HALF OF TENANTS WOULD LEAVE TOWN TO ACHIEVE DREAM OF HOMEOWNERSHIP

More than half of tenants would move or consider moving to a different town or city in order to buy a home, according to a new poll of private renters*.

The poll found that just over a quarter of tenants (27 per cent) would relocate in order to buy a house, and a further three in ten (29 per cent) would consider doing so. However, forty four per cent of tenants said they would not move to another town or city even if it meant being able to afford to buy their own place.

Tenants in London were the most open to the idea, with 87 per cent saying they would relocate or consider relocating in order to buy a home. However, tenants in the East Midlands were the least receptive to the idea, with just 14 per cent willing to relocate.

The research also shows that almost half of those surveyed (47 per cent) said they were unable to afford a deposit for a new home, with a fifth (22 per cent) unable to access mortgage finance to buy.

The findings come as the latest English Housing Survey shows that more private rented homes now meet the decent homes standard than ever before, with fewer overcrowded properties and a larger proportion of energy efficient properties.

Richard Lambert, CEO of the National Landlords Association (NLA) said:

“Homeownership is out of reach for so many people, so the idea of upping sticks and moving to a new town or city in order to buy their own home is becoming more and more appealing.

“I think people are looking at the costs of buying, especially in high demand areas like London and the South East, and realising what they could get for their money elsewhere.

“Relocating is never an easy decision to make as it will often involve leaving behind friends and family. Then there are all the other considerations, not least whether you’ll be able to find the employment to make a move possible.

“In the meantime, the private rented sector remains a key part of the UK’s housing mix and it’s essential that tenants can rely on it. The latest findings from the government are encouraging but more must be done to improve conditions for the minority of tenants who have a bad experience of renting privately”.

*NLA Quarterly Tenant Panel – Q2 2016 (941 respondents)

Full regional breakdown

Region Would relocate Would not relocate Would consider relocating
East England 25 48 27
South West 23 54 23
South East 40 30 30
Wales 20 55 25
Scotland 11 54 35
North West 26 47 27
North East 30 48 22
Y’shire & Humber 27 50 23
West Midlands 25 42 33
East Midlands 14 59 27
London 40 13 47

For further information, please contact:

Alex Brent
PR Executive, NLA
020 7820 7904
alex.brent@landlords.org.uk

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

You May Also Enjoy

Breaking News

Homebuyers face longer buying timelines

The latest research from Lyons Bowe suggests the homebuying process could become even slower in 2026: as the number of conveyancers operating across the UK is thought to have fallen by almost -13% while transaction volumes rise, placing further pressure on completion timelines. Lyons Bowe has analysed data on the number of active conveyancers in…
Read More
Breaking News

Breaking Property News 1/4/26

Daily bite-sized proptech and property news in partnership with Proptech-X.   Winning the AI Era: A Playbook for UK Estate Agencies The AI-Driven Rewiring of UK Estate Agency Thought Leadership by Andrew Stanton CEO Proptech-PR Real estate has historically been conservative, fragmented, and inefficient. A surge of startups, is introducing automation, data-driven decision-making, and better customer experiences. This…
Read More
Breaking News

What renters and landlords need to know ahead of major rental law changes

With just one month to go until the first phase of the Renters’ Rights Act comes into force, the leading professional body, Propertymark, is urging renters and landlords across England to understand how the changes could affect them. From 1 May 2026, the legislation will introduce some of the biggest changes to the private rented…
Read More
Estate Agent Talk

Tackling Empty Properties

A UK Perspective on Best Practice and Recommendations for Reform Propertymark, the UK’s leading professional body for property agents, has today published a comprehensive new position paper highlighting the urgent need for coordinated, practical and properly resourced action to bring long-term empty properties back into use. With over 359,000 homes sitting empty for more than…
Read More
Breaking News

Pet-friendly rentals plunge 39%

New research from Inventory Base reveals that the number of pet-friendly rental homes in England has fallen by -39% since the start of 2026, as landlords appear to be reducing the number of homes openly marketed as allowing pets ahead of the Renters’ Rights Act taking effect from 1st May. The Renters’ Rights Act (RRA)…
Read More
Breaking News

Latest Nationwide house price data showing a 2.2% increase

Industry reaction to Nationwide house price data showing UK annual house price growth picked up to 2.2% in March, from 1.0% in February. Nathan Emerson, CEO of Propertymark, comments: “An uplift in house prices will be welcomed by the market and suggests that buyer demand remains resilient despite ongoing economic headwinds. Improved sentiment, coupled with…
Read More