7 Ways to keep your Vendors Happy
October 8, 2015
We all want to keep our vendors from wandering off to another agent down the street, but sometimes we forget how. Here are some quick tips to help you keep your vendor loyal, and very happy!
- Keep your promises – do what you say you will, when you say you will, and that’s all most vendors will ever ask of you. Don’t promise to call them back that day then ring them in the morning with an apology; instead, call them that day without fail and ask if it would be ok to speak in the morning.
- Keep in touch – I see many unhappy vendors every year who bemoan the fact that their agent never contacts them. It doesn’t take much; make a note of three things you can talk to them about – the interest (or even lack of it) in their property, any local property sales, and the current market conditions. Even if you really feel you have nothing to say to them, call them and ask how they are – they will appreciate the gesture.
- Feed back positively – Don’t make your vendors feel that their house isn’t good enough or they have been greedy with their hoped-for asking price. Give them a ‘feedback sandwich’ (sometimes called something slightly less polite!) – start with telling them something positive, then deliver any bad news you have with sensitivity, then end with an upbeat comment. As Maya Angelou once said “People will forget what you said, people will forget what you did, but people will never forget how you made them feel”
- Tell them the truth, the whole truth, and nothing but the truth – if you lie about anything at all, it will come back to haunt you. Little lies (sorry I’m late, I was stuck in traffic) have a habit of turning into big lies (there was an accident on the main road) and you will get found out. Just tell the truth (really sorry – I left the office later than I intended to) and your vendor will trust you more in the long term.
- Be visible – often a vendor will say to me “My agent isn’t doing anything to sell my house – I never hear from him”. These two facts may not be linked at all, but in the client’s mind they are, and that’s all that matters. Make sure they know exactly what you’re doing as often as possible. Copy them in on emails, drop them a note every time they are in the paper or you have called your applicants. Just be visible.
- Stay real – above all else, you are a real person, and so are they. Don’t be ‘agent-versus-vendor’, think instead of ‘Joe helping Anne’. Be kind and don’t be afraid to be yourself.
- Keep their goals in mind – find out why they are moving and keep this goal in your mind, always. Refer to it in every conversation and email you have with them. It will not only help you to stay on track and motivated, your vendor will love you for it, and stay loyal to you.
Have I missed any out? Do you have a fab vendor-pleasing tip you could share with my readers? Please leave a comment, or if you’re shy, email me at sam@home-truths.co.uk
What to read next: How do you get those WOW images?
What to do next: Do you get my Supertips? They’re jam-packed full of great tips and marketing strategies, and best still – they’re free! Get yours here -> www.samashdown.co.uk/supertips
Speak to Sam: If you’d like to know how I think you could improve your marketing, just answer a few short questions here and I’ll tell you if and how you could be more effective.
You May Also Enjoy
Back-to-school buyer bounce outpaces typical September uplift
New real-time analysis from the UK’s largest property platform Rightmove reveals that buyer demand received a stronger than usual back-to-school boost during the first week of September Buyer demand increased by 5% during the opening week of the month, significantly higher than the average increase of 0.4% seen over the same period during the last…
Read More 
8,500 tenanted homes currently on the market
8,500 tenanted homes currently up for sale as TLP highlights importance of clean client money handovers More than an estimated 8,500 homes are currently being marketed for sale with tenants in situ across England, according to the latest analysis by The Letting Partnership, presenting landlords with the opportunity to acquire an investment generating rental…
Read More 
Which property types take the longest time to buy?
From complex flats and shared ownership homes to new builds and unusual titles, Lyons Bowe reveals which properties can create the biggest conveyancing workload The latest insight from Lyons Bowe has revealed which types of property are most likely to require the largest and most complex conveyancing workload, potentially adding more stages to the journey…
Read More 
Building Site Accidents and Compensation: A Guide for Injured Workers
One mistake, one faulty piece of equipment and an unsafe working setup could cause a construction laborer much more than just aches and pains. One injury can result in medical costs, showing up on working days, reduced income and a path to long recovery. Under certain circumstances, the workers may be entitled to get compensation…
Read More 
First-Time Buyers: Why 4–5 Houses is the Sweet Spot
House hunting before the stress kicks in: Four to five houses is the sweet spot for first-time buyers Just 20% of us feel excited on a first property viewing, rising to 47% by viewings 4 to 5 There’s a U shape trajectory of excitement when it comes to the viewing process However, there is a…
Read More 
Two in five mortgage holders switched banks for a better mortgage deal
Of those who have a mortgage and switched banks, 41% did so to get a better mortgage rate deal and 30% did it to receive an incentive related to their mortgage Only 15% of people moving home switched their bank account during the move, while far more switched broadband (46%), energy (38%), and mobile phones…
Read More