One agents take on Brexit for her town

May 19, 2016
Competitor Agents – When the going gets tough and when the stock dries up and it gets too competitive, the weak agents charge a lower management fees or sales fees.
 
However, when you put all your efforts into being the best, there is no competition.
 
You have to realise that it’s up to you, and only you, as an estate or letting agent to be different. You have to prove it to the punter, because without differentiation … the landlord / vendor will always choose on fee.
 
You need to show what makes you so different .. in language and ways they will understand and value … because by doing so .. you are allowing the landlord / vendor to choose you on your merits, your value adding capabilities .. not just the cheapest fee.
 
How do you do that?
 
Easy .. tell them, show them,, get testimonials, show times where you have added value where others didn’t .. tell a story about your estate agency brand, your lettings brand .. what your company stands for, whats important to you .. but more importantly, how you can help your potential landlords and vendors .. Speak to one landlord, one vendor at a time. Make that landlord / vendor feel like they are being looked in the eye.
 
That’s the foundation of a being different, that’s the foundation of being an agent who has no completion, no issue with fees, no issue with stock.
 
I wonder why 5,000 people in Northampton watched this video on Facebook about the effect of Brexit specifically on the Northampton Property Market .. it makes this agent different.. its adds value to the people of Northampton … it makes her appear to knowledgeable about her local property market … here this is an identical copy on Youtube.

Christopher Watkin

I teach, guide, support, mentor, consult, counsel, partner many hundreds of UK Estate and Letting Agents in their quest to grow their estate and lettings agencies business. Old school techniques of touting, landlords wanted leaflets, ring us for a free valuation, we have sold this in your street leaflets don't work anymore. There are too many competitor agents .. meaning cheap fees are epidemic, overvaluing is almost a norm to get the stock and don’t even mention about the online/hybrid threat. So a few years ago, I set about looking around the UK and spotted that certain agents (not many mind you) in certain towns were still seen as the ‘go to person on property’, the person the newspaper editor rang up every week for a comment and I looked at what they did and they were doing some thing quite remarkable…. Only one thing but they were doing it so well .. and reaping the reward in terms of decent listings and decent fees, happy staff, decent sales pipeline and exchange income, managed lettings portfolios in the many hundreds .. but more importantly, they really enjoyed the job… they enjoyed getting up in the morning and people looked up to them Over 400 agents around the UK are on a mission to change the way our Estate and Lettings agency profession is perceived and looked upon, doing it town by town, city by city. I guide these 400 agents, teach them, mentor them and support them to be seen in a different light, to be seen as the ‘go to person for property’, actually be the ‘local property expert’ and prove it. Christopher Watkin 07950 147 572 christopher@christopherwatkin.co.uk

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