93% of London’s new build transactions are flats – where can you buy new, but bigger?

It may come as no surprise that 93% of all London new build transactions in the last year were attributed to the purchase of flats, but the latest research by new home specialists, Stone Real Estate, has looked at where you have the best chance of buying bigger in the capital, without forsaking a shiny new build property.

Stone Real Estate analysed new build sales transaction records over the last year across London, looking at what proportion of sales was attributed to each property type.

The data shows that 93% of all transactions were listed as flats, with just 4% listed as terraced homes, 2% as semi-detached and a lowly 1% as detached properties.

When looking by borough, flats accounted for 100% of all new build transactions in boroughs starting with B – Barking and Dagenham, Barnet, Bexley, Brent and Bromley, no we’re not making that up.

Camden, the City of London, Westminster and Croydon also had 99% of all new build transactions attributed to the purchase of a flat.

So why are flats so popular in the new build sector?

Founder and CEO of Stone Real Estate, Michael Stone, commented:

“The flat is, of course, the most prominent type of new build property available in today’s market and this is for a number of reasons. First of all, space is scarce and so building up not only allows you to house more people on a plot, but it also means a better return for the housebuilder as they have more homes to sell. Price also dictates this trend to a large extent, with many buyers unable to afford a larger property, so the flat enables the delivery of a more affordable option to meet demand.

However, this popularity goes beyond supply and price point. Many new build developments are delivering a lifestyle in addition to the bricks and mortar, incorporating features such as onsite amenities, private gyms, cinema rooms and rooftop social areas. All of these additional benefits resonate with today’s new build London buyer and this is helping to drive the popularity of these developments and the flat.”

But flat living isn’t for everyone, so where should you look if you want to buy new, but don’t want to live in a flat?

Terraced New Builds

Believe it or not, there is one borough where the flat isn’t the most popular new build option. In Wandsworth, terraced new build properties accounted for 51% of transactions last year, making it the best borough for home buyers looking for a little more new build space.

Tower Hamlets (27%), Richmond (20%), Waltham Forest (20%), Sutton (18%), Redbridge (14%) and Merton (10%) also saw the number of new build transactions attributed to terraced housing hit 10% or above of all transactions, making them good options to look further afield than a flat.

Semi-Detached

As your search for more room expands, the chances of finding a new build in London start to diminish but hunt hard enough and you will find your ideal new build property.

Waltham Forest saw a healthy 30% of all new build sales last year fall under the semi-detached category, with Southwark (13%) and Sutton (10%) also ranked high when it came to semi-detached new build availability.

Detached

Perhaps the Holy Grail of the new build sector in London, finding a detached home will be a stretch given they only account for 1% of all new build transactions.

However, there is hope and Southwark is your best bet when house hunting. Last year, detached homes accounted for 14% of all new build transactions, the highest of any London borough.

Lambeth (6%), Newham (5%) and Richmond (4%) also offered a new build detached offering to a degree, while detached homes accounted for 1% of transactions in Sutton, Redbridge, Hillingdon, Lewisham and Hammersmith and Fulham.

Michael Stone continued…

“The beautiful thing about the London property market is the diverse offering of properties on offer and while flats dominate the new build sector for the large part, there are still plenty of pockets where you can secure the quality and value for money of a new build home, but with a property size and style to suit you.”

Percentage of new build homes sold by property type
Borough
Detached
Flat
Semi-Detached
Terraced
BARKING AND DAGENHAM
0%
100%
0%
0%
BARNET
0%
100%
0%
0%
BEXLEY
0%
100%
0%
0%
BRENT
0%
100%
0%
0%
BROMLEY
0%
100%
0%
0%
CITY OF LONDON
0%
99%
1%
0%
CAMDEN
0%
99%
0%
1%
CITY OF WESTMINSTER
0%
99%
0%
1%
CROYDON
0%
99%
0%
1%
EALING
0%
98%
0%
2%
GREENWICH
0%
95%
2%
2%
HACKNEY
0%
95%
1%
5%
ENFIELD
0%
95%
0%
5%
HAMMERSMITH AND FULHAM
1%
95%
1%
4%
HARROW
0%
94%
2%
3%
HARINGEY
0%
94%
0%
6%
HAVERING
0%
94%
0%
6%
HILLINGDON
1%
93%
2%
5%
HOUNSLOW
0%
91%
1%
8%
KINGSTON UPON THAMES
0%
90%
3%
8%
ISLINGTON
0%
90%
1%
9%
KENSINGTON AND CHELSEA
0%
90%
1%
9%
LAMBETH
6%
89%
0%
4%
LEWISHAM
1%
88%
1%
9%
MERTON
0%
87%
3%
10%
NEWHAM
5%
85%
3%
8%
REDBRIDGE
1%
83%
2%
14%
RICHMOND UPON THAMES
4%
75%
1%
20%
SOUTHWARK
14%
72%
13%
1%
SUTTON
1%
71%
10%
18%
TOWER HAMLETS
0%
65%
8%
27%
WALTHAM FOREST
0%
51%
30%
20%
WANDSWORTH
0%
49%
0%
51%
All
1%
93%
2%
4%

Properganda PR

National and local media coverage for property businesses. Journo quotes delivered in minutes.

You May Also Enjoy

Estate Agent Talk

The Plumbing and Electrical Problems That Quietly Kill Sales and Lettings

We’ve all had one of these. The offer’s agreed. Everyone’s happy. The memorandum of sale has gone out, and you’re already mentally banking the fee. Then the buyer’s survey comes back. “Electrics appear dated. Recommend inspection by a qualified electrician.” And just like that, the mood changes. The buyer starts asking about a reduction. The…
Read More →
Breaking News

Rental price and average salary tracker – October 2026

Rental prices rise across most regions as affordability pressures persist Average monthly rents increased in eight of the 11 regions between September and October, with Wales recording the largest rise at 31.1%, followed by the North East at 29.8% and the South West at 7.5%. Scotland, London and the North West were the only regions…
Read More →
Letting Agent Talk

Portfolio landlords have outgrown traditional property management

By Adam Hills, Client Services Director, LRG Living Markets The residential lettings industry still manages many large portfolios as though they’re simply collections of individual tenancies. While that works on small portfolios, but it doesn’t work when landlords own 50, 100 or 200 properties. At that point, the challenge is no longer property management alone…
Read More →
Breaking News

Real-life value of the most famous Christmas film homes

The real-life value of the most famous Christmas film homes, from budget classics to multimillion-pound mansions New research has gathered and analysed the estimated valuations of real homes featured in popular Christmas films, ranking them by cost. The priciest homes are featured in The Holiday, Trading Places, and Home Alone, with Amanda’s home from The…
Read More →
Estate Agent Talk

77% of buyers refuse to buy a flood risk property

Despite 4.7 million English homes facing flood risk New research from Lyons Bowe has revealed that 77% of homebuyers would not consider purchasing a property in a flood risk area, despite more than 4.7 million homes across England currently being deemed at risk of flooding. The findings come as the Government launches a new flood taskforce amid…
Read More →
Letting Agent Talk

Poor Communication becomes Expensive at Scale

The hidden cost of fragmented property management By Adam Hills, Client Services Director, LRG Living Markets A landlord asks for an update on a repair. The property manager asks the contractor, who is waiting for access from the tenant. Meanwhile, the accounts team has received an invoice but cannot tell whether the work is complete.…
Read More →