New prop tech firm recruits start-up expert Mal McCallion

Start-up expert Mal McCallion has been appointed to head up new business at Prop Tech Solutions, a firm launched by property experts Bob Scarff and Rob Wellstead last month.

Initially focusing on lead management tool Callwell, McCallion’s remit is to broaden the customer base for the service, whilst helping to incubate and develop complementary new technology products and services.

Callwell enables agents to capture all of their leads on one system and prioritise those leads through a dashboard. Most significantly, it enables agents to contact a customer within seconds of a lead being detected. Current users of Callwell include Northfields and Martyn Gerrard, a consistent winner of Rightmove’s mystery shop.

Mal has spent 16 years immersed in property technology and was most recently CEO of raterAgent. He was also involved in the launch of prop tech start-ups Zoopla and Primelocation.

Commenting, Mal McCallion, said:  “It’s a real honour to have been invited to lead such a strong entrant into the prop tech space.  I have been lucky enough to be part of some great start-up projects with inspirational entrepreneurs over the years I’ve been involved in property technology. To now be working with Bob Scarff and Rob Wellstead, to grow Callwell and create new products that will benefit agents in their day-to-day lives, is hugely exciting. I’m looking forward to using all my start-up experience to build something really special here.”

Commenting Bob Scarff, said: “I am delighted to welcome Mal aboard. His track record of being part of new businesses that flourish is exceptional and we’re confident that his knowledge and experience will ensure the success of our vision.”

-Ends-

For further information contact:

Christine Webb, 26 Letters PR

Phone: 020 3709 9147

Mobile: 07876 717327

Email: Christine.webb@26letterspr.co.uk

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

You May Also Enjoy

Breaking News

Gap between house prices and earnings narrows

Gap between house prices and earnings narrows – but higher borrowing costs limit affordability gains UK’s house price to income ratio falls from 7.6 to 7.3, an 11-year low, as earnings continue to outpace house price growth For first-time buyers, homes now cost less than six times earnings, falling from 6.1 to 5.9 However, monthly…
Read More →
Rightmove logo
Breaking News

New Scheme Could Double Solo Buyer New-Build Options

Your First Home could more than double new-build options for solo first-time buyers The number of available new-build homes in England affordable to an average single first-time buyer could more than double (+114%) under the new Your First Home scheme The maximum purchase price affordable to an average solo buyer could increase by nearly £49,000,…
Read More →
Breaking News

Annual house price growth halves in September

UK annual house price growth halved to 0.8% in September, from 1.6% in August Northern Ireland remained best performing region, with prices up 5.9% year on year in Q3 2026 East Anglia weakest performing region, with annual decline of 0.7% Terraced properties were the strongest performing property type, with a 1.8% rise, whilst flats remained…
Read More →
Estate Agents should not all look the same
Estate Agent Talk

Homesellers say valuation appointment is key

Nearly nine in 10 home sellers say the valuation appointment is key when choosing an estate agent   The latest research from GetAgent.co.uk has revealed that the valuation appointment remains one of the most influential stages of the home selling journey, with almost nine in 10 sellers saying it played an important role when deciding which…
Read More →
Rightmove logo
Breaking News

London’s rental market bucks the national trend

New analysis from the UK’s largest property platform Rightmove reveals that rental demand in the capital is up 7% in September while Great Britain overall is 2% below last year Rental demand in London had been running around 7% below 2025 levels on average throughout 2026 until the end of August before moving into growth…
Read More →
Breaking News

Higher mortgage rates put buyers in the driving seat

Market conditions vary locally: three in four Scottish homes find a buyer within three months, compared with just three in ten in London   Mortgage rates now average 5.2 per cent, the highest level in three years, adding £150 a month (£1,800 a year) to typical repayments and further cooling buyer demand Homes for sale…
Read More →