Nice estate agency website? Avoid cheap black bag syndrome

I had a big celebration in my house yesterday. It was a double little knees up.

Firstly a kindly Nigerian lady called Femi Blessings Oyadele contacted me out of the blue via email offering me a share of $18,000,000 if I gave her my bank account details. How kind is that?

Secondly and more importantly I binned a problem that had been bugging me for months.

What follows is a true story, the name hasn’t been changed to protect the idiot. Me.

Around Christmas time I did a run to the cash and carry. Stocked up on the usual festive fayre but I also bought my missus a top quality bin (No it wasn’t her Christmas present). It was like the Ferrari on kitchen waste disposal units. Stylish, sleek, practical and well engineered, I could well be describing myself.

It cost £60 or so quid. No problem there as you get what you pay for.

I should have remembered that old saying when I bought the bin liners to go in it.

I went cheap. £1 for 50 liners. Very cheap. With hindsight what was I thinking, as my wife pointed out when I got them home, ‘There obviously a load of utter shite at that price’ (she’s from Doncaster).

She was right. Over the last few months I’ve been annoyed, frustrated and depressed at my cheap black bag buy.

They split at the slightest touch, they are so flimsy you can’t carry them from the top and you have to hold them from the bottom like a blooming koala!

I lost count of the number of the times I cursed them and indeed myself for being a penny pincher and paying the price.

It came to a head when a bag totally split last week when I was putting the rubbish out on the front drive in preparation for the bin men. It went all over the shop.

I don’t know whether you’ve seen the Fawlty Towers scene where Basil (John Cleese) smashes the shite out of his broken down car with a branch but my reaction was similar.

I f’d and blinded calling a black bag every name under the sun. It was madness. AND my old neighbour Roy was looking out of his window at my lunacy.

I’d suffered them too long. The time had come.

So I binned the remaining bin bags. Bought some quality ones, which worked out at 20p a pop as opposed to 2p and the problem is now solved.

I see a similar issue every week almost with estate agency websites. A lot of money is spent on the website, a good investment, but then the corners get cut on the site’s content.

Often it’s a price thing. The website cost £XXXX meaning the content was left to someone in your team who likes writing and will do it as part of their day work or the website designers’ company simply to reduce costs.

A lot of web designers offer a content writing service but in my experience their skills lie in the design and functionality and not the writing of winning words. It would be equivalent to expecting Lionel Messi to score four up one end AND be able to mark the opposition’s most dangerous player out of the game.

It really is like me buying that top quality bin then trying to fill it with crap, cheap and nasty bin bags.

The words on your website add personality, authenticity and build rapport with your potential clients when they read it – don’t dismiss that lightly or go for a cheap and often not so cheerful option.

If you feel your website’s copy is in need of some TLC or even screwing up, throwing in a ‘decent’ bin and starting again let me know.

I’ll do a quick and honest review of the site’s content to let you know what I think – no obligation.

Thanks for reading and here’s to your next instruction.

Jerry

PS: I told my neighbour Roy the tale of the black bags but slipped in that my wife bought them – that’s journalistic licence.

 

 

You May Also Enjoy

Estate Agents should not all look the same
Estate Agent Talk

How to Become an Estate Agent with No Experience

Breaking into the property industry can seem intimidating – especially if you’ve never worked in it before. But the good news? You don’t need years of experience or fancy qualifications to start a career as an estate agent in the UK. In fact, many successful estate agents started with no background in property at all.…
Read More
buying at auction uk
Estate Agent Talk

9 Advantages of Selling Your House by Auction

Selling your house by auction might seem like a daunting prospect, but it comes with numerous advantages that can make it a highly attractive option. While the traditional method of selling through an estate agent has its place, auctions are increasingly becoming a popular choice for homeowners looking for a swift and reliable sale. Here…
Read More
Breaking News

Majority of Tenants Unsure How Changes Will Affect Them, Says LRG

With major changes to the private rental sector on the horizon, 62% of tenants say they don’t know whether the government’s Renters’ Rights Bill will address their concerns – highlighting a growing need for clearer communication around what the reforms will mean in practice. LRG’s latest Lettings Report shows that while landlords are widely aware…
Read More
Home and Living

Perfume Storage Tips: How to Keep Your Fragrances Fresh

Perfumes are sensitive compositions that can be significantly affected by how they are stored. Proper storage ensures that your favorite fragrances stay fresh and maintain their intended scent profile. In this article, we’ll explore practical, fun, and effective tips to help you preserve your perfumes in perfect condition. Understanding the Sensitivity of Perfumes Perfumes are…
Read More
Breaking News

Renters’ Rights Bill Delay Causing Uncertainty for Tenants and Landlords

Ministers need to tell landlords and tenants when measures in the Renters’ Rights Bill will take effect the National Residential Landlords Association (NRLA) is today warning. The Government pledged last year to abolish Section 21 ‘no explanation’ repossessions and to make other changes to the rental market this summer. With the Bill not scheduled to…
Read More
Breaking News

Breaking Property News 02/04/25

Daily bite-sized proptech and property news in partnership with Proptech-X.   Made Snappy 360 appoints new CEO and Sales Director to accelerate growth in the property technology space Made Snappy 360, the fast-growing proptech company known for its virtual tours and floor plan technology, has appointed industry veteran Mark Beresford-Ward as its new Chief Executive…
Read More