Letting Agents – Why is it so hard to Grow your Managed Stock?

December 1, 2016

Letting Agents – I have the humble opinion if you are serious about growing your letting’s agency managed stock/portfolio – you can either use the old methods that don’t work as well as they did a few years back .. or you can open your eyes to a different way to organically grow your lettings agency.

The world has changed in the last 10 years (internet, mobile devices, social media, everyone wanting everything now) – that isn’t your fault – but the way you adapt to this new world is your responsibility.

As letting agents, all of us need to understand the urgency of the situation because half-measures simply won’t do.

The only way to grow as a letting agent is to abandon your strategy of _what I did yesterday, but better_ and start to look atÿthis new 21st Century world and adapt, adopt and improve

One place to find some answers on organicallyÿgrowing a letting agency in this new 21st Century is by watching these (for free) ÿ15+ videos on attracting landlords to a lettings agency in the 21st century … but that’s your call – link to YouTube Videosÿhttps://goo.gl/Zzw4LN

kind regards

Christopher Watkin

Author of the 450+ Post ÿ’How to get Landlords to use your Lettings Agency’ Blog – going since 2013ÿhttp://how-to-grow-your-lettings-agency.blogspot.co.uk

Christopher Watkin

I teach, guide, support, mentor, consult, counsel, partner many hundreds of UK Estate and Letting Agents in their quest to grow their estate and lettings agencies business. Old school techniques of touting, landlords wanted leaflets, ring us for a free valuation, we have sold this in your street leaflets don't work anymore. There are too many competitor agents .. meaning cheap fees are epidemic, overvaluing is almost a norm to get the stock and don’t even mention about the online/hybrid threat. So a few years ago, I set about looking around the UK and spotted that certain agents (not many mind you) in certain towns were still seen as the ‘go to person on property’, the person the newspaper editor rang up every week for a comment and I looked at what they did and they were doing some thing quite remarkable…. Only one thing but they were doing it so well .. and reaping the reward in terms of decent listings and decent fees, happy staff, decent sales pipeline and exchange income, managed lettings portfolios in the many hundreds .. but more importantly, they really enjoyed the job… they enjoyed getting up in the morning and people looked up to them Over 400 agents around the UK are on a mission to change the way our Estate and Lettings agency profession is perceived and looked upon, doing it town by town, city by city. I guide these 400 agents, teach them, mentor them and support them to be seen in a different light, to be seen as the ‘go to person for property’, actually be the ‘local property expert’ and prove it. Christopher Watkin 07950 147 572 christopher@christopherwatkin.co.uk

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