93% of London’s new build transactions are flats – where can you buy new, but bigger?

It may come as no surprise that 93% of all London new build transactions in the last year were attributed to the purchase of flats, but the latest research by new home specialists, Stone Real Estate, has looked at where you have the best chance of buying bigger in the capital, without forsaking a shiny new build property.

Stone Real Estate analysed new build sales transaction records over the last year across London, looking at what proportion of sales was attributed to each property type.

The data shows that 93% of all transactions were listed as flats, with just 4% listed as terraced homes, 2% as semi-detached and a lowly 1% as detached properties.

When looking by borough, flats accounted for 100% of all new build transactions in boroughs starting with B – Barking and Dagenham, Barnet, Bexley, Brent and Bromley, no we’re not making that up.

Camden, the City of London, Westminster and Croydon also had 99% of all new build transactions attributed to the purchase of a flat.

So why are flats so popular in the new build sector?

Founder and CEO of Stone Real Estate, Michael Stone, commented:

“The flat is, of course, the most prominent type of new build property available in today’s market and this is for a number of reasons. First of all, space is scarce and so building up not only allows you to house more people on a plot, but it also means a better return for the housebuilder as they have more homes to sell. Price also dictates this trend to a large extent, with many buyers unable to afford a larger property, so the flat enables the delivery of a more affordable option to meet demand.

However, this popularity goes beyond supply and price point. Many new build developments are delivering a lifestyle in addition to the bricks and mortar, incorporating features such as onsite amenities, private gyms, cinema rooms and rooftop social areas. All of these additional benefits resonate with today’s new build London buyer and this is helping to drive the popularity of these developments and the flat.”

But flat living isn’t for everyone, so where should you look if you want to buy new, but don’t want to live in a flat?

Terraced New Builds

Believe it or not, there is one borough where the flat isn’t the most popular new build option. In Wandsworth, terraced new build properties accounted for 51% of transactions last year, making it the best borough for home buyers looking for a little more new build space.

Tower Hamlets (27%), Richmond (20%), Waltham Forest (20%), Sutton (18%), Redbridge (14%) and Merton (10%) also saw the number of new build transactions attributed to terraced housing hit 10% or above of all transactions, making them good options to look further afield than a flat.

Semi-Detached

As your search for more room expands, the chances of finding a new build in London start to diminish but hunt hard enough and you will find your ideal new build property.

Waltham Forest saw a healthy 30% of all new build sales last year fall under the semi-detached category, with Southwark (13%) and Sutton (10%) also ranked high when it came to semi-detached new build availability.

Detached

Perhaps the Holy Grail of the new build sector in London, finding a detached home will be a stretch given they only account for 1% of all new build transactions.

However, there is hope and Southwark is your best bet when house hunting. Last year, detached homes accounted for 14% of all new build transactions, the highest of any London borough.

Lambeth (6%), Newham (5%) and Richmond (4%) also offered a new build detached offering to a degree, while detached homes accounted for 1% of transactions in Sutton, Redbridge, Hillingdon, Lewisham and Hammersmith and Fulham.

Michael Stone continued…

“The beautiful thing about the London property market is the diverse offering of properties on offer and while flats dominate the new build sector for the large part, there are still plenty of pockets where you can secure the quality and value for money of a new build home, but with a property size and style to suit you.”

Percentage of new build homes sold by property type
Borough
Detached
Flat
Semi-Detached
Terraced
BARKING AND DAGENHAM
0%
100%
0%
0%
BARNET
0%
100%
0%
0%
BEXLEY
0%
100%
0%
0%
BRENT
0%
100%
0%
0%
BROMLEY
0%
100%
0%
0%
CITY OF LONDON
0%
99%
1%
0%
CAMDEN
0%
99%
0%
1%
CITY OF WESTMINSTER
0%
99%
0%
1%
CROYDON
0%
99%
0%
1%
EALING
0%
98%
0%
2%
GREENWICH
0%
95%
2%
2%
HACKNEY
0%
95%
1%
5%
ENFIELD
0%
95%
0%
5%
HAMMERSMITH AND FULHAM
1%
95%
1%
4%
HARROW
0%
94%
2%
3%
HARINGEY
0%
94%
0%
6%
HAVERING
0%
94%
0%
6%
HILLINGDON
1%
93%
2%
5%
HOUNSLOW
0%
91%
1%
8%
KINGSTON UPON THAMES
0%
90%
3%
8%
ISLINGTON
0%
90%
1%
9%
KENSINGTON AND CHELSEA
0%
90%
1%
9%
LAMBETH
6%
89%
0%
4%
LEWISHAM
1%
88%
1%
9%
MERTON
0%
87%
3%
10%
NEWHAM
5%
85%
3%
8%
REDBRIDGE
1%
83%
2%
14%
RICHMOND UPON THAMES
4%
75%
1%
20%
SOUTHWARK
14%
72%
13%
1%
SUTTON
1%
71%
10%
18%
TOWER HAMLETS
0%
65%
8%
27%
WALTHAM FOREST
0%
51%
30%
20%
WANDSWORTH
0%
49%
0%
51%
All
1%
93%
2%
4%

Properganda PR

National and local media coverage for property businesses. Journo quotes delivered in minutes.

You May Also Enjoy

Breaking News

Santa’s North Pole Property Worth a Cool £1m+

The latest market research by Yopa has valued Santa’s North Pole home at a cool £1,014,970, ranking it at the very top of the UK property market. What is even more impressive is the rate of appreciation that Father Christmas has enjoyed, with annual house price growth far outperforming every region of the UK. Yopa analysed…
Read More
Letting Agent Talk

Selective Licensing Requirements

Propertymark is reminding landlords of their responsibilities under Selective Licensing schemes as more local authorities across England and Wales continue to implement or expand these regulatory measures. Selective licensing is designed to improve housing standards, ensure safer communities, and provide greater oversight of privately rented properties. Propertymark urges landlords to familiarise themselves with the rules…
Read More
Estate Agent Talk

Autumn Budget 2025: Key advice for homeowners, buyers and landlords

The UK’s Autumn Budget delivered several headline-grabbing policies that will directly shape the future of the housing market. While initial reactions ranged from concern to confusion, property experts say the sector should take a measured, informed view, particularly as many changes won’t take effect for several years. From understanding who is going to face implications,…
Read More
Breaking News

Five real estate opportunities to watch in 2026

By Daniel Austin, CEO and co-founder at ASK Partners The 2025 Autumn Budget offered limited stimulus for the housing market and, persistent headwinds such as sticky inflation, higher for longer interest rates, elevated construction costs, and slow planning processes continue to impact development viability. But there are still reasons for cautious optimism. The UK economy…
Read More
Breaking News

Are Rightmove fee increases set to outpace agent earnings

The latest research from Property DriveBuy suggests that the nation’s estate agents are on course to see the sums paid to Rightmove in fees outpace the growth in commission earned for a third consecutive year, having already seen significantly higher increases in Rightmove fees over the last two years versus the commission bagged per property…
Read More
Breaking News

Breaking Property News 3/12/25

Daily bite-sized proptech and property news in partnership with Proptech-X.   Banking facility will make it easier and more cost-effective for TPFG franchisees to access funding  The Property Franchise Group (TPFG), one the UK’s largest property franchisors, has announced the launch of a new bespoke lending facility, created with Barclays. This initiative will make it easier…
Read More