New campaign is the biggest ever for Zoopla
This week (17th April) property website Zoopla launches a brand new above-the-line advertising campaign, which shows how Zoopla can help simplify the process of moving home, as told through the eyes of hermit crabs – the world’s most prolific movers.
The campaign will debut with a 60” TV advert which introduces all the hermit crab characters who will subsequently appear throughout the year. The new creative is expected to reach 94% of ABC1 adults in the UK and on average they will see the advert 10 times across the life of the campaign.
Gareth Helm, Chief Marketing Officer at ZPG: “The launch of our new campaign and the use of hermit crabs, who themselves are moving experts, provides an ideal platform to talk more about the evolution of Zoopla. We expect our advertising to have reached over half the UK population in the first week of the campaign and will have communicated to this audience how Zoopla helps consumers to make smarter choices when it comes to moving and finding a home. This above the line activity is the biggest ever investment for Zoopla and has been designed to deliver even more enquiries and exposure for our members”.
Read the ZPG news release in full click here.
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