What makes the perfect Estate Agent?

So, let us see what Wikipedia has to say re what an Estate Agents is: “An estate agent is a person or business that arranges the selling, renting or management of properties, and other buildings, in the United Kingdom and Ireland.”

We also can now say that an estate agent could be both a traditional agency on our high street or can indeed be an online or hybrid version.

So what makes a for a good estate agent? I did some research across Google and visited varied website and blog posts and picked out some of the most obvious and most interesting explanations (I have highlighted my favourite and what I feel are the most important):

  • Understands the local area, it’s key benefits, community, locations, property types, valuations and more.
  • Has vast experience in selling property and most importantly, dealing with the property type you are looking to sell / buy.
  • Has the property / clients suited to your requirements.
  • Has a strong high street presence.
  • Has a strong online presence.
  • Listens to your needs over their own.
  • Communicates with you frequently during the whole selling / buying experience and that includes updating you even when there is nothing new to save you worrying or having to ask for updates yourself.
  • Confirms and shows up on time for all visits and if cancellations occur, let’s either party know in good time.
  • Qualifies new applications correctly to save time wasting situations.
  • Uses all forms of latest technology to market a property including the likes of floor plans, audio tours, drone photography etc.
  • Takes the best photos of your property and makes sure they take them in the best light, ie blue skies, or have software that enhances photos.
  • Is honest (ie gives honest feedback on viewings).
  • Has good opening hours, ie evenings and weekends.
  • Uses the major property portals, ie Rightmove and Zoopla (OnTheMarket depending politics etc).
  • Advertises strongly in local newspapers.
  • Professional appearance of staff members especially during viewings.
  • Has good connections with local legal and interior design companies to help facilitate sale.
  • Knows the true valuation of your property to get you the best price in the best time.
  • Greets you by name when you walk in to their office.
  • Charges a fair commission rate / flat fee.

Can you think of any more? I am sure there are, all down to our personal requirements…

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

You May Also Enjoy

Letting Agent Talk

Landlords and tenants advised to work together to get through extreme heatwaves

With some areas set to be hotter than Portugal this week, lettings and estate agents across the UK are issuing advice to protect properties ahead of extreme weather Prolonged periods of hot weather across the UK are placing additional pressure on homes, from overheating and poor ventilation to damage caused by extreme temperatures. Today, lettings…
Read More
Estate Agent Talk

Nearly half of UK home listings fail to sell

A London estate agent has warned that thousands of homeowners across the UK are pricing themselves out of the market by setting asking prices that no longer reflect what buyers are willing to pay. The warning comes after new analysis by Zoopla, covering more than two million property listings between 2023 and 2026, found that…
Read More
Rightmove logo
Breaking News

Lowest number of new build developments coming to market since 2017

New analysis from the UK’s largest property platform Rightmove reveals that the number of new build housing developments coming to market is at its lowest level since January 2017 The figures are despite the government’s target to build 1.5 million homes over the course of this parliament Higher mortgage rates continue to set a challenging…
Read More
Estate Agent Talk

What Every Estate Agent Should Tell Clients Before Moving Day

For most estate agents, the job is done once contracts are exchanged, completion takes place, and the keys are handed over. For your client, however, that’s when one of the biggest challenges begins. Moving day has the power to turn months of excitement into an incredibly stressful experience, or a smooth finish to what has…
Read More
Breaking News

Breaking Property News 9/7/26

Daily bite-sized proptech and property news in partnership with Proptech-X.   PropTech is evolving but WhatsApp is still winning the Property transaction battle A home-moving process that a decade of PropTech failed to fix   Thought leadership by Olivier Jauniaux Founder of NestLink There are a particular series of messages, somewhere in every property chain, that decides whether…
Read More
Breaking News

Heatwaves haven’t diminished love for south-facing gardens

The latest research from Yopa reveals that despite 81% of people saying they have been avoiding their garden during the recent heatwaves, south-facing gardens continue to be the preferred orientation of choice for UK homeowners, attracting house price premiums of over £20,000 on average. However, the insight from Yopa also suggests that should heatwaves become…
Read More