The Domain Name Game

June 15, 2016

It’s something we emphasise with any new website project – selecting your website address or domain name is equally as influential as selecting your business name itself.

Many potential customers come across your domain name before anything else through search engines and as we all know first impressions count.

Furthermore, your domain name is one of the many factors that feed into search engine results so it’s worth taking the time to contemplate your options and get it right.

Stick to this domain name tip checklist to boost your domain name:

It’s relevant to my business

Look at all the possible associations of the words you are using and make sure they are relevant to your business and brand name.

I haven’t pigeonholed

Keep your domain name futureproof. Being too service or product specific can cause you problems later on if your business broadens or changes its offering.

It shows off my business

It’s memorable

It needs to be easily remembered so don’t over complicate it

It’s not a mouthful

Resist the urge to use over egg the wording. Two or three short and simple words will help keep it memorable and customers will be less likely to make typing mistakes.

Selected the top level domain?

This is the very last bit of your address, such as .co.uk, .uk or .com. There are thousands of options now so think about what appeals to your audience to select he right one.

Triple checked spelling

Check appearance

Domain names are always presented in a string of lower-case letters without any spaces so double check that the words don’t spell out anything offensive in this format.

Protected your name

You can register several similar domains with different top level domains. This stops others from coming in at a later stage and capitalising on your success.

Have you asked for a second opinion?

When you have a few options for your domain name, ask friends and family what they think to make sure that what you pick makes sense to others as well as you.

Alex Evans

You May Also Enjoy

Home and Living

Domestic Fridge Recycling in the UK: Compliant, Convenient and Eco Friendly with Recycling4you

Every year thousands of fridges in the UK reach the end of their useful life and must be replaced. These appliances cannot simply be left out with general waste or dumped at the nearest tip. They contain hazardous materials such as refrigerant gases and insulating foam which require careful handling in accordance with strict legislation.…
Read More →
Estate Agent Talk

Buy-to-Let Explained: How It Works and Is It Worth It?

Buy-to-let is one of the most popular property investment strategies in the UK, attracting investors who want to generate regular rental income while benefiting from long-term property value growth. Whether you are a first-time landlord or someone considering adding property to an existing investment portfolio, understanding how buy-to-let works is essential. If you are exploring opportunities with Whitegates…
Read More →
Letting Agent Talk

The Hidden Cost of Deposit Disputes for Letting Agents

Nobody gets into lettings because they love arguing over oven grease. Yet for a growing number of letting agents across London and beyond, deposit disputes at the end of a tenancy have become one of the most quietly destructive parts of the job — eating into time, draining morale, and slowly eroding the trust that…
Read More →
Breaking News

Britain’s strongest housing markets revealed

The latest research from Benham and Reeves reveals the best-performing housing markets across Great Britain when it comes to the average rate of house price growth seen over the course of 2025, with the northern regions and Scotland outperforming most of the rest of the country with annual price growth of up to 11%. Last…
Read More →
Rightmove logo
Breaking News

Over £900 million economic opportunity lost to property fall throughs

Analysis from the UK’s largest property platform Rightmove reveals there is an economic opportunity of over £900 million in England if the number of property transactions falling through can be reduced The calculations show that nearly £392m in potential estate agency revenue and £515m in potential government stamp duty receipts were lost last year to…
Read More →
Breaking News

Landlords chasing rental arrears of £470m

The latest research from Propoly – the platform that automates compliance, reduces risk and protects landlords – has revealed that landlords in England deal with more than £470 million worth of rent arrears in a year, with the largest number of tenants in arrears found in London and the North East. Propoly has analysed the…
Read More →