93% of London’s new build transactions are flats – where can you buy new, but bigger?

It may come as no surprise that 93% of all London new build transactions in the last year were attributed to the purchase of flats, but the latest research by new home specialists, Stone Real Estate, has looked at where you have the best chance of buying bigger in the capital, without forsaking a shiny new build property.

Stone Real Estate analysed new build sales transaction records over the last year across London, looking at what proportion of sales was attributed to each property type.

The data shows that 93% of all transactions were listed as flats, with just 4% listed as terraced homes, 2% as semi-detached and a lowly 1% as detached properties.

When looking by borough, flats accounted for 100% of all new build transactions in boroughs starting with B – Barking and Dagenham, Barnet, Bexley, Brent and Bromley, no we’re not making that up.

Camden, the City of London, Westminster and Croydon also had 99% of all new build transactions attributed to the purchase of a flat.

So why are flats so popular in the new build sector?

Founder and CEO of Stone Real Estate, Michael Stone, commented:

“The flat is, of course, the most prominent type of new build property available in today’s market and this is for a number of reasons. First of all, space is scarce and so building up not only allows you to house more people on a plot, but it also means a better return for the housebuilder as they have more homes to sell. Price also dictates this trend to a large extent, with many buyers unable to afford a larger property, so the flat enables the delivery of a more affordable option to meet demand.

However, this popularity goes beyond supply and price point. Many new build developments are delivering a lifestyle in addition to the bricks and mortar, incorporating features such as onsite amenities, private gyms, cinema rooms and rooftop social areas. All of these additional benefits resonate with today’s new build London buyer and this is helping to drive the popularity of these developments and the flat.”

But flat living isn’t for everyone, so where should you look if you want to buy new, but don’t want to live in a flat?

Terraced New Builds

Believe it or not, there is one borough where the flat isn’t the most popular new build option. In Wandsworth, terraced new build properties accounted for 51% of transactions last year, making it the best borough for home buyers looking for a little more new build space.

Tower Hamlets (27%), Richmond (20%), Waltham Forest (20%), Sutton (18%), Redbridge (14%) and Merton (10%) also saw the number of new build transactions attributed to terraced housing hit 10% or above of all transactions, making them good options to look further afield than a flat.

Semi-Detached

As your search for more room expands, the chances of finding a new build in London start to diminish but hunt hard enough and you will find your ideal new build property.

Waltham Forest saw a healthy 30% of all new build sales last year fall under the semi-detached category, with Southwark (13%) and Sutton (10%) also ranked high when it came to semi-detached new build availability.

Detached

Perhaps the Holy Grail of the new build sector in London, finding a detached home will be a stretch given they only account for 1% of all new build transactions.

However, there is hope and Southwark is your best bet when house hunting. Last year, detached homes accounted for 14% of all new build transactions, the highest of any London borough.

Lambeth (6%), Newham (5%) and Richmond (4%) also offered a new build detached offering to a degree, while detached homes accounted for 1% of transactions in Sutton, Redbridge, Hillingdon, Lewisham and Hammersmith and Fulham.

Michael Stone continued…

“The beautiful thing about the London property market is the diverse offering of properties on offer and while flats dominate the new build sector for the large part, there are still plenty of pockets where you can secure the quality and value for money of a new build home, but with a property size and style to suit you.”

Percentage of new build homes sold by property type
Borough
Detached
Flat
Semi-Detached
Terraced
BARKING AND DAGENHAM
0%
100%
0%
0%
BARNET
0%
100%
0%
0%
BEXLEY
0%
100%
0%
0%
BRENT
0%
100%
0%
0%
BROMLEY
0%
100%
0%
0%
CITY OF LONDON
0%
99%
1%
0%
CAMDEN
0%
99%
0%
1%
CITY OF WESTMINSTER
0%
99%
0%
1%
CROYDON
0%
99%
0%
1%
EALING
0%
98%
0%
2%
GREENWICH
0%
95%
2%
2%
HACKNEY
0%
95%
1%
5%
ENFIELD
0%
95%
0%
5%
HAMMERSMITH AND FULHAM
1%
95%
1%
4%
HARROW
0%
94%
2%
3%
HARINGEY
0%
94%
0%
6%
HAVERING
0%
94%
0%
6%
HILLINGDON
1%
93%
2%
5%
HOUNSLOW
0%
91%
1%
8%
KINGSTON UPON THAMES
0%
90%
3%
8%
ISLINGTON
0%
90%
1%
9%
KENSINGTON AND CHELSEA
0%
90%
1%
9%
LAMBETH
6%
89%
0%
4%
LEWISHAM
1%
88%
1%
9%
MERTON
0%
87%
3%
10%
NEWHAM
5%
85%
3%
8%
REDBRIDGE
1%
83%
2%
14%
RICHMOND UPON THAMES
4%
75%
1%
20%
SOUTHWARK
14%
72%
13%
1%
SUTTON
1%
71%
10%
18%
TOWER HAMLETS
0%
65%
8%
27%
WALTHAM FOREST
0%
51%
30%
20%
WANDSWORTH
0%
49%
0%
51%
All
1%
93%
2%
4%

Properganda PR

National and local media coverage for property businesses. Journo quotes delivered in minutes.

You May Also Enjoy

buying at auction uk
Breaking News

Most active property markets in 2025 revealed

Scotland and Yorkshire home to UK’s most active property markets in 2025 The latest research from The Property DriveBuy reveals that Scotland and Yorkshire have been home to the UK’s most active housing markets in 2025, with Birmingham, Somerset, Cornwall and Buckinghamshire also ranking within the top 10. The Property DriveBuy has analysed the latest…
Read More
Estate Agent Talk

The Renters’ Rights Act: turning change into advantage

The private rental sector is entering a period of unprecedented change. For estate agents, the Renters’ Rights Act 2025 taking effect from May is not just another piece of legislation – it will reshape how you advise landlords, manage tenancies and maintain compliance. Mustafa Sidki of the real estate team at Thackray Williams explains how…
Read More
Christmas Decorations - Good or Bad for Selling
Breaking News

Lower mortgage rates help Santa deliver 600 more toys this Christmas

With Christmas fast approaching, falling mortgage rates could be doing more than easing household finances this festive season. In fact, if Santa himself were to secure a mortgage on the North Pole today, he would be saving more than £2,000 a year on his monthly mortgage repayments compared to taking out the same mortgage at…
Read More
Christmas Decorations - Good or Bad for Selling
Breaking News

Has your property paid for Christmas this year?

The latest research from Yopa has revealed that, despite a quieter year for the UK property market, the vast majority of homeowners will have effectively seen their property pay for Christmas, based on the increase in the average house price versus the average festive spend. Yopa analysed house price growth since the start of the…
Read More
Breaking News

Applicant budgets remain stable and rental prices in line with historic norms

Ratio of new renters per instruction rose by 5.1% from 8.9 to 9.4 applications per instruction. Average rental prices declined by 4% in November 2025, remaining closely aligned with November levels observed over the past four years. Year-to-date, average rental prices are 2% higher in 2025 compared to 2024.   New data from Foxtons, London’s…
Read More
Estate Agent Talk

The Impact of Increasing Lease Conversions on Estate Agents in 2026

2026 is shaping up to be a watershed year for the property market. Economic pressures, shifting demand and regulatory changes are converging to create a surge in lease conversion applications. For estate agents, this “perfect storm” will reshape the portfolios they manage and redefine their role in advising landlords. Mustafa Sidki of the construction team…
Read More