Email Branding solutions for Estate Agents
February 10, 2017
Emails have been around for a while now and most certainly are on of the most used marketing communication tools for businesses across for any and every business sector. With this in mind, just how much attention to detail do you put towards the emails your business sends?
Some amazing stats to consider regarding Emails:
- About 53% of emails are opened on mobile devices.
- One out of every three clicks within an email occurs on a mobile device.
- Emails with personalized subject lines are 26% more likely to be opened.
- You are 6x more likely to get a click-through from an email campaign than you are from a tweet.
- Including a call to action button instead of a text link can increase conversion rates by as much as 28%.
- For every $1 spent, email marketing generates $38 in ROI.
There are many more incredible stats out there and the above are just a few, but what this should tell you is that email marketing for your business has to be one of the most important investments you can make.
The important thing to do when it comes to emailing for you business and what has always worked for me:
- Make sure you use your business domain name and never use the likes of private accounts such as hotmail.co.uk or gmail.com
- Make sure you use a professional email address over nicknames ie John.Smith@ rather than JohnnyBoy@
- Use Email Branding / Email stationary and do not simply send blank emails (see photo below).
- Email marketing is also important so make sure you use a professional and ideally paid for (so no cheap non related advertising) email marketing solution such as Campaign Monitor or MailChimp to send your emails and very importantly so, to manage your email marketing.
- Capture emails the professional way via your website so you get opted in emails. When you have forms, make sure you always ask to receive their email address and state that you will be adding them, unless the uncheck the box, that you will add them to your subscription database.
- Make sure you send out a regular newsletter.
- Emails you send should always be titled in a way to attract an open.
Stats on emails taken from Campaign Monitor (who we use for all our email marketing – Visit their website today here)
You May Also Enjoy
UK House Price Index for December 2025
The latest UK House Price Index shows that: The average monthly rate of house price growth in December was -0.7%. Average UK house price annual inflation was 2.4% in the 12 months to December 2025. As a result, the average UK house price currently sits at £270,000. Here are some thoughts from the Industry.…
Read More 
10 things all tenants need to know when renting now
The Renters’ Rights Act 2025 received Royal Assent on 27th October 2025 and will introduce major reforms to private renting in England. The first raft of measures affecting tenants will come into force on 1st May this year. So, whether you currently have a tenancy agreement or are planning to rent this year, here are…
Read More 
Average monthly mortgage payment down £119 year-on-year in January
Rightmove’s monthly mortgage tracker shows that the national average monthly mortgage payment in January was £1,592, based on January’s average asking price for a home of £368,031: Average monthly mortgage payments are £119 (7%) lower than a year ago, despite the average price of a home rising by 0.5% year-on-year in January A big January…
Read More 
Homes with a great view command premiums
Buyers are paying a 28% price premium for homes with a great view The latest research from Yopa reveals that homebuyers who want to secure a property with a great view are going to have to pay an average price premium of 28%, rising beyond 35% in the North East. Every house has windows, and…
Read More 
More sellers looking to enter the property market
The latest research from eXp UK has revealed that an increasing number of home sellers are entering the UK market, as demonstrated by recent growth in online search interest for terms such as ‘estate agent’ and ‘best estate agent’. Previous research from eXp UK recently found that sellers started reentering the market in the opening…
Read More 
Non-standard home insurance cover and how to get it right
Leading insurer provides the low-down on non-standard home insurance cover and how to get it right Most home insurance policies in the UK are designed for ‘standard’ homes, but not every home is considered standard. Whether the property is built with timber frames, has a flat roof or is a listed building, it may fall…
Read More