The Ageing Population and the Housing Market

There are many challenges associated with house hunting for older citizens stemming from a number of sources. The fact that many older persons who are interested in moving are at least partially driven by a desire to downsize from a larger family home, into something more manageable is a hurdle in itself. But when the price restrictions are combined with other specific needs such as limited mobility access, and the desire to have some extra space, either for visitors or a live-in carer, the hunt can seem almost impossible.

Why Estate Agents Should Not Ignore the Older Demographic

Some feel that there is a certain amount of stigma that comes with listing homes that come with mobility or age-related features such as a lift, ramps, rooms that could be used to house a live-in caregiver, or widened hallways suitable for wheelchair access. Estate Agents or Agencies often do not list properties in such a way that it highlights such features, in the fear that it might drive away some buyers for whom those features would be a nuisance rather than a benefit. While this may have some validity to it, it is also true that the ageing demographic is rising. There are currently around 8.4 million adults in the UK who are registered as being disabled in some way. This is a large market segment that is expected only to grow in the coming years. But because of bias against listing properties in such a ways as to make them easy to find, large portions of that group are either purchasing properties they are somewhat dissatisfied with, or are not buying at all.

Catering to the Market

Although it can be difficult as an agent to find housing that caters to the requirements of the ageing generation, the numbers suggest that it could be well worth their while.  Recent polling suggests that around 53% of people over 50 plan to move when they retire and many of these people are likely to eventually need mobility features or dedicated space for live-in assistance. It seems likely that in addition to cost, location, and size, homes that either already have mobility access features built in, or that could be easily and inexpensively adapted, will be a huge commodity in the coming decades. With these points in mind, it seems that the real estate agents are likely to profit from attending to the specific needs of the UK’s ageing population.

 

EAN Content

Content shared by this account is either news shared free by third parties or sponsored (paid for) content from third parties. Please be advised that links to third party websites are not endorsed by Estate Agent Networking - Please do your own research before committing to any third party business promoted on our website. As an Amazon Associate, I earn from qualifying purchases.

You May Also Enjoy

Breaking News

Rental price and average salary tracker – May 2026

Scottish Rent Surge Drives Regional Growth as Affordability Pressures Persist Across UK Scotland recorded the strongest monthly rental growth of any UK region, with average rents rising from £1,167 in April to £1,257 in May (+7.7%), pushing the typical salary required to secure a home to £37,710. London average monthly costs increased from £2,259 to…
Read More
Letting Agent Talk

Rental yields climb across London

Tower Hamlets and Newham deliver strongest buy-to-let returns as rental yields climb across London   The latest research from London lettings and estate agent, Benham and Reeves, reveals that Tower Hamlets and Newham currently offer the strongest rental yields for buy-to-let landlords, having also recorded the largest annual increases in rental yield across all London…
Read More
Overseas Property

World Cup host cities have seen house prices climb by 44%

World Cup host cities have seen house prices climb by 44% since 2026 tournament announcement   The latest analysis from Enness Global has revealed that property values across the cities selected to host matches during the 2026 FIFA World Cup have increased by an average of 44% since the tournament was awarded in 2018, highlighting…
Read More
Estate Agents should not all look the same
Estate Agent Talk

Nearly Third of Homebuyers Choose Conveyancer Recommended by Estate Agent

New research from Lyons Bowe Solicitors has revealed that nearly a third of homebuyers choose a conveyancer recommended by their estate agent, while only 40% compare multiple firms before making a decision. The findings come at a challenging time for the UK housing market. According to the latest Zoopla House Price Index, annual homebuyer demand…
Read More
Estate Agent Talk

FCA proposals to boost mortgages supply for underserved markets

Comments from Julian Sampson, Partner and Head of Lending Department at TWM Solicitors, a leading commercial law firm.   The FCA is announcing mortgage rule changes that should improve the supply of mortgages to underserved markets such as the self-employed, the elderly and borrowers with weak credit histories. Julian Sampson says, “There are still significant parts…
Read More
Breaking News

Breaking Property News 9/6/26

Daily bite-sized proptech and property news in partnership with Proptech-X. Why on earth is a tenant app exhibiting at an event for letting agents and landlords? Well known and respected lettings industry CEO Adam Pigott of Openbrix/tlyfe explains the logic behind showing a ‘tenant lifetime app’ at a premier agency event where there will be no tenants.…
Read More