2.2% in June House prices were up 0.1% month on month Average time in a home is 14 years: 24 years for those owning outright and 5 years in private rented sector Three quarters of moves were within same tenure type in 2024/25 Headlines…
Read More 
Rent hikes and tighter tenant checks as landlord costs climb
Rising costs are prompting 63% of professional landlords to raise rents, prioritise lower-risk tenants and reassess portfolios Renters face a more expensive and more selective rental market as professional property investors respond to re-emergence of realistic gilt yields, rising operating costs and regulatory change by increasing rents and reassessing tenant risk and selection criteria, according…
Read More 
North-South divide for time to move as Londoners see longest wait
New analysis reveals a north-south divide in the time it takes to move home: In London it takes 174 days on average to go from agreeing a sale to completing a move, whereas it takes 141 days in the North East Scotland is the fastest part of Great Britain at 98 days, due to the…
Read More